Senior Design Projects

3BA Senior Project 4 | Process Notebook

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Table of Contents

Project 1Building awarenessNotes, thumbnails, concepts

Final Design

Analysis

Project 2Discovering the relationship between design and human experience Notes, thumbnails, concepts

Final design

Analysis

Project 3Leveraging life intentions into organizational intentions Notes, thumbnails, concepts

Final Design

Analysis

Resume and Business Card

Class Intentions

Gallery Exhibit

1 BA Senior Project 4 | Process Notebook

Project 1Building awareness


front cover

back cover

booklet glue flap

glue flap

inside glued

3rd spread

right hand

3rd spread

1st spread

1st spread 2nd spread 2nd spread

inside glued

Brief

Emphasis will be placed upon original concept

development and the exploration of diverse processes,

techniques and methods. (photography, screen printing,

xerography…) you will be expected to experiment and

explore, thereby expanding on your visualizing skills.

Visual Storytelling

Design an orihon style folding booklet visualizing the

unique personality and character of your interview

partner and their relationship to nature, specifically

around water. collect information (see questions below)

about him/her in order to interpret and transform the

research into a compelling design using storytelling,

poetry, quotes, lyrics etc

Questions to be Answered

1. Tell me a memorable experience around water from

your life.

2. What is your relationship to nature?

3. What is your favorite ocean animal?

4. What is your favorite color?

5. What is meaningful to you around water?

6. What is your favorite landscape?

7. What makes you feel connected with the world?

8. What are you passionate about?

9. What does creativity mean to you?

10. Who is your favorite writer? Why?

11. Who is your favorite designer? Why?

12. What is your favorite poem? Why?

13. What are you committed to?

Deliverable

Orihon style folding booklet

final format: 5”x 5”, 9-12 pages, 4cp, high quality Print


Project 1 | Notes, Thumbnails

Interview

My parterns relationship to the water started

with a story when she visited Montana during the

stormy season. She saw the combination of clouds,

mountains and rain, while thinking it was the most

beautiful thing she has ever seen. I tried to capture

this essence in the story. Her favorite sea animal

was the jellyfish, and she believed that salvation lies

within, so I had to find ways to find connections to

story and her relationship to water and the ocean.Thumbnails were used to storyboard the book, while starting to think about visuals

Created mockup examples in notebook to develop the layout of panels and graphics

Thumbnail Layout Drawing


Concepts | Project 1

Moved from using pencil and paper mockups, to making digital renderings.

Mockup Concepts


Project 1 | Final design

Front

Back


Analysis | Project 1

Analyisis

Overall, all the panels in the final flow nicely, and I like the choice of using photo paper. The graphics need a little extra to stand out, and giving them that nice shinny surface benefited the project as a whole. The prints did come out a little light, so if I had more time I would have tweaked the colors even though the lighter tone does work. Through this project, I learned it can be difficult to find relation in random elements and create a story, but the hardest part is incorporating these different aspects without losing relevance. Even though it may be difficult, it is never impossible to make connections with an open mind and some creativity.


Project 2Discovering the relationship between design and human experience


Goal

Visualize highly abstract ideas that source from your

growing awareness of the deeper aspects of yourself,

by exploring design elements, typography and diverse

processes.

Problem Statement

Creative work reaches deep into our intuitive and

unconscious minds, into our hearts and feelings.

The sea change design process helped to define your

calling.

Now you will examine the ways in which this abstract

idea can be interpreted and represented in visual form,

offering clarity, embedded meaning and understanding

to the viewer. Stay away from literal translation and use

metaphors and story telling for your design. Emphasis

will be placed upon original concept development

and the exploration of diverse processes, techniques

and methods. You will be expected to experiment and

explore, thereby expanding on your visualizing skills.

Deliverable

Design a poster calendar for 2017

Visualize your calling and its embedded meaning, in

your own personal voice by exploring diverse processes

and techniques: eg drawing, photography, xerography,

abstraction, typography, collage, textures, sculpture,

different types of materials: paper, fabric, vellum,

cardboard, metal, wood, foil…

size: 22”x28” min. final size

color: 4cp

content:

Main level of information: your calling

. Secondary level of information: 2017 calendar

(keep it to less than 1/4 of the format)



Project Development

Through the sea change process, early on I found

myself revolving around the ideas of wonder and

space. My defining moment was a time on top of a

volcanco when I saw the stars bringhter than ever

before. It inspired a new sence of wonder in my life.

I saw something that I never knew existed, and my

intention was to replicate that feeling for others by

connecting the unknown.

Worksheet used to create defining moment

Finding patterns that resonate

with calling intention, used

for turning ideas into visuals

Defining Moment Notes

Calling Intention Poster Ideas



How can I d

esign

dyn

amic

pat

hways to th

e va st u

nkno

w

n, so we

can

live

in

First mockups used the ideas of building to wonder and the uknown. To represent those concepts I tried braching patterns and the visual symbols of knowledge

Mockup Concepts


How C

an I

Design

Dyna

mic

Path

way

s to

the

Vas

t Un

know

n so

We

Can

Live

In....

Ja

nu

ar

y




Analyisis

Through this whole process I learned more about who I am as a designer. I was successful in creating a calling intention that I will be able to base my design work for the future. My poster was also successful in representing my calling intention. I chose to go along with the comsic relation of my intention. The stars end up making the connections to the light bulb (wonder). The calendar on the poster is located inside this bulb. The calendar is a planetary calendar of the first day of the year 2017.

How Ca

n I

Design

Dynam

ic

Pathw

ays to

the V

ast Un

known s

o

We Can

Live In..

..

January

How Ca

n I

Design

Dynam

ic

Pathw

ays to

the V

ast Un

known s

o

We Can

Live In..

..

January

How can I desgn dynamic pathyways to the vast unknown

so we can live in wonder?


Project 3Leveraging your callings into organizational intentions


Goal

You will be organized into 5 groups of 5 students with

similar callings. Design an intention and purpose for

a meaningful, fictitious non-profit organization that

engages in the field of water:

water literacy

water & politics / management / social justice

water & culture / consciousness / appreciation

water & art / imagination / mastery

Use the following resources:

www.onewater.org

www.treeswaterpeople.org

waterandspirituality.org

www.amnh.org

worldtoiletday.org

www.unwater.org

www.undp.org

wallacejnichols.org

www.stwr.org

Problem statement

Entrepreneurship and branding—purpose, identity, web

appearance & artifact

Deliverable

Your group will design

the name

the visual identity

the online appearance

your ripple story

one concrete artifact of your

organization (ad campaign, poster, campaign, brochure,

interactive experience, sculptures, a play, product)

1.) creative brief

2.) brandmark (see template)

3.) area of isolation

4.) homepage

5.) artifact

6.) ripple story (see template)



FilterFilterFilter

Filter Filter Filter

Filter ilterF Sustaniable Water Decisons

ilterF Sustaniable Water Decisons ilterSustaniable Water Decisons

Development

After creating an idea for an

organization around water, we

developed a ripple story. This piece

was a visual tool to help figure out

the intention of our organization.

From there we started to create the

essential design elements for our

brand.

Ripple Story

Early Notes Logo Ideas

FILTER

FILTER



The B Corp is an organization, corparable to Fair Trade certi�cation or USDA Organic certi�cation, which rates companies based on a few categories referenced as environment, workers, customers, community, and governance. The display features products of B Corp approved companies.

The Alliance for Water Stewardship (AWS) is a multi stakeholder organization dedicated to enhancing water stewardship capacity, and guiding, incentivizing and di�erentiating responsible water use. The display features products of stayholders which help to fund this AWS.

Displays Created Based on Organizations

Added Visuals Examples

Local produce from farms such as Tomatero Farm, which uses dry farming, will be distributed in display right beside.

Coca-Cola works closely with the World Wildlife Fund to develope and carry out water-related environmental commitments. They pledge to improve the water e�cient of their manufacturing operations an additional 25% by 2020.

MillerCoors only uses 2.8 barrels of water per barrel of beer, almost a whole barrel less than the average beer.

Mavericks Grey Water Tunnel Vision IPA is made with recycled water from sinks and showers and treated with NASA tech to clean and use.

Levi Strauss & Co. designers created a techique referred to as ‘Water<Less’, which saves up to 96% of the water in the denim �nishing process. Since launching Water<Less in 2011, Levi’s has saved more than 1 billion liters of water in their manufacturing.

Patagonia employs Archroma Advanced Denim Technology, an innovative dye process that colors it with sulfur dye stu�s that bond more easily, which use much shorter production lines that ues 84% less water, 30% less energy, and 25% less CO2 compared to conventional denim dyeing processes.

Dr. Bronner’s is a family business committed to honoring the vision of our founder Dr. E.H. Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating our pro�ts to help make a better world.

ReFlow works with mutual funds to implement proactive liquidity solutions to reduce friction and performance issues due to disruptive shareholder �ow.

