SAVEBALIeco waste management and recycling

through sustainable advertising

Aim

SAVEBALI

o Raise Bali’s international profile

o Establish & execute a self-funding waste management system

o Awaken ‘green thinking’ in businesses and public

Mission

SAVEBALI

o Collect and sort rubbish at source for sustainable disposal

o Transport rubbish away from Bali

o Develop a self-maintained system together with communities

o Present a public usability artefact made from rubbish and sustainable materials to show the practical possibilities

o Create jobs and drive social ethics

SAVEBALI

“Let us together free the land from plastic waste so the island that is the center of international attention becomes clean and green Bali.

This, can be done through greening and cleaning our surrounding environment especially toward plastic waste, as it is difficult to merge with land in a relatively short time.”

I Made Mangku Pastika, Governor of Bali

In our daily life Balinese with Hindu as the majority religion, we had been taught about “Tri Hita Karana” that mentioned - we have to keep the balance between human and its environment.

Our inspirationTri Hita Karana: Concept for Life

This Balinese concept is fundamental to Hindu Religion, which is bringing assessment in the world.

“Tri Hita Karana: 3 Principles of Well Being - in which the living beings, nature and God are not separated by lines, but meet in a circle.” Tri Hita Karana: Ancient Balinese Wisdom for Neo Humans, written by Anand Krishna

The influence comes from an ancient ‘oneness’ cosmogony of the “Three Universe Environment”, where: ‘bhurloka’ - environment for creatures, ‘bhuahloka’ - environment for the sacred person and, upper world - ‘shuahloka’ environment for Gods.”

Tri Hita Karana

“The philosophy of Tri Hita Karana has a very clear and practical application, with human beings seen as “doers” — the ones who must carry out development. In the context of Indonesia’s current efforts to improve and develop its tourism industry, this aspect of harmony suggests that tourism here must be community based. For sustainable development, systematic planning is vital, followed up by action. Thus it is surely the time to be active rather than passive and to revisit and implement Tri Hita Karana in a very real way.” Balinese student of the School of Economics, University of Indonesia, a delegate of the 2010 HPAIR Harvard Conference at Harvard University, (Jakarta Post)

Tri Hita Karana comes from Sanskrit language, meaning to keep harmony and balance between human to God, human to human and human to environment.

Awareness

“Planning, doing , checking, actuating and controlling should be applied in the dimension of spiritual, socio-economical (community) and environmental aspects, three aspects of the Tri Hita Karana philosophy.” Executive summary of the “Environmental Management System and Tri Hita Karana implementation by Pada Hotel” study, A.A.A Raka Dalem, Univetsity of Udayana, Bali “Sustainable Bali was defined by teachers and students as a socio-moral movement in Bali to continue the religious, spiritual and cultural life of Bali on the basis of Tri Hita Karana”. Abstract from students of SMN Negeri 1 Ubud High School research project on the movement in sustainability in Bali.

Tri Hita Karana, referred to as the “three paths to create peacefulness and prosperity” – is laid an important role by the Balinese on its philosophy in daily practice.

Why?Today’s environmental risks from humans •Tourism income uneven geographical concentration

•Contaminated drinking water

•Flaura and Fauna (dry rivers, extinct and endangered species, rising health

concerns)

•Destruction and depletion of landscape (ecosystems)

•Air pollution at dump sites through toxic odours (green house gas emission)

•Nation’s security, living standards and social welfare

•Energy overload

•Community costs

Problem

SAVEBALISMART SOLUTION

General waste bin

SAVEBALI

Eco-friendly semi-static outdoor waste bins

Uniqueness:•Balinese theme •Advertising space•“We Love Bali” underneath ad space•Ashtrays on all corners•Weight (for relocation)

Materials: •Used car tyres•Bamboo (or other)•Plastic bucket with handles•Straw cover (flips to open)•Sarong

Location:•Busy public areas, shopping malls, retail

attractions, supermarket chainsHeight 1.2mWidth (square) 0.7m

Process:1. Separation at source2. Daily collection by small vehicles 3. Export for sustainable disposal

