2. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
WHY ARE WE HERE ?
3. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
4. KEEP INFORMATION/ PHOTOS IN THIS AREA :)
5. WHY EVENTS ?
6. BUILDING MOVEMENTS ENGAGING TEAMS GROWING COMMUNITIES
TURBOCHARGING IDEAS SHAPING CULTURE
7. TRICKS OF THE TRADE
8. HOW YOU MAKE THEM FEEL
9. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
10. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
11. STRETCHING THE EVENT HORIZON
12. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
13. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
14. PARTNER POWER
15. WHY ARE WE HERE ?
16. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
17. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
18. WALK A MILE IN THEIR SHOES
19. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
20. WHY ARE WE HERE ?
21. EXPERIENCES WE LOVE
22. WHY ARE WE HERE ?
23. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
24. EXPERIENCES WE LOVE
25. Progress 2013 - Im In
https://www.youtube.com/watch?v=hsQcE_nl1dE Progress 2015 - When we
dream together https://vimeo.com/127329720 PROGRESS
26. DESIGN PRINCIPLES
27. What are design principles? Why do we need them? Where do
they come from? How do we create the design principles? How do you
use design principles?
28. What are design principles? Why do we need them? Where do
they come from? How do we create the design principles? How do you
use design principles?
29. 1. Focus on the user and all else will follow 2. Its best
to do one thing really, really well 3. Fast is better than slow 4.
Democracy on the web works 5. You dont need to be at your desk to
need an answer 6. You can make money without doing evil 7. Theres
always more information out there 8. The need for information
crosses all borders 9. You can be serious without a suit 10.Great
just isnt good enough http://www.google.com/corporate/ux.html
Googles design principles
30. 1. Start with needs* 2. Do less 3. Design with data 4. Do
the hard work to make it simple 5. Iterate.Then iterate again. 6.
Build for inclusion 7. Understand context 8. Build digital
services, not websites 9. Be consistent, not uniform 10. Make
things open: it makes things better
https://www.gov.uk/design-principles *The users needs not the
governments needs UK Government Digital Services Design
Principles
31. What are design principles? Why do we need them? Where do
they come from? How do we create the design principles? How do you
use design principles?
32. What are design principles? Why do we need them? Where do
they come from? How do we create the design principles? How do you
use design principles?
33. What are design principles? Why do we need them? Where do
they come from? How do we create the design principles? How do you
use design principles?
34. What are design principles? Why do we need them? Where do
they come from? How do we create the design principles? How do you
use design principles?
35. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
36. BE MEMORABLE - Were welcomed and included to the point
of..wow - Our time and attention spans - are valued -The surprises
are delightfully stumbled upon - Were human.Appeal to us via
stories, our senses, good conversation, creativity, music and food.
THINGS START HERE - Create collisions between people and ideas
-This could be the start of something big - Unlock the potential in
me and my organisation - Show me that I already have everything
need to start LINK FESTIVAL DESIGN PRINCIPLES
37. SOLVING REAL WORLD PROBLEMS - Link is about solving real
world problems, not rst world problems - Using our hands is as
important as using our heads - Connect us with what were designing
for - Solving real world problems starts with real world
connections WE ARE HUMANS FIRST - Were a new generation of
professionals who want to use our powers for good - A community
professionals who haven't forgotten they're human - Link is for
those who already think differently and are ready to act
differently ACHIEVING IMPACT WHILE TREADING LIGHTLY - Heavyweight
impact (and partners) - Lightweight operations (think and act lean)
- Featherweight footprint (tread lightly on the planet) LINK
FESTIVAL DESIGN PRINCIPLES
38. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE
?
39. RALLYING THE TROOPS - Foster cooperation for meaningful
connections - Collective commitment for collective action let me
feel the strength of the community - Actions with results - Create
a galvanised community I WAS THERE (MAN!) - My lifes work
reinvigorated/realised - Remind me WHY i do what I do - if not me,
then who? if not now, then when? - The woodstock of conferences
LIVE UP TO AND EXCEED EXPECTATION - Surprise me -Take me out of the
everyday - Make my brain explode PROGRESS 2015 DESIGN PRINCIPLES
TRIGGER THE EPIPHANY/THE SHIFT - Show me how to change - Show me
what a leader looks like - Show me how I am a leader ? THIS IS AN
EXCITING JOURNEY BUT STILL EARLY DAYS - Give me a roadmap to move
forward with - Ready me for success/to win - Empower me to make the
most of this crisitunity - Make me feel urgency but also agency A
CULTURE OF EXCELLENCE NOT PASSIONATE AMATEURISM - We walk the talk
and practise what we preach - Make me feel at home in/embrace a
culture of excellence ALWAYS CLEAR WHAT TO DO NEXT & WHERE TO
GO
40. 1. LINK FESTIVAL design principles
http://wildwon.com.au/link-festival-design-principles/ 2.
http://www.designprinciplesftw.com/ 3. Developing Design
Principlesby Luke Wroblewski FURTHER RESOURCES
41. DESIGN PRINCIPLES: YOUR TURN
42. EXPERIENCE MAPPING
43. What is an experience map? Why do we need them? Where do
they come from? How do we create an experience map? How do you use
an experience map?
