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ICCSA 2011, SANTANDER 2011 | TERRITORIES OF DIGITAL COMMUNITIES. Letizia Bollini, PhD | University of Milano-Bicocca | Department of Psychology TERRITORIES OF DIGITAL COMMUNITIES. REPRESENTING THE SOCIAL LANDSCAPE OF WEB RELATIONSHIPS Letizia Bollini, PhD | [email protected] University of Milano–Bicocca Department of Psychology

Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

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People establish connections with the territory that live in and the territory is modelled by their presence. The sedimentation of the places, by chance or planned, get inhabited people according to models and connections that are deeply linked to the individual and social experience. The digital territories as social-network seem to set up similar connections as the traditional social dynamics do with the physical territory. But how are they able to (re)produce significant experiences for the different social-tribes that in the territory interact and communicate? These questions are investigated by this study carried out on the field and focused on Milano-Bicocca district. The study consists of two parts: a qualitative/ hybrid research about the urban-island to understand the connections that the social groups establish with the space and between themselves. The second – design-oriented – proposes some models of representation and tools for planning web communication shaped on the social-tribes and their relational experience.

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Page 1: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

terrItorIeS of dIgItAl CommunItIeS.rePreSentIng the SoCIAl lAndSCAPeof WeB relAtIonShIPSletizia Bollini, Phd | [email protected]

university of milano–Bicoccadepartment of Psychology

Page 2: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

urBAn SPACe urban & spatial architecture

SoCIAl SPACeSocial & relational architecture

dIgItAl SPACedigital information architecture

relAtIonShIP?!

> >

01 12

Page 3: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

urban spacePlACe

PlAnnedtop-down

frAmeWorK

Page 4: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

Social SpacePeoPle

exPerIenCedBottom-up

relAtIonShIP

Page 5: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

the CIty ImAge And ItS elementS. Kevin lynch

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Page 6: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

hyPotheSI

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urbanspace

digitalspace

Percetion

Social-urbantribes

netcommunity

Interaction

relationshipmodels

representationmodels

Page 7: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

relationshipmodels

representationmodels

mIlAno BICoCCA

Page 8: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology 07 12

A CASe Study

PhASe 1

explore thesocial texture and the spatial relationship

PhASe 2

design the Social-urban tribeexperience

Page 9: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

rePreSentAtIonS

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Page 10: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

th3 3d metAPhor merighi, marcon & de Santis

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Page 11: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology 10 22

Page 12: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ConCluSIonS

11 12ICCSA 2011, SAntAnder 2011 | ProgettAre I terrItorI dIgItAlI dell’eSPerIenzAletizia Bollini, Phd | department of Psychology | university of milano-Bicocca

hyBrId & multIdISCIPlInAry APProACh

relAtIonAl tool for If deSIgn

(re)ConneCt SPAtIAl & SoCIAl exPerIenCe

Page 13: Territories of Digital Communities. Representing the Social Landscape of Web Relationships | ICCSA 2011, 20-23 giugno Santander - Spain

ICCSA 2011, SAntAnder 2011 | terrItorIeS of dIgItAl CommunItIeS.letizia Bollini, Phd | university of milano-Bicocca | department of Psychology

grAzIe!