Siscon Corporate Document

Corporate Identity GuideSeptember 11, 2011

Introduction/Overview

In today’s global society companies compete with each other for the

world’s attention, for customers, for technology and for capital. The way a

company is perceived by its stakeholders is central for many major

decisions. Therefore a company must build and guide a specific image to

the world.

Focused, consistent and strategic communication is needed to grant a

company a sustainable, distinguishable and advantageous image to its

stakeholders, in other words a “company brand”. Successful corporate

branding i.e. communicating a unique, unmistakable profile makes a

company stand out above others. In this respect, corporate branding is a

vital investment into the future of SISCON.

This manual contains the visual guidelines for SISCON’s worldwide

presentation. A consistent application of these guidelines is needed to the

strengthening of the brand. The uniform appearance is the base to

increase the impact of our activities by a higher degree of recognition.

We thank everybody who helps us creating a uniform appearance of

SISCON globally by applying the following guidelines.

Siscon MedicalSeptember 2011

Corporate Identiy

This chapter illustrates the identity of SISCON as a brand. It determines the values and

messages of SISCON to be communicated and aims to position SISCON uniquely in the

international competition.

The identity SISCON is the basis for the core messages, the tonality and the visual

elements of SISCON’s communication to the world.

GlossaryCorporate IdentityThe Corporate Identity (CI) is the identity and personality of a company or organization. It defines the overall behaviour, communication and visual appearance of a corporation.

Corporate DesignThe Corporate Design (CD) is a part of the Corporate Identity. It contains the entire visual appearance of a company or organization. The design of various means of communication, e.g. logo, stationary, advertising material, pakacging etc. is part of the CD.

CD ManualThe Corporate Design manual brings together all distinctive characteristics of the Corporate Designs plus its definitions and measurements. It contains mandatory as well as optional guidelines.

AppearanceThe visible, visual appearance of a company or organization, also called Corporate Design.

LogoLogo is a synonym for signet, company sign, company logo.

PointUnit of measure in the typographic measuring system, 1 point = 0.376 mm.

Exclusive ZoneDefines the free space around the logo. The eexclusive zone makes sure that no other graphic elements are positioned too close to the logo and thus compromise its impact.

ScalingUp and down sizing of signs and pictures.

URLUniform Resource Locator. The URL specifies the exact address (domain name, directory) for internet data used mainly within the World Wide Web.

The Logo

Symbol

Logo

0.75" (19mm)

X

X

X

X

Monologo

Minimum Size and Clearspace Requirements

0.75" (19mm)

Where there is any doubt about the correctdistance, the width and height of the uppercase ‘X’ should be used to calculate, asindicated below.

Logo with tagline

Optimal Logo Usage

s w i s s s t a r d e n t a l i m p l a n t s

Reversed out Logo

Reversed out Symbol

ColourThe following logo colour specifications applyaccording to the reproduction/print processPrinting spot colour.

MonoThe logo may appear in mono (solid black),where it should always be reproduced as100% solid colour and not as a tint. Thelogo should always be reproduced against acontrasting background, and a white versionis available where reversing out is necessary.

Color

CMYK0

10095

5

RGB2252639

HEX0

7580

CMYK000

100

RGB000

HEX000

Pantone 1797C/1797U Pantone Black C/U

The Siscon typeface is Helvetica, and this should be used for all corporate communications. Helvetica should always be used, where possible, for any corporate correspondence,with Helvetica Bold being used to provideemphasis.

If Helvetica is not available, Arial maybe used as a preferred alternative.

It is suggested that additional typefacesshould be sans-serif, and should be chosento complement Arial. A few suggestedexamples are indicated below.

Helvetica

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

ArialGenevaTrebuchet

Helvetica Bold

Suggested Additional Typefaces

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Typeface

Size: 210 x 297mm

Body Text:Helvetica10pt type14pt leading

Size: 85 x 54 mm

Address:Helvetica8 pt type

Letterhead

14 mm

25 mm

40 mm 164 mm

SISCON MEDICAL GmbHNeuengasse 19CH-2501 Biel/BienneSwitzerland

[email protected]

P: +41 32 322 22 11F: +41 32 322 22 35C: +41 79 689 04 79

Company Name1234 First AvenueSuite 123City, AB 12345 Switzerland

Dear Name Surname,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augueduis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam libertempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazimplacerat possim assum.

Sincerely yours,

Name Surname Title Department

14 mm

25 mm

Front

Back

Buisness Card

a breath of swiss air in implant dentistry

Name SurnameMSc, MBA

Managing Director


[email protected]

P: +41 32 322 22 11F: +41 32 322 22 35C: +41 79 689 04 79

align

5 mm

5 mm

7.2 mm

Size: 85 x 54 mm

Tagline Font:Segoe Script7pt type

Name Surname:Helvetica Bold8pt type

Qualification:Helvetica6pt type

Title:Helvetica7pt type

Address:Helvetica6.5 pt type

10 mm

10 mm

Envelope

Size: 162 X 229 mm

Address:Helvetica7 pt type

10 mm

SISC

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MED

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L G

mbH

Neu

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19 C

H-2

501

Bie

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Sw

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land

w

ww

.sis

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info

@si

scon

.ch

P: +

41 3

2 32

2 22

11

F:

+41

32

322

22 3

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: +41

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689

04 7

9

Tshirts

Whenever possible, the red letter formsshould be used on white. For example, awhite shirt with red letters.

If the logo needs to be placed over a dark background, either logo may be used depending on readability and number of colors available.


[email protected]

P: +41 32 322 22 11F: +41 32 322 22 35C: +41 79 689 04 79

For further information andreproduction authorisation contact: