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As an young and unknown
designer on the Moldovan
market, I decided to promote
myself using a well-known
method: creating a pamphleteer
album containing international
companies logos adjusted to the
sociocultural context in
Moldova.
The series of albums was created on
my personal Facebook account where
there are 3 thematic albums:
1. Brands for Moldovans
2. Progress of Moldovan logos
3. Evolution of railroad logos worldwide
The effect was surprising.
In less than 30 minutes, articles were
taken by the most popular online news
sites and portals from Moldova.
The articles had a viral effect: 1800
social engages and over 62 000 views.
CONTENT
făisbook
a
https://www.facebook.com/chronograpph/media_set?set=a.825458650861605.100001924335128&type=3
CONTENT
Progress of Moldovan logos
https://www.facebook.com/chronograpph/media_set?set=a.879320028808800.1073741842.100001924335128&type=3
CONTENT
Evolution of railroad logos worldwide
The articles were shared
on such news portals as
locals.md, diez.md,
muligambia.md,
allfun.md, bani.md
EXPOSURE
EXPOSURE
http://locals.md/2015/branduri-pentru-moldoveni
http://muligambia.com/a/general/branduri-pentru-moldoveni
http://diez.md/2015/04/10/foto-branduri-internationale-adaptate-
la-realitatile-din-moldova/
http://www.allmoldova.com/news/dizajner-dobavil-moldavskogo-
kolorita-vsemirno-izvestnym-brendam/
http://bani.md/moldcell-bere-chisinau-sau-andys-pizza-un-tanar-
a-prezentat-evolutia-logo-urilor-a-7-companii-de-la-noi-galerie-
foto/
http://diez.md/2015/07/28/foto-cum-au-evoluat-logourile-a-
sapte-companii-moldovenesti/
http://diez.md/2015/07/31/foto-cum-a-evoluat-logoul-caii-ferate-
din-moldova-si-din-alte-state/
http://socialmedia.md/2015/07/sasha-florea-despre-noul-logo-al-
cfm/
12 sleepless hours + few kilowatt-hours of lighting + 3 cups of coffee
COST
THANKS FOR YOUR ATTENTION!