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Power of data. Simplicity of design. Speed of innovation. IBM Spark

STC Design - Engage

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Page 1: STC Design - Engage

Power of data. Simplicity of design. Speed of innovation.

IBM Spark

Page 3: STC Design - Engage

What is Spark?

visit www.spark.tc for more informationIBM | Spark

•Spark is an application framework

for doing highly iterative analysis

that scales to large volumes of

data.

•Spark provides a platform to bring

application developers, data

scientists, and data engineers

together in a unified, easy to use,

environment.*

* read more from Rob Thomas on the STC blog: http://www.spark.tc/spark/

Apache Spark™ lowers the barrier to entry to build analytics applications, by reducing the time

and complexity to develop analytic workflows.

Page 4: STC Design - Engage

What is the STC?

visit www.spark.tc for more informationIBM | Spark

Bridge: STC is an interface between IBM

and the Spark community.

Contribute: We contribute to the Apache

Spark project.

Build: We build applications & experiences

on the Spark technology platform.

Page 5: STC Design - Engage

STC Design Mission

visit www.spark.tc for more informationIBM | Spark

Make data available to everyone.

• We are a multi-disciplinary team of designers who

collaborate with the Spark community

• to create data experiences that benefit real people,

everywhere.

• We want to take Big Data out of the laboratory, and put it in

the hands of people who can use it to do amazing things.

Everything we do is open-source, available to the world.

Page 6: STC Design - Engage

How do we work?

visit www.spark.tc for more informationIBM | Spark

STC Design has three primary areas of focus:

Create: Build new data science tools for

the community

Consume: Build experiences that demonstrate

the capabilities of Spark

Engage: Build experiences in collaboration

with clients & the community

Page 7: STC Design - Engage

Focus #1: Create

visit www.spark.tc for more informationIBM | Spark

Current tools for data scientists are crude, difficult to use, and have a steep learning curve. It won’t always be this

way: STC Design aspires to create beautiful, powerful, easy to use tools for the community.

First project: redesign the Apache Zeppelin notebook to make it the best available for data scientists.

Page 8: STC Design - Engage

Focus #2: Consume

visit www.spark.tc for more informationIBM | Spark

Data science means nothing unless “real” people can benefit from the technology. “Consume” apps are built to

place the power of data in the hands of anyone: business people, doctors, students, regular people anywhere. The

first of these apps is RedRock, a simple yet powerful Twitter analysis tool for the iPad.

Page 9: STC Design - Engage

Focus #3: Engage

visit www.spark.tc for more informationIBM | Spark

STC Design is an IBM Studio, a place to collaborate with clients, partners and the open source community to

create data experiences that benefit the world.

Page 10: STC Design - Engage

Engage: Mission

visit www.spark.tc for more informationIBM | Spark

Engage with the open source

community and promote

technologies around big data

leveraging Spark.

We aspire to help people with great ideas, or work

together to solve problems in ways that can be

extended to people and businesses everywhere.

Page 11: STC Design - Engage

Is the partner willing to experiment?

Engage: Decision Tree

visit www.spark.tc for more informationIBM | Spark

Is it open source?

Is it public?

Does the product have reasonable chances to

be launched?

Does the product need design consulting?

Does the project allow flexible deadlines?

Are we going to have people support from

the partner?

CASE BY CASE

Does it use Spark?

Can it go public?

Is the partner an existing IBM

client?

Is it a core product for

them?

Is the product going to have a strong impact in

the community?

YES

YES

NO

NO

NO

NO YES

NO

YES

NO

NO

YES

NO

NO

YES

YES

YES

YESNEW ENGAGE

OPPORTUNITY

YES

YES

We would love to collaborate with projects that are aligned with our mission and that would benefit from design thinking.

NO

NO

NO

YES

POSSIBLE PARTNERSHIP

CASE BY CASE

Page 12: STC Design - Engage

Engage: Keywords

visit www.spark.tc for more informationIBM | Spark

Explore

Innovate

Create

Open Source

Storytellers

Benefit people

Wow factor

Public stories

Awesome partners

Flexibility

Experiment

Committed partners

STC Portfolio

Solve real problems

Sexy products

Real products

Community

STC Blog

Page 13: STC Design - Engage

STC Design: milestone projects

visit www.spark.tc for more informationIBM | Spark

RedRock is an app that analyzes Twitter data to help

people understand the response to any keyword:

-what are the unique conversations on the topic?

-how do people feel about the topic?

-when and from where have tweets originated?

-what are the professions of the people involved?

-what other topics are part of the conversation?

RedRock was kicked off the week after STC Design

launched, and the app was launched within a month.

RedRock

Page 14: STC Design - Engage

STC Design: milestone projects

visit www.spark.tc for more informationIBM | Spark

RedRock v2 built upon the RedRock foundations, but

with better visualizations, massively more data (2B

tweets), continuous data updating, and near

instantaneous performance.

RedRock was kicked off in September, and launched

mid October.

RedRock

Page 15: STC Design - Engage

STC Design: milestone projects

visit www.spark.tc for more informationIBM | Spark

Apache Zeppelin is the open source notebook that

forms the core user experience of IOP. Alongside the

IOP work of integrating Zeppelin into the platform, the

team is working on improvements to the open-source

version of the design. As of November, we have

already committed several bug fixes, and have core

improvements to UI functionality and design language

ready to submit.

RedRock

IBM Analytics Platform

1 2A Data Scientist or Data Engineer will be able to produce data visualizations directly from a notebook, and share these visualizations with stakeholders, in standard formats (i.e. .pdf, .exl, .html).

Data Scientists and Data Engineers will be able to actively collaborate,using their language of choice, in the same notebook, in real-time.

A member of the open source community will see IBM Design directly contributing assets to the Apache Zeppelin project and think of IBM Design as a leader in open source design.

HILLS 3

PERSONAS

SusanD ATA S C I E N T I S T

Analytics Knowledge

Business Knowledge

Programming Skills

BenD ATA E N G I N E E R

Analytics Knowledge

Business Knowledge

Programming Skills

Analytics Knowledge

Business Knowledge

Programming Skills

C E O

Diana

MISSION Introduce the first truly accessible exploratory data science tool to the open source community and establish IBM Design as a leader in the open source community.

COMPETITORS

Apache Zeppelin Notebook

Page 16: STC Design - Engage

Visit www.spark.tc for more information and sign up for the newsletter

Thanks,

Valeria Montrucchio | [email protected]