Student Name: Colleen Sedgwick

Student Number: E0498336

CUV50311 Diploma of Graphic Design

Study Period 7: Professional practice and self-promotion

Module 1 - Professional practice

CUVGRD506A - Develop graphic design practice to meet industry needs

D0105 Dip of Graphic Design SP7

Welcome to Self-check B and your set of Progress

Challenges, each of which is designed help you and

your assessor track your progress throughout each

module.

While your assessor will monitor your work when you submit

at self-checks, this may not result in direct feedback.

Instructions

1. Complete each Progress Challenge as detailed in the module.

2. Correctly label and then upload a PDF or ZIP for each Progress Challenge in the module:

• Progress Challenge 4: Applying trends to your designs

• Progress Challenge 5: Industry trends portfolio

3. Click ‘Submit for Marking’ to complete this Self-check.

Tips

You can edit your work and upload again, prior to

submission.

To return to the Progress Challenges, click here.

30537a - Progress challenge 04Applying trends to your designs

By Colleen SedgwickIn the previous unit, we learnt about trend development, and this Progress challenge will help you apply emerging trends to your own designs. Answer the following questions:Make your own ‘hot or not’ trend board that explores trends in your industry area over the last two to three years. Label each image with the year of their debut, and the source of the image, and then make three lists outlining trend elements under ‘past’, ‘present’ and ‘emerging’ trends.Extrapolate on the emerging trends you discovered making your trend board in part A. What kinds of colour, line and styles have changed? What kinds of new skill sets would you have to develop to match these new elements? It might be a more advanced understanding of traditional media, like watercolours, or a digital method to replicate this look in Photoshop.Identify a specific element from the emerging trends list you have made previously and attempt to create an image that incorporates this element. Detail your working and how you got on with creating this image. What was easy to work out? What was more challenging? Identify tools or skills you will need to develop to further master this trend element.TIP: Navigate to the student forum to engage in the discussion with your peers.

SELF-CHECK - Submission BNow that you have completed the Progress challenge, you may submit your work for feedback and discussion.

Instructions• Write 300 words and complete as a PDF.• Navigate to the self-check page to submit.TIP: If you choose to complete each progress challenge as you work through the module, the process of completing your assessment tasks will take a lot less time.

AnswerThis is what was ‘Hot’ and what was ‘Not’ in 2014 (when I started this course).

By Colleen Sedgwick (E0501145)

For Fundamentals of Design (D0116) What has been ‘trending’ in the last few years from 2012 to now (2014)? Keith Bryant1, Jason Cranford Teague2, and Paula Borowska3 all have this to say:

HotLarge Fonts; Mixing and Matching with weights and styles; Return of the slab serif and other ‘vintage styles’; Low contrast text; Blurred Backgrounds; Simple colours; Handwritten fonts (apart from Comic Sans, which is supposedly ‘so last century’J);

1 Keith Bryant (2012): Current Web Typography Trends in http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM) 2 Jason Teague (2012): 10 Web Typography Trends to watch for in http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM) 3 Paula Borowska (2014): Coming and going trends in 2014 in http://designmodo.com/web-design-trends-2014/ and http://designmodo.com/web-typography-2013/ (accessed Friday, 6 June 2014 at 3:34:44 PM)

NotPoor quality images; extended forms

Are these styles still ‘in’?

Let us see.Stuart Chapman of The Big Picture outlined five major trends in packaging that where ‘hot’ back in 20144:

1. The ‘machined’ look (Anastasia Vodka);2. Art Deco revived (Tanquerary Ten);3. Drawn Freeform (Absolut, 3R Tequila);

4 Chapman, S (2014): 5 big trends in spirits packaging for 2014 in Creative Bloq, http://www.creativebloq.com/branding/trends-spirits-packaging-2014-31410896

4. Monochrome (Black Vodka; Lock, Stock & Barrel Whisky);5. Black Magic (3 Howls; Coven Vodka; The Empiric Gin)

In other words, Skeuomorphic, hand-drawn designs and the vintage look were very popular three years’ ago (especially for packaging), but are they still popular today?Tom May of Creative Bloq outlined five biggest graphic design trends of 20165:

1. Typographic Deconstruction (Pentagram for the London Design Festival);

2. Simplification (Ministry of Sound);3. Intense and Heightened Colours (Wolff Olin);4. Big Brand-mark Revival (Co-op);5. Automation (Sensei).

