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REACH FLORIDA PHYSICIANS
Founded in 1874, the Florida Medical Association has a single mission: Helping physicians practice medicine. As a physician-led organization we are confident that no one else is better positioned to understand physician needs or to provide them access to essential information and resources that make a difference in their day-to-day practice. The FMA is also the leading advocate for Florida physicians, ensuring their voice is heard in the legislative and regulatory arena. With over 16,000 members, the Florida Medical Association is the largest physician association in the state of Florida.
The Florida Medical Association is the perfect partner for organizations looking to market to Florida physicians. Throughout the year, we offer promotional opportunities such as meeting sponsorships, trade shows, and advertising through print and online media.
Source: 1. Google Analytics Absolute Unique Visitors and Total Page Views from January 1, 2011 – December 31, 2011 2. Twitter Followers: 1,835, Facebook Likes: 2.291, and FMATV – YouTube views: 2,292
Serious Business:Why practicing physicians need executive skills
FALL VOLUME 2011, NUMBER 4
The Women in Surgery Symposium
Preparing for ICD-10
FAU’s College of Medicine
FMA BULLETIN
Summer 2011
www.FLmedical.org (800)762-0233
FMA TORT REFORM BILL PASSES
SCOPE-OF-PRACTICE EXPANSION DEFEATED
MEDICARE PATIENT EMPOWERMENT ACTBOARD OF MEDICINE
APPOINTMENT
Florida Medical Association
SPECIAL EDITION
SummerBulletin2011_2.indd 1 7/1/11 10:07 AM
Florida Medical MagazineMore than 13,000 physician readers throughout Florida.
FMA News (email)Bi-weekly news and updates to 13,000 through FMA News
Social Media2
Engaging followers across multiple platforms.
EVENTSMeet with Florida physicians in both small group and large group events such as quarterly Board of Governors Meetings or at the Annual Meeting.
FMA BulletinOur newest digital
publication
FLmedical.org (website)1
74,349 users generating 458,311page views from FLMedical.org
2012 PROMOTIONAL PLANNING CALENDAR
January
Febuary
March
April
May
June
July
August
September
October
November
December
PRINT ONLINE EVENTS
FLmedical.org AdFMA News #1 & #2 AdFMA BulletinFLmedical.org AdFMA News #1 & #2 Ad
FMA Board of Governors Meeting(Feb. 17-19) Orlando,Disney’s Boardwalk Resort
Florida Medical Magazine, Q1
FLmedical.org AdFMA News #1 & #2 Ad
FLmedical.org AdFMA News #1 & #2 AdFMA Bulletin
FLmedical.org AdFMA News #1 & #2 Ad
FMA Board of Governors Meeting(May 18-20) Boca Raton,Boca Raton Resort
Florida Medical Magazine, Q2
FLmedical.org AdFMA News #1 & #2 Ad
FLmedical.org AdFMA News #1 & #2 AdFMA Bulletin
2012 Annual Meeting(July 27-29) Boca Raton,Boca Raton Resort
FLmedical.org AdFMA News #1 & #2 Ad
Florida Medical Magazine, Q3
FLmedical.org AdFMA News #1 & #2 Ad
FLmedical.org AdFMA News #1 & #2 AdFMA Bulletin
FMA Board of Governors Meeting(Oct. 26-28) Orlando,Loew’s Portofino Bay
FLmedical.org AdFMA News #1 & #2 Ad
Florida Medical Magazine, Q4
FLmedical.org AdFMA News #1 & #2 Ad
FMA MEMBERS BY THE NUMBERSMEDIAN PHYSICIAN INCOME RANGE
FMA MEMBERS BY GENDER
FMA MEMBERS BY AGE
TOP 15 SPECIALTIESInternal Medicine Family Medicine Obstetrics and Gynecology Anesthesiology General SurgeryPediatrics Diagnostic RadiologyOrthopedic Surgery Cardiovascular Disease Ophthalmology Emergency Medicine Dermatology UrologyGastoenterologyOtolaryngology
