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We all know the concept of the elevator pitch, where you pitch your idea between two floors in an elevator. Visual + words are even more powerful together and that is the essence of this talk given at CIID Open Lecture. It is all about how you explain your ideas better , how to make sure people remember them and how to gain shared knowledge faster and more efficient. ...And that is by drawing simple pictures to visualise your ideas.
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Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
THE VISUAL ELEVATOR PITCH Louise W. Klinker
SLIDES FROM TALK GIVEN AT CIID OPEN LECTURE
To spaltet slide: Brug kun denne slide til sammenligninger eller for at sidestille information.
I DRAW PICTURES ALL DAY.
MY BUSINESS CARD SAYS SENIOR DIGITAL STRATEGIST.
DRAWING SIMPLE PICTURES IS A BUSINESS TOOL!
THE VISUAL ELEVATOR PITCH
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DO YOU KNOW THAT SITUATION WHEN PEOPLE KEEP POINTING TO AN EMPTY WALL WHERE A SIMPLE DRAWING OF SOMETHING USED TO BE…
THE VISUAL ELEVATOR PITCH
Emneslide: Blank slide kun med emne
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
WHY DRAWING IS IMPORTANT
THE VISUAL ELEVATOR PITCH
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THIS IS WHY WE DRAW AT 1508
THE VISUAL ELEVATOR PITCH
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ENSURES THAT YOU ARE ALL ON THE SAME PAGE WHEN LEAVING A MEETING.
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
IT WORKS BECAUSE:
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
IT WORKS BECAUSE:
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
WHOEVER BEST DESCRIBE THE PROBLEM IS THE PERSON MOST LIKELY TO SOLVE IT – WHOEVER DRAWS THE BEST PICTURE GET THE MONEY
THE VISUAL ELEVATOR PITCH
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AND RESEARCH SHOWS…
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
YOU SAVE TIME IN BETA MODE
THE VISUAL ELEVATOR PITCH
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…AND YOU AVOID THIS
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
STOP BREATHE DO AN EXPERIMENT
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
DO YOU ALL HAVE PEN AND PAPER?
THE VISUAL ELEVATOR PITCH
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Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
DRAW THE PERSON NEXT TO YOU
30 SEC EXPERIMENT
THE VISUAL ELEVATOR PITCH
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
STOP AND SHOW IT TO THAT PERSON
THE VISUAL ELEVATOR PITCH
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
THE BIGGEST CHALLENGE: OVERCOMING THE BARRIER OF SHOWING OTHERS
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
I CAN’T DRAW EVERYONE CAN DRAW
THE VISUAL ELEVATOR PITCH
Emneslide: Blank slide kun med emne
THE VISUAL ELEVATOR PITCH
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WE ARE ALL VISUAL THINKERS! CLOSE YOUR EYES AND IMAGINE YOUR CHILDHOOD
BEDROOM. YOU SEE IT? THEN IMAGINE PLANNING A FUTURE HOLIDAY. SEE IT?
THE VISUAL ELEVATOR PITCH
IMAGE FROM PAST PICTURE THE FUTURE
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WE NEED OUR EYES, OUR MINDS EYE AND OUR HANDS TO TRANSLATE WHAT WE SEE.
THE VISUAL ELEVATOR PITCH
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AND A FEW TOOLS…
THE VISUAL ELEVATOR PITCH
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CAN YOU DRAW THESE?
THE VISUAL ELEVATOR PITCH
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THEN YOU CAN PUT THEM TOGETHER AND DRAW THESE
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THINK OF IT AS VISUAL LEGO. WHAT MIGHT THIS BE?
THE VISUAL ELEVATOR PITCH
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TADA – A BICYCLE
THE VISUAL ELEVATOR PITCH
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THEN DO VARIATIONS IF THAT HELPS CLARIFY YOUR IDEA.
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
EMOTIONS
THE VISUAL ELEVATOR PITCH
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FACIAL EXPRESSION CAN COMMUNICATE EVERYTHING. DRAW CIRCLES ON OUR PAPER AND START COMMUNICATE EMOTIONS.
THE VISUAL ELEVATOR PITCH
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TIP: JUST CHANGING THE EYEBROWS MAKES A BIG DIFFERENCE!
THE VISUAL ELEVATOR PITCH
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WE ALWAYS DESIGN PRODUCTS AND SERVICES FOR PEOPLE SO GET SOME EMOTIONS INTO YOUR SIMPLE DRAWING.
THE VISUAL ELEVATOR PITCH
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THEN YOU CAN START THINKING ABOUT WHAT THEY SAY.
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
DRAW TO GAIN SHARED UNDERSTANDING
THE VISUAL ELEVATOR PITCH
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GET THE ATTENTION OF THE CLIENT. ONLY 0,4% OF THE PAGES ON YOUR WEBSITE IS VIEWED BY MORE THAN 1000
THE VISUAL ELEVATOR PITCH
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THEN REALLY GET THE BUSINESS OWNERS ATTENTION. ALL THESE PAGES WITH
LESS THAN A 100 VIEWS COST YOU A LOT. LETS MAKE SOMETHING BETTER!
THE VISUAL ELEVATOR PITCH
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VISUAL INTERVIEWGUIDE AND VISUAL EXERCISES IN THE FIELD.
THE VISUAL ELEVATOR PITCH
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VISUAL INTERVIEWGUIDE AND MARKING VISUALLY HOW MUCH VALUE THE SERVICE WOULD MEAN TO THEM.
THE VISUAL ELEVATOR PITCH
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WHEN REPORTING BACK. WE SPOKE TO THESE PEOPLE. QUICK OVERVIEW. INSTEAD OF 2 PAGES WRITTEN WORD DOC.