Separation categories:•Organic•Plastic•Glass & cans

SAVEBALI

Eco-friendly semi-static outdoor waste binsTRI HITA KARANA tri-resemblance

SAVEBALIOrganic waste

• Garden (green) waste • Kitchen waste • Leaves & twigs • Sawdust • Tree roots • UNTREATED wood • Weeds• Windfall fruit • Wood shavings • Cooked food • Uncooked food • Plate scrapings • Dairy products • Fish GREEN bin• Fruit & vegetables • Peelings • Meat and meat products • Bread and pastries

SAVEBALIDaily waste• Aluminium containers • Books, magazines, newspapers• Bottle tops (foil) • Bottle tops (plastic) • Butter tubs • Cardboard • CD's/DVD's • CD/DVD • Cartons/boxes• Cleaning fluid bottles• Corks• Deodorant bottles• Drink bottles• Drink cans • Egg boxes• Envelopes • Flowerpots• Food cans • Fruit drink • Metal tools• Gift wrap • Greeting cards

SAVEBALIHeavy waste

• To be described

“The more you throw, the more we save!”

SAVEBALI

SAVEBALI

HOW?• Reuse waste materials (tires, plastic)

• Place eco-bins on busy streets

• Place recycling eco-containers in residential areas

• Partner with litter-pickers, by providing them an efficient system and jobs

• Establish a Yayasan fund for community development initiatives

• Give presentations and workshops for the local community on the usability of recycled materials and the current and future effects of pollution on Bali

• Involve the government for endorsement and lobbying, including high-ranking individuals

* Tire piles provide harborage for vermin and a breeding ground for mosquitoes that may carry diseases. Illegal dumping of scrap tires pollutes ravines, woods, deserts, and empty lots; which has led many countries to pass scrap tire regulations requiring proper management. Ecotoxicity may be a bigger problem than first thought. Studies show that zinc, heavy metals, a host of vulcanization and rubber chemicals leach into water from tires.

SAVEBALIFinancing

Advertising• 2 weeks rental minimum, then 1/3 /6/12 months• Standard size A1, A2, A3, A4• The bin will be placed strategically

for socio-demographical and geographical targeting

Bin sales/rental• Retail outlets (big supermarket chains)• Shopping centres & public attractions• Hotels• Labour-intensive offices• Government operated territory• Large events

Waste material sales• Sell to large exporter for reusing/recycling• Sell directly to importer (Australia, Java, Singapore, Malaysia)

SAVEBALISponsorship

• A company receives a permanent engraving of their logo on the bin, which will be fully managed by Save Bali

• Affluent individuals

• Labour-intensive local businesses (hotel sponsors bins for neighbouring banjar)

• MNCs and harmful industrial factories

Support

• Governor/minister/banjar endorsement

• Institutions, associations, funds

• Associations, NGOs, green businesses

• United Nations Framework Convention on Climate Change (other initiatives)

SAVEBALISupport/sponsorship benefits

• Contribution to an important cause – “making Bali a better place”

• Corporate Social Responsibility public practice

• Sustainable advertising practice

• Mass audience outreach

• Great brand exposure

• Reputation building

• Supporting a Yayasan

SAVEBALI

"I would have liked to have started a rubbish collection business there, but I did not have the capital to start," says Junadi, kitted out in the gum boots essential for working in a rubbish dump.The Jakarta Post, 11/06/2008

Save Bali is eager to support and help the future of people like Junadi and his friends, making many dreams possible! Help us reach this goal!

These four pemulung, or trash-pickers, make a living from recycling waste at a Gianyar rubbish dump. From left to right: Hussein, Junadi, Gizal and Saiful.

An ethical businessleading by example• Production of a eco-harmless product

• Creative marketing materials (recycled paper/ soy ink)

• Eco-office (no AC, pencils, electronic data entry, lighting, minimum printing, eco-

interior)

• Wind-powered website hosting

• Fair pricing

• Building a community-oriented fund (Yayasan)

• Providing jobs, internships, on-the-job training and favourable working

conditions

• Operating in the best interests of Bali and its population

SAVEBALI

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