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Learn as if you would die tomorrow. Act as if you would live forever. Mahatma Gandhi (1869-1948) Tuesday, June 30, 2009

Technical University Eindhoven: lecture On Depth - August2007

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'Depth' is one of the levels that should be reached at a specific point during the Industrial Design Bachelors course. As an introduction to what this level entails I gave this presentation to 2nd year Bachelors students.

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Page 1: Technical University Eindhoven: lecture On Depth - August2007

Learn as if you would die tomorrow. Act as if you would live forever.

Mahatma Gandhi (1869-1948)

Tuesday, June 30, 2009

Page 2: Technical University Eindhoven: lecture On Depth - August2007

Depth2

Tuesday, June 30, 2009

Page 3: Technical University Eindhoven: lecture On Depth - August2007

Meta Thinking

Tuesday, June 30, 2009

Page 4: Technical University Eindhoven: lecture On Depth - August2007

Wholism>HolismHolism (from ὅλος > holos, a Greek word meaning all, entire, total) is the idea that all the properties of a

given system (biological, chemical, social, economic, mental, linguistic, technological etc.) cannot be

determined or explained by the sum of its component parts alone. Instead, the system as a whole determines

in an important way how the parts behave.

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Page 5: Technical University Eindhoven: lecture On Depth - August2007

anticipatory design science(coined by Richard Buckminster Fuller in 1936)

5

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The 10,000 Year Clockthe clock of the long now

The Long Now Foundation

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protocols

systems

productsTuesday, June 30, 2009

Page 11: Technical University Eindhoven: lecture On Depth - August2007

Try to imagine that a system can be a product.

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Page 12: Technical University Eindhoven: lecture On Depth - August2007

Try to imagine that a system can be a product.

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Page 13: Technical University Eindhoven: lecture On Depth - August2007

Try to imagine that a product can be a system.

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Page 14: Technical University Eindhoven: lecture On Depth - August2007

Food FacilityA prototype food platformBy Marti Guixé, 2005

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Page 15: Technical University Eindhoven: lecture On Depth - August2007

Try to imagine that a system is essentially a protocol.

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Try to imagine that a protocolcan evolve into a product.

Text

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Page 18: Technical University Eindhoven: lecture On Depth - August2007

multidisciplinary teamworkdesign and research processes

self-directed & continuous learninganalysing complexity

ideas and concepts

integrating technology

user focus and perspective

socio-cultural awareness

marketing/designingbusiness processes

form and senses

WholismTuesday, June 30, 2009

Page 19: Technical University Eindhoven: lecture On Depth - August2007

multidisciplinary teamworkdesign and research processes

self-directed & continuous learninganalysing complexity

ideas and concepts

integrating technology

user focus and perspective

socio-cultural awareness

marketing/designingbusiness processes

form and senses

WholismTuesday, June 30, 2009

Page 20: Technical University Eindhoven: lecture On Depth - August2007

In short:Try to imagine that what you are bound to design can be the result of a meaningful

social, aesthetic and functional blend of (technological) components.

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Such components can be both hard and soft,

social and cultural,analog and digital,

hands-on and conceptual,polemical and practical

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Page 22: Technical University Eindhoven: lecture On Depth - August2007

Wholism>Holism

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Page 23: Technical University Eindhoven: lecture On Depth - August2007

Meta Thinking

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CuriosityTuesday, June 30, 2009

Page 25: Technical University Eindhoven: lecture On Depth - August2007

Depth2

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