The Next CEO Whisperers: Designers

CEO whisperers:The next

Designers

@@@danemhoward

DesignDESIGN

source: @johnmaeda

source: @johnmaeda #DesigninTech report

27 startups co-founded by

designers and 10 creative

agencies were acquired

by tech in the last 4 years

5 startups co-founded by

designers have raised

$2.75 billion, and more

are out there.

6 venture capital firms

invited designers onto

their teams - for the first

time - in the last year.

B U S I N E S S E S S T A R T E D B Y D E S I G N E R S H A V E C R E A T E D

B I L L I O N S O F D O L L A R S O F V A L U E

V C F I R M S I N C R E A S I N G L Y S E E T H E I M P O R T A N C E O F D E S I G N

E X P E R I E N C E N O W M A T T E R S M O R E T H A N T E C H N O L O G Y

B U T G R E A T T E C H N O L O G Y G R O U N D S A G R E A T E X P E R I E N C E

“Culture eats strategy for breakfast.”

- Peter F. Drucker

Ingredients for Culture Transformation & Momentum

A P R I L 2 3 , 2 0 1 4 / E B A Y I N C C E O J O H N D O N A H O E A N D A I R B N B C E O B R I A N C H E S K Y

Ingredient 1: THE CEO SPONSOR

Ingredient 2: INDEPENDENT DESIGN VOICE

REVEAL I NG T HE I M PO RT AN C E O F DESI G NER S

Ingredient 3: A COMMUNITY WILLING TO BELIEVE

JULY 23, PLAYBOOK JAM

video: The Design Playbook

https://vimeo.com/109174553


ebay.com/design paypal.com/design

Ingredient 4: CINEMATIC MINDSET



Storytelling commands a premium

vimeo.com/24632535

http://significantobjects.com/

Pre-visualize - is a function to visualize

complex scenes in movie before filming.… it

allows directors to experiment with different

staging and art direction options – such as

lighting, camera placement and movement,

stage direction and editing - without having to

incur the costs of actual production. -wikipedia

Pre-visualize - is a function to visualize

complex scenes in movie before filming.… it

allows directors to experiment with different

staging and art direction options – such as

lighting, camera placement and movement,

stage direction and editing - without having to

incur the costs of actual production. -wikipedia

…ability to anticipate the future in order to

design, build and deliver solutions enabling

our clients to evolve and thrive in this dynamic

environment.

-SEIC Brand Overview

1.5x

what>we>learned

You can apply design thinking

to solving all kinds of

problems, even to cultural

change & People.

Top-down sponsorship AND

bottoms-up effort is essential

to make meaningful culture

transformation progress. The

two need to meet in the

middle.

An Independent, neutral

expert can be a catalyst to

help things along.

Culture transformation

ultimately attracts great talent,

improves engagement and can

build stronger external

reputation.

Insight into the future differentiates.

80% read the

headline, 20% read the copy.

Cyber Monday Sales IncreaseCyber Monday sales at eBay were 19.4% higher in 2013, including a 30% rise in overall gifting & donations compared to the online sales of Cyber Monday in 2012.

a headline of the future...

– Coremetrics

Why it matters...

“…eBay has created a new reason to shop their marketplace

that is better than deals or selection. They call it

GIVEcommerce. Their successful donation partnerships with

water charities generated over $4 million on cyber Monday

alone. Inside the company, they now call it ‘Blue Monday’…

and now other companies are following their lead.”– CNN

– CNBC – Competitor – Foreign Government– Rolling Stone

Pop-up experience

“eBay To Make True Window Shopping A Reality With New NYC Virtual Retail Store.”

“Shop Windows are now Shop-able”

– TechCrunch

– Fictional from workshop


If your innovation was

wildly successful, what

would they say about it?

Project, client, campaign, etc

who wrote it

when was it written

why does it matter


no,but…

yes,and…

How might we…

THANKS

@danemhoward