44. What is an experience map? Why do we need them? Where do
they come from? How do we create an experience map? How do you use
an experience map?
45. When done well, an experience map illuminates the holistic
customer experience, demonstrating the highs and lows people feel
while interacting with your product or service. the process of
mapping uncovers the key customer moments that, once improved, will
unlock a more compelling and more valuable overall experience.
Brandon Schauer - CEO of Adaptive Path
46. An experience map is NOT a service blueprint A service
blueprint is INSIDE OUT (based on the POV of the organisation) An
experience map is OUTSIDE IN (based on the POV of the participant)
WHAT IS AN EXPERIENCE MAP?
47. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Jo
Hill
48. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive
Path
49. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive
Path
50. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive
Path
51. An experience map is NOT a service blueprint A service
blueprint is INSIDE OUT (based on the POV of the organisation) An
experience map is OUTSIDE IN (based on the POV of the participant)
WHAT IS AN EXPERIENCE MAP?
52. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive
PathExperience Map example
53. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive
PathExperience Map example
54. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive
PathExperience Map example
55. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit:
NFormExperience Map example
56. What is an experience map? Why do we need them? Where do
they come from? How do we create an experience map? How do you use
an experience map?
57. What is an experience map? Why do we need them? Where do
they come from? How do we create an experience map? How do you use
an experience map?
58. 1. Discovery and research 2. Mapping the journey 3. Telling
the story - Communicating the map 4. Identifying takeaways &
actionable insights STEPS INVOLVED
59. What is an experience map? Why do we need them? Where do
they come from? How do we create an experience map? How do you use
an experience map?
60. 1. the experience scenario / user action 2. the specic
physical location 3. the touchpoint (i.e type of touchpoint) /
physical evidence 4. the participants emotions during that scenario
5. pain points / opportunities to optimise the experience
COMPONENTS OF AN EXPERIENCE MAP - WILDWON STYLE
61. KEEP INFORMATION/ PHOTOS IN THIS AREA :)
62. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Experience Map
experiencefeelingthinkingdoing identify needs nd products evaluate
products enroll renewuse channels Credit: Adaptive PathExperience
Map template
63. 1. Stages 2. Emotions (Thinking/Feeling) 3. Actions (Doing)
4. Players (Who is involved & their relationship to each other)
5. Context (device, place, stage/moment) 6. Touchpoints &
interactions COMPONENTS OF AN EXPERIENCE MAP
64. 1. Whats happening? (reected in the map - but distilled
from qual/quant research etc) 1. Feeling (emotions along the way -
highs, lows) 2. thinking (mental models and how people frame their
experience, expectations, impressions) 3. doing (actions taken to
meet needs, key behaviours) 2. Stakeholders and interactions (dened
context at any given moment as captured by the map) 1. players 2.
relationships 3. touchpoints 3. Context (dened context at any given
moment as captured by the map) 1. devices 2. places 3. time 4.
stages BUILDING BLOCKS OF THE EXPERIENCE MAP
65. The greater narrative of the event The emotional journey
you want to take people on Mood Emotional impact Energy Thinking
style (divergent & convergent) Flow & pace Points of
opportunities (to delight) Bad experience triggers - pain points to
mitigate OTHER COMPONENTS OF AN EVENT TO CONSIDER
66. What is an experience map? Why do we need them? Where do
they come from? How do we create an experience map? How do you use
an experience map?
67. Understanding the current state to So What? What Now? to
Envisioning future state HOW DO YOU USE AN EXPERIENCE MAP?
68. EXPERIENCE MAPPING: YOUR TURN
69. 1. IDEO 2. Adaptive Path 3. 27 signals 4. Isobar 5. Frog
design 6. Hyper Island 7. Kaospilot 8. Spook studios 9. learn do
share 10.This is Service DesignThinking FURTHER RESOURCES
70. Wildwon Projects Pty Ltd ABN: 57 161 208 699
www.wildwon.com.au @WildwonProjects Suite 401, Zara Tower, 61-65
Wentworth Avenue, Sydney 2000 Contact: Sally Hill
[email protected] +61 (0)412 788 501 THANK YOU Common Room Level
2, 235 Commonwealth St Surry Hill NSW 2010