TOP METRO-AREASHILLSBOROUGH1,075 physiciansDADE1,789 physiciansORANGE731 physiciansALACHUA888 physiciansBROWARD852 physiciansDUVAL1,359 physiciansPALM BEACH834 physicians
$197
,655
Fa
mily
Med
icin
e
FE
MAL
E 22
%
$548
,186
Ne
urol
ogic
al S
urge
ryM
ALE
78%
Source: 12/22/11 Membership Data
30%
21%
9%
25%
13%
2%
30 30-39 40-49 50-59 60-69 70+
Membership by Region
Northwest 1,036
Out of State 2,918
Tampa Bay 1,814
North Central 1,352
Southeast 2,007
Northeast 1,673
Total 16,040
Southwest 1,750
East Central 1,661
South 1,829
FLORIDA MEDICAL MAGAZINE
Serious Business:Why practicing physicians need executive skills
Fall Volume 2011, NumBer 4
The Women in Surgery Symposium
Preparing for ICD-10
FAU’s College of Medicine
Q1SPRING • MARCH 2012Space: January 15Art: Febuary 1Learning the Business of Medicine, Part II
Physician Economic Impact Study Update
Profile: The UFC College of Medicine
HIE Checklist for Physicians
Q2SUMMER • JUNE 2012Space: April 15Art: May 1Legislative Session Summary
Annual Meeting Preview
Concierge Medicine
The Physician as the Patient
Q3FALL • SEPTEMBER 2012Space: July 15Art: August 1Federalism and Health Care
Annual Meeting Recap
Profile: 2012-13 FMA President Vincent A. DeGennaro, M.D.
The Physician Generation Gap
Q4WINTER • DECEMBER 2012Space: October 15Art: November 1Florida’s GME Slot Crisis
The FMA Foundation
Choosing Employment
Alternative Medicine
ABOUT THE FLORIDA MEDICAL MAGAZINEThe Florida Medical Magazine is published to keep our physician members informed about the changing landscape of medicine and give them access to resources that make a difference in their day- to-day practice. Florida Medical Magazine is a peer-led publication and a guaranteed membership benefit for all our physician members. Florida Medical Magazine’s direct readers are the Florida Medical Association’s physician members.
Key Facts• Regional Publication: Florida• Primary Readership: FMA members (Florida-licensed physicians)• Circulation: As of the August 2011, 14,414 copies were mailed within Florida. During the 12 months preceding this issue, an average of 13,176 copies were mailed within Florida for each issue.
Source: U.S. Postal Service PS Form 3526 - Annual Statement of Ownership, Management, and Circulation for Periodicals, 9/26/11Updated October 2011 - Subject to change
SPEC
SRA
TES
DEAD
LINE
SPA
GES
SIZE
S
Frequency Distribution Page Size Paper
March June September December Issue
Quarterly 13,000 +/- (Print) 8.375” x 10.875” 80 lb silk cover/ 60 lb gloss
01.15.12 04.15.12 07.15.12 10.15.12 Insertion Order Deadline
02.01.12 05.01.12 08.01.12 11.01.12 Artwork Deadline
Page Full Color Two Color
Page Height Width
Full Page $2,280 $1,410
Full Page 10.875” 8.375”
Page 4 $2,900 N/A
Outside Back Cover $3,350 N/A
Third Page (Verticle) 9.75” 2.25”
Third Page $1,400 $580
Half Page (Verticle) 7.25” 4.75”
Opposite Contents Page $2,775 N/A
Inside Back Cover $2,800 N/A
Half Page $1,590 $720
Half Page (Horizontal) 4.75” 7.25”
Page 5 $2,950 N/A
Inside Front Cover $3,100 N/A
Outside Back Cover 7.625” 8.625”
Spread (2pg) $4,300 $2,675
Third Page (Horizontal) 4.75” 4.5”
After President’s Letter $2,775 N/A
Page 3 $3,150 N/A
The Florida Medical Magazine is also available online at FLmedical.org and through iPad/iPhone applications.
