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3THANATOS | Brandbook | 2016
Concept | MYTHOLOGY
THÁNATOS - (Greek θάνατος, “Death”), was the daemon personification of death,
son of Nyx (Nύξ, “Night”) and twin of Hypnos (Ὕπνος, “Sleep”).
Thanatos has been portrayed as a winged infant ripping the spirit from the body of the dead, or as
adult, always winged, with a sword sheathed at his belt and black dressed. He is also occasionally
specified as being exclusive to peaceful Death, while the bloodthirsty Keres embodied violent Death.
Inevitable and inflexible, death is an archetype that plays several roles in the human unconscious.
4THANATOS | Brandbook | 2016
Concept | SYMBOLISM
In tarot the Death is associated to the thirteenth card, which shows the reaper
with the scythe in the act of collecting the souls; the meaning of this card is precisely that,
to reap the fruits born from hard work.
To this card it is also associated the meaning of rebirth and transformation,
is no coincidence that one of the symbols associated with Thanatos is the butterfly,
creature associated, since ancient times, with the soul, the body that turns to be reborn to
everlasting life.
The letter associated with Thanatos is Θ (Theta), initial of his name, eighth letter of the greek alphabet.
It is associated with the number 9, symbol of the almost completed and strive to fulfill.
There are nine Muses, the personification of sciences and arts that are the sum of human knowledge.
In tarot 9 is the Hermit, the guiding light out of the darkness of ignorance.
5THANATOS | Brandbook | 2016
Concept | BRAND POSITIONING
Thanatos transform syour ideas into finished projects,
it brings back to life existing products, it makes everlasting your brand.
A dead cert.
We are specialized in BRANDING and WEB DESIGN, but also in PROBLEM SOLVING:
have you an idea or a project to be realized? Or are you just looking for a fresh approach
for your pubblic image? Thanatos could be the one for you.
Because in life there is only one certainty: death.
'MEMENTO MORI'.
9
Brand | DEFAULT & ALTERNATIVE VERSION
THANATOS | Brandbook | 2016
DEFAULT
This is the primary version of the logo,
the one that will be used in most cases.
ALTERNATIVE
Secondary version, simplified,
intended for more specific uses.
| A |
| A |
| B |
| B |
SYMBOL
Icon needed for situations
of legibility limit.
11
Brand | REDUCTION TEST & SAFE AREA
THANATOS | Brandbook | 2016
| A | | 1/2 A || 1/2 A |
| B |
| B |
| B |
| 200 px | | 150 px | | 100 px |
13
Color System | COLOR PALETTE
THANATOS | Brandbook | 2016
| THANATOS DARK GREY |
#3C3C3C
RGB 60 60 60
CMYK 0 0 0 90
| THANATOS PURPLE |
#6D494E
RGB 109 73 80
CMYK 70 80 70 0
| THANATOS ORANGE |
#DFB560
RGB 223 181 96
CMYK 15 30 70 0
| THANATOS DARK BLUE |
#536781
RGB 83 103 129
CMYK 70 50 30 20
| THANATOS LIGHT BLUE |
#BEE2E9
RGB 190 226 233
CMYK 30 0 10 0
| THANATOS GREEN |
#6E9974
RGB 110 153 116
CMYK 60 20 60 10
| THANATOS RED |
#CB6758
RGB 203 103 88
CMYK 0 65 55 20
PRIMARY PALETTE
SECONDARY PALETTE
19THANATOS | Brandbook | 2016
Typography | FONT LOGOTIPO
BAnTheRs abcdefghijklmnopq
rstuvwxyz
Banthers is an handmade, modern-vintage,
mono-line, display typefaces, that combines
the classic typography style with a modern
handlettering one.
The letters that compose the THANATOS logo
are based on this font.
It will be used in all titrations that allow the use of
a so particular typeface.
20THANATOS | Brandbook | 2016
Typogaphy | FONT ISTITUZIONALE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 #@€!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 #@€!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 #@€!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 #@€!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 #@€!?
Aa
Aa
Aa
Aa
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QUATTROCENTO FONT FAMILY LATO FONT FAMILY
THaNkSVAT NUMBER
02865200592
REGISTERED OFFICE
Piazza della Comunità Europea, 23
04011 Aprilia (LT)
CONTACTS
Dario - 3463106730
Roberto - 3927423862
thanatos.digital