The Force Behind Star Wars: Turning Design Ideas into Reality

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You’ve got an idea. Maybe it’s a new idea for a web application. Maybe it’s a new product idea you need to push through your organization. The question is: How do you turn an idea into reality?To answer this question, we’ll look at the making of Star Wars. We’ll look behind the scenes at what it took to get George Lucas’s space fantasy from script to screen. From assembling the right team to navigating the Hollywood corporate studio environment to tapping into powerful universal patterns—this presentation suggests more than a dozen lessons UX designers (and developers!) can all learn from this adventure.

Text of The Force Behind Star Wars: Turning Design Ideas into Reality

  • The Force Behind Turning Design Ideas into Reality
  • Description: You!ve got an idea. Maybe it!s a new idea for a web application. Maybe it!s a new product idea you need to push through your organization. The question is: How do you turn an idea into reality? ll To answer this question, we!ll look at the making of Star Wars. We! look behind the scenes at what it took to get George Lucas!s space fantasy from script to screen. From assembling the right team to into navigating the Hollywood corporate studio environment to tapping powerful universal patternsspeaker Stephen P. Anderson will n present a dozen lessons UX designers (and developers!) can all lear from this adventure. be Not adventurous enough? In the spirit of the season, Stephen will raiding his garage to give away some great Star Wars prizes!
  • = Dreamer
  • (Video Clip - Intro from Empire of Dreams)
  • A year ago in a library not too far away....
  • http://markup.thekraemers.com/2006/11/21/the-prototyping-of-star-wars-2/
  • x What other lessons can we learn from the making of Star Wars?
  • x What other lessons can we learn from the making of -I wont be quoting from SW -there are 15 lessons Star Wars? -Ill be moving briskly -Expect too many quotes! -not much tactical stuff, just stories and principles -Yes, I am a SW geek -Im assuming Im among other SW geeks...
  • You are a dreamer. You have an idea. How do you make this idea reality? -skywalker-scaled-replica-lightsaber.jpg
  • Lesson Two: Lesson I: TAP INTOLORUM IPSUM UNIVERSAL PATTERNS
  • When I started out making the movies, I was working toward making it modern mythology. I had studied anthropology in college, and social sciences was my major before I got into film... I did more research before I wrote the screenplay for Star Wars. I read and reread The Hero With A Thousand Faces. -George Lucas
  • Mythic Patterns? Typically, the hero is the orphaned son or royalty. Unaware of his true identity, he is consigned to a life of drudgery and exile. He is first called to adventure by a herald, signifying that quot;the time for the passing of a threshold is at handquot; (p.51). The threshold represents a rebirth into adulthood; the hero or heroine must overcome the parents, who stand as quot;threshold guardians.quot;
  • Mythic Patterns? (continued) Along the way, the hero often encounters a protective figure, quot;some wizard, hermit, shepherd, or smith, who appears to supply the amulets and advice that the hero will require....The call, in fact, was the first announcement of the approach of this initiatory priestquot; (pp. 72-73).
  • Mythic Patterns? (continued) Once he leaves the safe boundaries of the farm, Luke can never go back. As the attack of the Sandpeople shows him, the world is a desert place filled with danger, but only by abandoning the security he had known, leaving the womb of his childhood, can he enter the adult world. Luke at first refuses the call to adventure, but joins Ben when he discovers that, in his absence, Darth Vader's Stormtroopers have burned the farm and killed his aunt and uncle.
  • Different eras. Different heroes. Same mythic qualities.
  • Last year's action movie is last year's action movie. Most of them are forgotten. Something mythical like Star Wars endures... The stories speak to something inside us that wants to know how our world lives, that wants to make order of it and find some meaning. Shanti Fader, editor of Parabola magazine, a publication of the Society for the Study of Myth and Tradition.
  • What universal patterns can we tap into?
  • What universal patterns can we tap into? To create a better story, Lucas looked to anthropology.
  • What universal patterns can we tap into? To create a better story, Lucas looked to anthropology. To create a better product, We can look to ____________.
  • To become a better designer, become a better student of human interactions... Focus less on the end design, and more on the effects and results of the design. Tap into universal human patterns.
  • Lesson II: Lesson Two: GAIN CREDIBILITY WITH A LORUM IPSUM COMMERCIAL PROJECT
  • e! e! re fz i r p id George Lucas hat 2 movies d W fore Star Wars? make be
  • e! e! re fz i r p id George Lucas hat 2 movies d W fore Star Wars? make be A: THX-1138 & American Graffiti
  • X
  • original short won first prize at the 1967-68 National Student Film Festival When Warner Brothers executives saw the finished product, they demanded Coppola return the $300,000 the studio had advanced for THX 1138 and other projects... full feature film well received by critics failure at the box office
  • Coppola challenged Lucas: I bet you cant do just a silly comedy Grati would be cheap, it was quick, and I thought it was really commercial - George Lucas
  • !
  • 3rd highest grossing film for that year Nominated for five Academy Awards Won a Golden Globe
  • After Graffiti became a big hit, they couldnt refuse it... They couldnt not do it. Just in terms of politics and the political intrigue of Hollywood. Thats what it came down to in the end. George Lucas
  • Got a big idea? Prove your skills with something smaller, first. (this puts you in a much better position, later)
  • Lesson Two: Lesson III: DEVELOP BUSINESS FLUENCY LORUM IPSUM
  • He didnt care for the studio system. But he needed it, there was no other way of doing what he needed to do. Gareth Wigan
  • To protect the other 2/3rds of the story l The Star Wars Corporation will own... all sequel rights [to] the screenplay The Star Wars. SWC shall have the sole and exclusive rights to use... the name The Star Wars in connection with wholesale or retail outlets for the sale of merchandising items. l Star Wars To promote (T-Shirts, Posters, etc.)
  • When you think of business fluency what comes to mind?
  • Business fluency has two sides cultural and conceptualand to successfully attract investment designers need both pieces. Conceptual fluency means understanding the vocabulary of business and what ideas underlie business measures of its health, like profit and loss. Cultural fluency means navigating relationships, politics, power structure, emotional decision making, and organizational thinking. Jess McMullin, Investing in Design
  • Lesson Two: Lesson IV: FIND A PATRON LORUM IPSUM
  • Patron could be... an outside investor an outside advisor someone high up in the organization
  • We had a meeting, and George said well Ive been thinking about this thing called Star Wars... The technology part of the whole thing was completely over my head. But, I just believed in him, his genius. Alan Ladd, Jr., VP of Creative Affairs at Fox in 1975
  • (Video Clip - Interviews with Alan Ladd, Jr.