DiscountsAvailable on multi-issue contracts.2x - 5% Savings3x - 10% Savings4x - 15% SavingsFor more details, contact Shawn Winship at 800.762.0233 or [email protected]
Please NoteRates are net and subject to change without notice. All advertisments subject to approval by the FMA.
Bleeds and Crop Marks0.125” bleed on all sides. No crop marks within the bleed area.
Acceptable File FormatsPrint ready PDFs @ 300 dpi.Orders requiring typsetting or design will be billed at $75/hr ($75 minimum charge).
Color RequirementsAll artwork must be process color (CMYK). No spot (PMS) colors. No black and white ads will be accepted.
ContactCall Shawn Winship at 800.762.0233 or email [email protected]
FMA BULLETIN
Feature ONLY your ad in our digital bulletin sent to more than 13,000 physician members.
Full Page (with bleed) - 8.5 in x 11 in (Vertical)Please include 1/8 in bleed on all sides, no crop marks within the bleed area.
FMA Bulletin
Summer 2011
www.FLmedical.org (800)762-0233
FMA TorT reForM Bill PAsses
scoPe-oF-PrAcTice exPAnsion DeFeATeD
MeDicAre PATienT eMPowerMenT AcTBoArD oF MeDicine
APPoinTMenT
Florida Medical Association
sPeciAl eDiTion
SummerBulletin2011_2.indd 1 7/1/11 10:07 AM
ContactCall Shawn Winship at 800.762.0233 or email [email protected]
DEADLINES
AD SIZE
January April July October
12.15.11 3.15.12 6.15.12 9.15.12
WEBSITE ADS DE
TAIL
S Page Dimensions Cost Details
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Home Page Top Banner 550w x 70h $1,800/mo Best Exposure
Insertion Order 12.15.11 01.18.12 02.16.12 03.16.12 04.16.12 05.16.12 06.15.12 07.16.12 08.16.12 09.17.12 10.15.12 11.16.12
Internal Page Banner 533w x 100h $500/mo Contact for more info
Live on Website 01.01.12 02.01.12 03.01.12 04.01.12 05.01.12 06.01.12 07.01.12 08.01.12 09.01.12 10.01.12 11.01.12 12.01.12
Half Page Lower Right 294w x 96h $750/mo 2 spaces available/mo
Artwork 12.15.11 01.18.12 02.16.12 03.16.12 04.16.12 05.16.12 06.15.12 07.16.12 08.16.12 09.17.12 10.15.12 11.16.12
DEAD
LINE
S
Display Your Advertising on FLMedical.org
Create awareness or source leads with display advertising on FLMedical.org, the Florida Medical Association’s Website. Two homepage positions and several interior positions are available each month.
About FLMedical.org
Editorial: Current medical news, association activities and resources relevant to Florida physicians
Regional Website: Florida
Primary Readership: FMA members (Florida-licensed physicians)
Website Traffic (Google Analytics: January 1 – September 30, 2011): Homepage Only – 49,549 unique views or an average of 5,505 each month; 68,739 total page views or an average of 7,638 each month; Entire Website – 59,529 absolute unique visitors generating 352,118 page views or an average of 6,614 monthly absolute unique visitors generating an average of 39,124 page views per each month.
ContactCall Shawn Winship at 800.762.0233 or email [email protected]
Exclusive Mobile Advertising in the FMA News
Our physicians don’t work behind a desk. They are mobile – going from room to room seeing patients in the office, hospital or operating room. Almost half of them read our emails on their iPhone, iPad or other mobile devices. For 2012, the FMA has redesigned and rebranded our twice-monthly email, formerly FMA Member Connection e-News, to be the primary mobile source for FMA News and information. Only one display ad space is available each FMA News issue giving advertisers exclusive positioning. Advertise in the FMA News and put your message into the hands of Florida physicians.
About the FMA News
Regional Publication: Florida
Primary Readership: FMA members (Florida-licensed physicians)
Frequency: 24 times per year; 2 each month
Circulation: Generally emailed to 13,000 +/- each issue. Contact Shawn Winship for specific delivery, open and click-through rates.
Cost: Pricing is based on a rate of $0.10/delivered email. Contact Shawn Winship for current pricing.
