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The Anatomy of a Content Model
By: Lacey Kruger
What is a Content Model?
• A document defining the structure of each content type
and the user experience for content authors and editors within a CMS
Why Content Model?
Why Content Model?
Why Content Model?
Why Content Model?
Case Study
The Project
The Design
The Content Model
Case Study
The Project
The Design
The Content Model
Background
Website Redesign for National Military Family Association
• Moved to a new CMS
• Responsive Design
• Client responsible for developing Sitemap
Case Study
The Project
The Design
The Content Model
Proposed Solutions
Grandparent
Parent
Child
Proposed Solutions
Parent
Child
Proposed Solutions
Options Pros Cons
1. Three Content Types• Grandparent:
Tabbed Content Page• Parent:
Sectioned Content Page• Child:
Section
• Simpler authoring form
• More flexibility within each “section”
• Many content items to manage = difficult to update
2. Two Content Types• Parent:
Tabbed Content Page• Child:
Sectioned Content Page
• Fewer content items to manage = easier to update
• Complex authoring form
• Longer load times for authors
Case Study
The Project
The Design
The Content Model
Child Title
Section Title
Parent Title
Section Image
Section Text 1
Parent Description
The Challenges
1. 4,000 character (~500 word) limit on Rich Text fields
2. Request to add 2 additional sections
3. Ability to insert Videos
4. Tabs within Tabs (yikes!)
5. Page with 8 Tabs
The Result
The feedback from our staff, volunteers, and users has been great. It definitely was a learning curve the first week, but
overall has been a major improvement to the organization of our content.
-NMFA Web Team
“
”
The End!
Rate Me:http://spkr8.com/s/159231
Contact Me: [email protected]
http://www.slideshare.net/LaceyKruger
Want More?
• Karen McGrane– Presentations:
• Adapting Ourselves to Adaptive Content
• Content Strategy for Mobile
– Book: Content Strategy for Mobile
• Sara Wachter-Boettcher– Book: Content Everywhere
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