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The art of rhetoric dates back to antiquity. Using communication to change people's minds w
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Emotion
LogicTrust
(Pathos)
(Logos)(Ethos)
VISUAL RHETORICthe case for
Aristotle’s Rhetorical Triangle
Emotion
LogicCredibility
Aristotle’s Rhetorical Triangle
Emotion
Credibility Logic
Most Presentations Focus
Way Too Much On This
Aristotle’s Rhetorical Triangle
Emotion
Credibility Logic
And End Up With Slides Like This
Would this ad make you
want a Big Mac?
POINT≠POINT
Sense
MAKING A
MAKING
Aristotle’s Rhetorical Triangle
Logic
Emotion
Credibility
It’s Impossible to Make an Impact Without Appealing to These as Well
⋅⋅⋅
Don’tJustTell
ARTICULATE
Why just explain the Fine Print?..
When you can show the Big Picture
Pictures are PowerfulThey can be loaded with context and meaning.
Data Can Be VisualWhen hard numbers are needed, illustrate context graphically.
With So Many Tools...
Why Use Just One?
!anks For Reading!
@slide_guy
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