Skybox - Campaign Concept

S K Y BOX

måndag 14 november 11

•Make a cross media campaign to promote new students to start study at the Cross Media Interaction Design master program.

• Use paper prototyping to test the campaign on target user groups and find issues.

THE TASK


• Relatively short, about 1 month.

• ARG-style, with puzzle/missions that the players need to solve to advance in the story of the campaign.

• Community-based game - play on your own or discuss and solve the puzzles with other players.

THE CAMPAIGN


TARGET GROUP

• Students with bachelor’s degrees and Freelancers within these areas:

• Interaction design, web, traditional media and print, film, 2D-3D graphics and programming.


TARGET GROUP

• How to reach them:

• Letter to selected groups (students in various media schools

• Poster, brochures and magazine ads

• The after-effect of the campaign

• Tweets, social media and other articles


Minimalistic environmentsBig brother society

Big corporations controlling the worldFuture technology

MOOD-BOARD


STORYBOARD

The year is 2027. Skybox is one of the worlds biggest companies and

controls much of the world.Keywords are: effiency, safety and minimalism.


STORYBOARD

They want to hire new people and are looking for those who are talented and hard-working (the

players of the campaign) They invite the players to visit their homepage for more info.


STORYBOARD

But while the players are exploring the homepage, a mysterious group called HEX is trying to reach their

attention. They have hacked the homepage and the players find a way to a new homepage.


STORYBOARD

They have hacked Skybox servers and got hands on valuable data, stored in SKYBOXES.

But most of the boxes are encrypted and HEX need help from the players to decrypt them.

with game concept


STORYBOARD

By using the information in one of the boxes, players get started to search for more information that help them

decrypt the other boxes.

with game concept


STORYBOARD

When all the boxes are decrypted the game is over and HEX reveals their true identity.

HEX is CMID and now they want to recruit the players to start the CMID program.

with game concept


Around 5-6 days

between each mission

FLOWCHART


• Recruit process (Posters, letters etc.) start together with Skybox and HEX homepage, with one mission unlocked.

• The deadline on each mission is one week. Auto-complete after that deadline.

• There is a waiting process between each mission. It takes at least one week until the next mission is unlocked.

• Around 1 month into the campaign, the end should be unlocked and the Apply part starts.

TIMELINE


WIREFRAMES

The Skybox homepage, with links to their products and more information.Later the page gets hacked and reveals the HEX pages.


WIREFRAMES

The mission page, with the first mission (the red box) unlocked, to start the game.


WIREFRAMES

Inside the box, some information is stored which acts as the first clue. There is also a discussion board which the players can use to help each other solve the puzzle.


WIREFRAMES

The players need to search the web and use different devices to get more clues to solve the puzzle.Here is a magazine article which is found by searching for a person in one of the missions.


WIREFRAMES

After the first mission is cleared, it gets filled with color and the second box gets unlocked. This continues until all the missions are completed and the players get to the ending.


• Stands out from ordinary program/course shout-outs.

•Mysterious letter together with an interesting storyline.

•Makes the program more sought after.

WHY?


THANK YOU