DeRose has 100 acres of vineyards including 40 planted before 1900, all dry-farmed in deep sandy-loam soils on terraced hillsides. This helps to decrease the 80% of water which is used in the state of California.

The LifeStraw team is committed to rede�ning the safe drinking water space through technology innovation and product quality and design, driving sustainable access to safe drinking water by engaging governments, donors, and individual consumers to understand the problem and become an active part of the solution.

Bear Republic has worked hard to achieve a 3.5 to 1 water use to beer produced ratio using the world’s �rst bioelectrically enhanced wastewater pretreatment plant referred to as EcoVolt.

Additional Products

Pop-Up Shop Choice Consumers Filter Sustainable Water Society Transparent WaterPop-Up Shop Choice Consumers Filter Sustainable Water Society Transparent Water

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.



Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet,

consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.


Ripple Story

Home Who Are We?

1: Knowlege is Key 2: Make InformedDecisions

3: Live Water conscious

How to Help Contact Us

Home Who Are We? How to Help Contact Us

Home Who Are We? How to Help Contact Us

How can we restore transparency of choice in

order to encourage sustainable water decisions

within our culture?

Creative Brief Concepts Logo Concepts

How can we restore transparency of choice in order to encourage sustainable water decisions within our culture?

Artifact

Pop-up Shop

Interaction

Being

Culture

World Society

Planet

1

1

2

3

4

5

2

3

4

5

6

We Create a store front with products comparing water use to influence consumers





Analyisis

This was an interesting project to develop an organization under a group environment. I learned many ways of communication and managing a groups workflow. Overall, as a group we designed a cohisive brand dedicated to filtering out the good from the bad consumer choices that infuelce water consuption. We show this idea from our logo all the way through our pop up shop artifact of companies that have been making postive water choices for our environment.


Businesscards



IntentionsList of fellow studnets contact info and calling intentions

Baldwin, [email protected]

How can I collaborate with artists to communicate emotional expression for the on-going growth of mental health and personal well-being?

Barriga, Teresa [email protected]

How can I encourage the sharing of stories with my community so we can source our actions from power and kindness?

Garcia, [email protected]

How can I express creative light in the world to restore life?

Hernandez, [email protected]

How can I encourage confidence with humanity so we choose to step into the light?

Hernandez, [email protected]

How can I illuminate creative passion in my community to explore consciousness?

Ho, [email protected]

How can I inspire clients to create courageous pathways guiding us into warmth, serenity and delight?

Johnson, [email protected]

How can I nurture creative expression with the surroundings and community while generating a life of laughter, simplicity, and curiosity?

Lee, [email protected]

How can I encourage open-heartedness so we embrace innocence, compassion, and kindness?

Luu, [email protected]

How can I uncover opportunities with my community so we learn to care and evolve?

McManus, [email protected]

How can I create conversation with society that builds creative inspiration and unity?


Mello, [email protected]

How can I empower creative freedom within, so we can trust in our inner strength and abilities?

Nelson, [email protected]

How can I connect the spirit of design between cultures to reflect all the experiences life brings?

Nguyen, [email protected]

How can I connect emotion with right action so all living entities can create comfort, compassion and unity?

Noller, [email protected]

How can I create a voice that will empower current and future generations to ensure that love and equality is spread?

Ortiz, [email protected]

How can I promote innovation in my local community in order to inspire an environment of creativity and progress?

Osequera, [email protected]

How can I express emotions with my peers so we can create a happy self?

Park, Jane/ [email protected]

How can I bring true connections to my community to build relationships that are based on equality and honesty?

Rabanal, [email protected]

How can I explore the unknown with the creative community so we can embrace the idea of infinite possibilities?

Raviv, [email protected]

How can I construct paths of awareness that give us the choice of engaging in a cohesive world of reciprocity?

Rocha, [email protected]

How can I develop rhythmic bonds with the world through truth, compassion, and love?

Schumaker, [email protected]

How can I design dynamic pathways to the vast awe of the unknown so we can live in wonder?

Ta, [email protected]

How can I ignite the flow of ideas and currents of creativity in the curious to manifest our potential and creative energy?

Wilson, [email protected]

How can I share my heart to influence the building of a loving caring community?

Wu, [email protected]

How can I nurture creativity with other designers to identify connective possibilities?

deAnda, [email protected]

How can I inspire regenerative connections in order to build strong communities that create belonging and spread happiness across the Earth?


Gallery Exhibit | Ba Senior Class 2016


Ba Senior Class 2016 | Gallery Exhibit