In other words, deconstruction, simplification, bright colours and ‘retro’ were all go last year.What is likely for this year? Franklin Till outlines these 10 design ideas for this year in 20176:

1. Code Craft – items from familiar objects (Bastion de Nennie);2. Future food (Space 10);3. Digi-real (Lucy Hardcastle);4. Waste-Free manufacturing (Will H Yates Johnson);5. Realistic Realism (Sandy Suffield);6. New Materials (Nike);7. None more Black (Levi van Velaw);8. Fake Brands (Dubai+);

5 May, T (2016): 5 Big Graphic Design Trends of 2016, http://www.creativebloq.com/features/5-big-graphic-design-trends-of-20166 Till, F (2017): Top 10 Design Trends for 2017, in http://www.creativebloq.com/inspiration/10-top-design-trends-for-2017

9. Back to Basics (Soylent);10. Augmented Reality (Kailu Guan).

Other possible trends for 2017?

My predictions for ‘hot’:1. Inclusivity: Nike is introducing the hijab7 and clothes for ‘plus-

sized’ women8 into its product ranges (and helps capture ‘new markets’).

2. Back to basics and ‘none more black’ – when has ‘basic black’, realism and minimalism ever been out?

3. The new materials (for Nike’s shoes);4. Augmented Reality (If only it did come true, I could easily

wear a coat like that because it would make a good ‘self defence’ weapon in case someone pushes into me from behind); However, should the worst come to the worst, there is always farting as a way to make people ‘back off’9.

5. Recycling – Trendy or not, it is still good for the environment?6. Retro – because good style never goes out of vogue.7. Black Magic – because everyone is a bit ‘devilish’

sometimes10 J

Not:1. Copying others – which is how some fashions become

7 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-is-launching-a-hijab-collection-that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k8 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike9 The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-misogynist/10 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms

obsolete in the first place;2. Being ‘basic’ – whatever happened to commonsense11

(and is not to be confused with ‘back to basics’ or ‘basic black’).

3. Being ‘triggered’ – because ‘sooky-lala’ is uncool!

11 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/define.php?term=Basic

2014 -Hot and Not!!!Hot!!!

• Retro vintage!!!• W h i t e S p a c e

• Subtle colours

• D i f f e r e n t F o n t s , s i z e s a n d w e i g h t s

• S l a b S e r i f• H a n d w r i t t e n f o n t s

N o t ! ! !• C o m i c S a n s• B a d P h o t o s

• L o n g o n l i n e f o r m s

2014 - Also Hot!!!

▲ Above ▲• Keith Bryant (2012): Current Web Typography Trends

• Jason Teague (2012): 10 Web Typography Trends to watch for

• Paula Borowska (2014): Coming and going trends in 2014

Right ►• Chapman, S (2014): 5 big trends in spirits packaging for 2014

30537a - Progress challenge 04: Applying trends to your designs By Colleen Sedgwick

Credits

30537a - Progress challenge 05Industry trends portfolio

In this challenge, you will further develop and experiment with industry trends by creating a small portfolio of images that reflect the emerging trends identified in Progress challenge 4.

1. Create a small portfolio of images (three to five) that reflect the industry trends you outlined earlier. You may choose to do a series of different takes on the same trend, or experiment with a different trend each time.

2. Clearly label each image with the trend or trend variation that you are currently experimenting with:

a. Outline the creative and commercial opportunities that working with each trend or trend element may bring you.

b. For example, ‘If I continue to experiment with watercolour based images I could submit some of my work to Frankie magazine or have some images printed on silk scarves, as watercolour designs are a classic trope on silk scarves. My work would be a new twist on a classic trend.’

3. List the ways in which you identified these trends, and positive habits you can form to be effortlessly kept up-to-date with emerging trends.

4. Write a short response on how you would like to develop these trend responses, and how you see the integration of these new skills affecting your overall practice.

TIP: Navigate to the student forum to engage in the discussion with your peers.

SELF-CHECK - Submission BNow that you have completed the progress challenge, you may submit your work for feedback and discussion.

