SEO Sydney Tip: How to Use Social Media for Business

Web Design Sydney | SEO Marketing Sydney Software Development Sydney

www.smoothcorporate.com.au

SEO Sydney Tip: How to Use Social Media for Business

In a 2011 Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Business released by the Social Media Examiner, we came upon the following facts on the usage of social media by marketers:

- 93% of marketers’ surveyed used social media to market their businesses.

- 90% of them said it is important for their businesses. A significant majority of the self-employed and small business-owners with two or more employees (67% and 66% respectively) strongly agreed.

- A significant 88% said social media helped them generate more exposure for their businesses.

- 72% of marketers more than 3 years of social media experience said it help them close business.

Social media is the new business tool, business-owners and marketers are inclined to agree. If you haven’t tried it yet, you are messing a great opportunity to make your business grow and expand your clientele base. Here are a few tips to help you use social media for business purposes.

Formulate a plan, organize your thoughts and have a course for your actions – When you load your business into the social media world, you should already know what your objectives are and who your targeted audience is. When you invest in online marketing, you need to have your plans and intentions in hand or else you’re going to look scattered and confused. In other words, be ready.

www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney

Find where you really belong

In other words, find your niche or find your field. Know where your target customers are. Communicate and engage with people in your niche. You would look like a dirty spammer if you don’t.


Decide on your manner or tone of communication

Find your tone of voice. The right tone of voice can help seal business deals. Are you going to communicate with your audience as if you are a professor with an academic flair or as an ordinary store-keeper?


Listen to your customers

Listening is crucial to success. Social media is a communication tool, and with it, you listen to your customers’ suggestions and comments – factors that can spur further improvement and development. Listening to your customers is part of customer service


Find meaningful data

Social networking is not only about communicating with your customers. It is to assist you in obtaining useful and relevant data and reports and studies related to your industry or niche. Use data to guide your operation.

Add pictures and videos

Pique your customers’ interest in your offering through pictures and videos, loads of them. Bring them a visual feast before their eyes.


Connect all your social media

Link each account to each other, like putting your Facebook link on your YouTube account or sharing your Twitter account on your LinkedIn. In fact, on your main website, you can put in there the links to all or some of your accounts.

Use your time wisely

It’s also time consuming to market your business in social media, so you should have your purposes ready once you sit at your computer. Remember: Time is money. It’s real gold.


Take your time

The benefits with social media do not come overnight. You need time to build your online reputation and trust with your existing customers. It takes time to build relationships that could lead to business deals. Time and patience come together for greater success.


Engage and interact

Social media isn’t social for nothing. It is built to create interaction and encourage socialization among online users or in your case, between you and your customers. Through it, you know what your customers are thinking of your product or service.

Connect with your customers. Answer their concerns. Respond to their messages. Thank them for their patronage. That adds to the credibility of your business.


No matter the medium, be it a telephone, cellular, fax machine, email or social media, you need to have a sense of communication with your existing customers. Business doesn’t only take place after a customer makes a purchase. It extends to how the customer benefits from your offering.

If you need help on social media marketing, you should hire a competent SEO Sydney specialist.