FMA NEWSEM
AIL Dimensions Distribution Cost
180w x 150h Twice Monthly 10 cents per delivered email
Formats72dpi GIF, JPEG, or PNG. 125kb max file size for email ads, 64kb for website ads.Orders requiring typsetting, design, or resizing will be billed at $75/hr ($75 minimum charge).
ColorAll artwork must be RGB. No spot (PMS) colors will be accepted.
DiscountsFor details, contact Shawn Winship at 800.762.0233 or [email protected].
Please NoteRates are net and subject to change without notice. All advertisments subject to approval by the FMA.
DETA
ILS
ContactCall Shawn Winship at 800.762.0233 or email [email protected]
EVENT SPONSORSHIPFM
A BA
ORD
MEE
TING
S
Febuary 17-19, 2012Disney’s Boardwalk ResortOrlando, FL
May 18-20, 2012Boca Raton ResortBoca Raton, FL
October 26-28, 2012Loew’s Portofino BayOrlando, FL
LUNCH SPONSORYour $5,000 investment includes:
• Exclusive signage at the sponsored lunch• Presentation to attendees during lunch (up to 20 minutes)• Recognition in the board meeting literature
DINNER SPONSORYour $10,000 investment includes:
• Exclusive signage at the sponsored dinner• Opportunity to make a 10-minute presentation before the Board of Governors during session*• Company representatives participating at the sponsored dinner (up to six total)• Presentation to attendees during dinner (up to 20 minutes)• Recognition in the board meeting literature
HOSPITALITY SUITE SPONSORYour $5,000 investment includes:
• Access to suite and all activities held there for two sponsor representatives• Exclusive face time with board members of the Florida Medical Association• Exclusive signage both nights that the suite is open• Recognition in the board meeting literature• Lodging for two sponsor representatives• A full bar package
*Available to FMA Partnered Vendors Only.
ContactCall Cindy Miller or Matt Crowley at 800.762.0233 or email [email protected] or [email protected]
Effective 10/19/2010
Florida Medical Association
2012 Advertising Terms and Conditions
CONTRACT
THE ADVERTISER OR ITS REPRESENTATIVE AGENCY (HEREINAFTER
CALLED THE “ADVERTISER”) HEREBY PLACES A REQUEST FOR
ADVERTISING IN ANY FLORIDA MEDICAL ASSOCIATION PUBLICATION
SUCH AS THE FLORIDA MEDICAL MAGAZINE, THE FMA MEMBER
CONNECTION E-NEWS OR ON THE FMA WEBSITE (HEREINAFTER
CALLED THE “PUBLICATION”) PURSUANT TO THIS CONTRACT, AND
IF THE PUBLISHER (HEREINAFTER CALLED THE “FMA”) ACCEPTS
THIS OFFER, THE ADVERTISER AND THE FMA HEREBY AGREE THAT
THIS CONTRACT SHALL BE GOVERNED BY THE FOLLOWING
CONDITIONS:
ADVERTISING PAYMENT POLICY
(a) To establish credit with the Florida Medical Association, the
Advertiser is required to make payment in advance for two
consecutive advertisements in the Publication prior to being placed
on an invoice system. Payment may be made in a lump sum or
payment may be made prior to each ad running. For the first two
issues of the Publication, payment must be received either with the
ad order or with the ad itself or it will not be published. If the
advertiser contracts for an ad to run in two consecutive publications
and allows time to elapse before running more ads, the FMA has
the option to require the two-time publication/payment requirement
to go into effect again. The FMA reserves the right to not extend
credit or cancel the extension of credit. Advertiser agrees to pay for
all advertising published by the FMA in accordance with this
contract. Once credit is established, the FMA will typically bill the
Advertiser within 30 days of each published advertisement covered
under this contract. Advertiser shall make payment to the FMA
within 20 days of receipt of billing. Unless otherwise stipulated in
writing, ad rates, discounts and charges for other services
necessary for the publishing of the advertisement under this
contract will be listed on the FMA’s official rate card specifically
incorporated herein. The FMA will hold the Advertiser liable for all
payments related to advertising under this contract. All court costs,
collection fees and reasonable attorney’s fees incurred by the FMA
in enforcing payment under the terms of this contract and
corresponding rate card referred to in Section 2 herein shall also be
borne by the Advertiser.