Instructions• Write 250 words and complete as a PDF.• Navigate to the self-check page to submit.TIP: If you choose to complete each progress challenge as you work through the module, the process of completing your assessment tasks will take a lot less time.

AnswerIn Progress Challenge 04, I outlined my predictions on what I think will be cool and/or uncool for 2017. Let us recap on what they are:

a. My predictions for ‘hot’: Inclusivity; Back to basics and ‘none more black’; new materials (for Nike’s shoes); Recycling; Augmented Reality; Retro; Black Magic1.

b. ‘Not’: Copying others; Being ‘basic’2; being ‘triggered’.

The idea of creating five images means these trends are the ‘pick of the bunch’:

A sense of humourIn times of stress, it is often a person’s best coping mechanism. Example 1: Triggly Puff vs. Milo YianopoulisExample 2: ‘Fart Rape’ – Let us just call farting what it is -

‘bad manners’! 3

1 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms2 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/define.php?term=Basic3 The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-misogynist/

Recycling and new materialsNike came up with a new idea of creating new sneakers that include both style and comfort.Why not have dual-purpose shoes that are both good for

jogging and for cleaning4?

Inclusiveness: This is good when it encourages both women from particular backgrounds5 and those of larger sizes6 to adopt healthy habits like partaking in physical activity.

Basic Black and ‘Black Magic: I based these on my interest in Heavy Metal music, my tendency to wear dark colours and a more recent interest in symbology.

Back to basics: Two examples:Example 1: sleek, uncluttered images; Example 2: teaching/retraining people essential skills that

may be lost or forgotten – examples include drawing, health and safety, and computer skills.

Being a cartoonist, I intend to keep up with these trends via the internet, the press, and animated film and TV. I intend to develop

4 For some reason, one of the shoe prototypes looks like the scissor brooms commonly used by cleaning staff of particular ethnic group (one example being the Greeks). See Oates for more information – Oates (2017): SM-043 SCISSOR MOP MODACR.COMPLETE(1), in http://www.oates.com.au/ProductDisplay.aspx?Product=SM-0435 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-is-launching-a-hijab-collection-that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k6 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike

those skills via online learning, watching TV, visiting museums and practicing my craft.Below: Scissor brooms, aka ‘flaps’ (www.oates.com.au)Next six pages: Colleen’s Own Fabulous 5 Design Trends

References• Bryant, K (2012): Current Web Typography Trends in http://

blog.fonts.com/2012/02/07/10-web-typography-trends-to-

watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM)

• Chapman, S (2014): 5 big trends in spirits packaging for 2014

in Creative Bloq, http://www.creativebloq.com/branding/

trends-spirits-packaging-2014-31410896

• Keyser (2006): Top Definition - Basic, in Urban Dictionary http://

www.urbandictionary.com/define.php?term=Basic

• May, T (2016): 5 Big Graphic Design Trends of 2016, http://

www.creativebloq.com/features/5-big-graphic-design-

trends-of-2016

• Neturu Bookstore (2012): The History of the Devil, in YouTube,

https://youtu.be/g8XQbqZUkms

• Oates (2017): SM-043 SCISSOR MOP MODACR.

COMPLETE(1), in http://www.oates.com.au/ProductDisplay.

aspx?Product=SM-043

• Paula Borowska (2014): Coming and going trends in 2014 in

http://designmodo.com/web-design-trends-2014/ and http://

designmodo.com/web-typography-2013/ (accessed Friday,

6 June 2014 at 3:34:44 PM)

• Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.

au/browse/plus-sizes/nike

• Smidt, R (2017): Nike is launching a hijab collection that Muslim

athletes helped develop, in Buzz Feed, https://www.buzzfeed.

com/remysmidt/nike-is- launching-a-hi jab-collection-

that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.

dhpAOe30k

• Teague, J (2012): 10 Web Typography Trends to watch for

in http://blog.fonts.com/2012/02/07/10-web-typography-

trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24

PM)

• The Water Pipe (2013): Can a Fart be Misogynist?, https://

thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-

misogynist/

• Till, F (2017): Top 10 Design Trends for 2017, in http://www.

creativebloq.com/inspiration/10-top-design-trends-for-2017