Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Kurzweil’s Blog Post

"The BRAIN mapping initiative needs rethinking"

Image source: www.cnn.com

Speculative Concept ������

Human behavior in grocery stores  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Looking for a desire product  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Analyzing the options  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Contemplating  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Different choices , more time to decide  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Testing the product  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Hesitation to make ���a decision  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Label reading  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Choosing products

http://youtu.be/a5Tbz9dIqMU

Behavior observed

The more option someone has , the the longer it takes to a decision.  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Behavior observed

Read the label before make a decision about ���a product  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Behavior observed

Groups of people take longer to decide  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Behavior observed

When buying fruits or vegetable people prefer to pick, that buy prepack.  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Behavior observed

People that has a grocery list take less time  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Unmet needs or desires

Less but better options  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Unmet needs or desires

A system in which the label are quick to read  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Unmet needs or desires

Easier way or system to look for the desire product.  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior

Unmet needs or desires

More implementation of having a grocery list  

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior