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Name: Francisca Echeverría Vargas. Teacher: Dariush Rafinejad. Stanford University.

Sustainable product development 1

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Page 1: Sustainable product development 1

Name: Francisca Echeverría Vargas.

Teacher: Dariush Rafinejad.

Stanford University.

Page 2: Sustainable product development 1

His article contains many thoughts about a review of “The Story of Stuff”.

Overall impressions: I´m strongly agreed with some points. It seemed to methat Annie Leonard and The Story of Stuff primarily is a warning againstconsumerism and global corporations.

This is bad and good at the same time. It’s good because there were somevalid points. It’s bad because some parts sounded like extremism, and somewere, I believe, simply incorrect or have other solution no so extremism.

Extraction: “We’re running out of resources." That is True, in this yearspecifically the world are without the resorces for the 2013 now. We do needto focus more on renewable energy, and the political will just isn’t there. Notonly in EE.UU. .

“The USA is 5% of global population, but uses 30% of resources.”

The USA also produces 27% of the world’s GDP. 30% of resources, 27% ofGDP: this seems to be a good measure of our efficiency, not waste.

That is not good for a sustainable production.

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Production: “Toxics, toxics, toxics.” It’s more repetitious than a commercial.

I felt like I was being manipulated through this section because of the focuson telling you that any big company’s PRODUCTION produces TOXICS withzero benefit.

Now, for those who’ve noticed (particularly those with small children), therehave been tons of recalls lately about lead-infused children’s toys. This is ajustifiable concern – these things are way above acceptable toxicity levels.

Then Annie Leonard raised the freak-out level: We dip our pillows in BFR(brominated flame retardants), a horribly toxic man-made chemical, and wesleep on them!

The idea here is the industry only try to give a product, without importanceif this product is not so well for our health and life. If we have moreimportance to create sustainable in the productive are how in the healtharea we will have top results for the people and we will a cycle or productionand life.

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Now, The Story of Stuff said that women in the USA (and Canada, which thevideo didn’t mention) have the highest amounts of BFAs in their breastmilk, compared to other countries. This, from what I can tell, is true. Butremember: We also have lead in our bodies. And arsenic. And a whole bunchof other nasty things we pick up from our environment. This constantcollection of toxic bits in our body even has a name: “Body burden“. We allhave it. The question is, at what point does it become dangerous? thatdepend how act de industries in ours countries, because this industriesproduce the damage in the nature and in our health and lost the majorresorces whe have.

Distribution: A $4.99 radio – how is it so cheap? So many parts andprocesses to make the radio MUST cost much more than $4.99! What are thetrue costs of production?

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Answer: Mass-production and out-of-country factories. I don’t discounteverything she says about the hidden costs of the production itself, butcome on now – if all production was in the USA, or if that radio’scomponents weren’t stamped out on a robotic assembly line with unskilledlaborers snapping them together at dozens per minute, that $4.99 radiowould be exponentially more expensive.

A sidenote here, since at this point in the video, we were treated to the BigFat Corporate Guy with a Dollar Sign on his Chest further abusing the worldfor his own selfish gains.

That’s true. That’s capitalism. But it’s kept in check, ideally, by marketcompetition and consumer demand (like what this video recommends). Onething that always frustrates me is that some people hate corporations, whilestill using their benefits. They hate big, nationwide or global-sizedbusinesses. They want everything to be localized down to the mom-and-pop store level. Then they get in their car, use their computer or cellphoneand send an email.

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Those last things would either not be possible or affordable without bigbusiness. Without a corporation paying zillions for research anddevelopment, without mass-production, without a large production anddistribution infrastructure, we arguably wouldn’t have the Internet. Oraffordable cars with easily-repairable parts. Or computers and email. Orforget those “consumer” products, and focus just on healthcare: Who do youthink developed that flu shot and other disease inoculations? Or the heartstent procedure that probably saved the lives of multiple people in myfamily? AIDS and cancer research, the almost-worldwide eradication ofpolio, or (to use a specific example from someone I know) advances in kneeimplants, providing knee pain relief, faster recovery and less physicaltherapy, a wonderful alternative to total knee replacement?

You can’t have it both ways, denouncing a company while using its productsto improve your life. I’m not saying corporate evils aren’t there – they are –but I think people miss that big business does a lot of good, too.

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Here the best form to act is with a good idea who permit use the industriesbut creating sustainable products to help the people without generate sodamage in all the system. All try about how we do to produce theproducts, we need change the actually form, for another more sustainable.