(b) The FMA reserves the right to cancel this contract at any time
upon default or anticipatory default by the Advertiser in the
payment of accounts stated or in the event of any other substantial
breach or anticipatory breach of this contract by the Advertiser.
Upon such cancellation, charges for all advertising published and
all other charges payable under this contract shall become
immediately due and payable by the Advertiser upon rendition of
bills therefore. Advertiser shall make payment to the FMA within 20
days of receipt of billing.
(c) The postmark date on the envelope properly addressed to the
FMA shall be considered the date when payment is made.
RATES
(a) The FMA represents that all its rates are published on an official
rate card which is periodically updated by the FMA and given a new
effective date.
(b) The FMA’s official rate card with rates in effect at the time a
requested advertisement is published by the FMA shall be
understood to mean the schedule of advertising rates of the FMA
upon which this contract is based. The Advertiser hereby
acknowledges that it is aware of the official rates in effect at the
time the Advertising Insertion Order/Contract is executed and
understands that it may request an updated rate card in writing
from the FMA at any time.
(c) Any and all negotiated advertiser discounts will be
communicated in writing by the FMA to the Advertiser.
PROOF OF INSERTION
A sample page containing a published version of the advertising or,
at the request of the Advertiser, a copy of each issue in which the
advertising appears, shall be mailed or otherwise supplied to the
Advertiser, which shall be deemed to have received such a copy or
page unless the FMA is notified in writing o the non-receipt thereof
within 30 days after the date of the publication. Failure to forward
or furnish such copy, page or affidavit shall not constitute a breach
of the contract. However, the FMA shall exercise reasonable
diligence in attempting to meet all such requests.
OMISSION OF ADVERTISING
Failure by the FMA to insert in any particular issue or issues the
advertising under this contract invalidates the order for insertion in
the missed publication but shall not constitute a breach of contract.
The FMA shall have the right to omit any advertisement when the
space allotted to advertising in the issue for which such
advertisement is ordered has all been taken, or where there is a
substantial change in the product or subject of the advertisement
which may conflict with the FMA’s general policy on advertising.
The FMA may also limit the size and or position of an advertisement
in any issue.
GENERAL
(a) Advertisers may not cancel orders for, or make changes in,
advertising after the closing dates of the particular Publication.
(b) The FMA is not responsible for errors or omissions in any
advertising materials provided by the Advertiser (including errors in
key numbers) or for changes made after closing dates.
(c) The FMA may reject or cancel any advertising for any reason at
any time. Advertisements simulating the Publication’s editorial
material in appearance or style or that are not immediately
identifiable as advertisements are not acceptable. If an Advertising
Insertion Order/Contract which has been previously accepted by
the FMA is cancelled by the FMA, the FMA’s sole responsibility
shall be to promptly refund all monies previously paid to the FMA
less any charges for advertisements already inserted pursuant to
the FMA’s original Advertising Insertion Order/Contract.
(d) No conditions, printed or otherwise, appearing on contracts,
orders or copy instructions which conflict with, vary, or add to these
Terms and Conditions or the provisions of the Publication’s official
rate card will be binding on the FMA and to the extent that the
Terms and Conditions contained herein are inconsistent with any
such conditions, these Terms and Conditions shall govern and
supersede any such conditions.
(e) The FMA has the right to insert the advertising anywhere in the
Florida Medical Magazine at its discretion unless the advertiser
purchases a premium placement position or is otherwise stated in
writing by the FMA. For all other advertising, any condition on
contracts, orders or copy instructions involving the placement of
advertising within the Florida Medical Magazine (such as page
location, competitive separation or placement facing editorial copy)
will be treated as a positioning request only and cannot be
guaranteed. The FMA’s inability or failure to comply with any such
condition shall not relieve the Advertiser of the obligation to pay for
the advertising.