THE VISUAL ELEVATOR PITCH
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SUM UP FINDINGS IN WORDS AND PICTURE INSTEAD OF JUST A WRITTEN REPORT.
THE VISUAL ELEVATOR PITCH
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SIMPLY ILLUSTRATE USERS NEEDS INSTEAD OF JUST WRITING ABOUT IT.
THE VISUAL ELEVATOR PITCH
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DRAW TOGETHER IN MEETINGS E.G. TO PLAN A PROJECT …OR COME UP WITH SOLUTIONS TO A PROBLEM
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
DRAW TO ILLUSTRATE A CONCEPT
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
THE PREVIOUS PHASE WILL FUND THE NEXT.
THE VISUAL ELEVATOR PITCH
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AN ECOLOGY.
THE VISUAL ELEVATOR PITCH
Emneslide: Blank slide kun med emne
CONCEPT CATALOGUES
THE VISUAL ELEVATOR PITCH
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TO EXPLAIN HOW IT WORKS…
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
COMMUNICATE SCENARIOS
THE VISUAL ELEVATOR PITCH
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COMIC FROM WORK I DID FOR BBC
THE VISUAL ELEVATOR PITCH
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EXPLAIN PROCESS TO A CLIENT. DRAWN ON IPAD IN A MEETING.
THE VISUAL ELEVATOR PITCH
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MORE TRADITIONAL WIREFRAME FLOW. EASY AND CHEAP TO SANITY CHECK THE STORY AND CHANGE IT.
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
A FEW TRICKS TO MAKE YOUR DRAWINGS LOOK BETTER
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
YOU NEED THREE PENS. THIN BLACK FELT TIP, THICKER BLACK MARKER AND A GREY MARKER TO MAKE SHADOWS.
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
USER THICKER BLACK TO PUT FOCUS ON SOMETHING E.G. THE DIAMOND AND ADD SHADOW TO MAKE IT LOOK NICER.
THE VISUAL ELEVATOR PITCH
FORGET THE PENCIL
IN THIS CONTEXT.
ALL IN SAME THIN BLACK
USE THICK BLACK TO
PUT FOCUS ON DIAMOND
THEN ADD SHADOW
Indholdsslide: Almindelig indholdsside med stort element
ADD SHADOWS. JUST CHOOSE RIGHT OR LEFT SIDE TO GIVE THE DRAWING A BIT MORE CHARACTER.
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
TIME CHECK
THE VISUAL ELEVATOR PITCH
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
DRAW THE CONCEPT YOU ARE WORKING ON RIGHT NOW – IN ONE SINGLE SIMPLE PICTURE
2 MIN EXERCISE
THE VISUAL ELEVATOR PITCH
Kapitel: Benyttes som kapitel intro
DRAWING SIMPLE PICTURES IS SO POWERFUL
THE VISUAL ELEVATOR PITCH
Indholdsslide: Almindelig indholdsside med stort element
A PICTURE IS WORTH A THOUSAND WORDS – THAT IS NOT SOMETHING NEW.
THE VISUAL ELEVATOR PITCH
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32.000 YEARS OF WRITING: A LONG WAY FROM PICTURES TO WORDS. ASK YOURSELF: WHAT HAVE WE LOST ALONG THE WAY?
THE VISUAL ELEVATOR PITCH
* DAN ROAM, BLAH BLAH BLAH
Indholdsslide: Almindelig indholdsside med stort element
WE LIVE IN A WORLD OF WORDS
THE VISUAL ELEVATOR PITCH
To spaltet slide: Brug kun denne slide til sammenligninger eller for at sidestille information.
PLEASE GO OUT AND MAKE VISUAL ELEVATOR PITCHES.
USING PICTURES ALONG WITH YOUR WORDS IS THE BEST WAY TO SHARE IDEAS AND GAIN SHARED UNDERSTANDING.
…AND TO MAKE SURE THAT THE IDEA STICKS IN PEOPLES MIND.
THE VISUAL ELEVATOR PITCH
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APPENDIX
Indholdsslide: Almindelig indholdsside med punktopstilling
HOW TO GET BETTER…
START DRAWING IN YOUR PRACTICE OR WORK TODAY
…AND
> PLAY GOOD OLD FASHIONED PICTIONARY BOARDGAME
> PLAY DRAW SOMETHING (APP ANDROID AND IOS)
THE VISUAL ELEVATOR PITCH
To spaltet slide: Brug kun denne slide til sammenligninger eller for at sidestille information.
WWW.TRUTHFACTS.COM ARE A BRILLIANT AT VISUALISING THEIR FINDINGS IN ONE SIMPLE PICTURE TO GAIN SHARED UNDERSTANDING.
THE VISUAL ELEVATOR PITCH
Emneslide: Blank slide kun med emne
GOOD TO CHECK OUT…
THE VISUAL ELEVATOR PITCH
http://www.slideshare.net/
intelleto/seesortsketch-pen-
paper-tools-to-get-from-
research-to-design-ia-
summit-2010-version
http://
www.businessweek.com
/stories/2008-02-20/
doodling-for-
profitsbusinessweek-
business-news-stock-
market-and-financial-
advice
http://www.ted.com/talks/
sunni_brown.html
http://sunnibrown.com/ http://
www.napkinacademy.com/
http://
www.smashingmagazine.com/
2012/08/03/i-draw-pictures-all-
day/
http://www.businessweek.com/
stories/2008-02-20/doodling-for-
profitsbusinessweek-business-
news-stock-market-and-financial-
advice
Kapitel: Benyttes som kapitel intro
A FRAMEWORK FOR MAKING USEFULL DRAWINGS
THE VISUAL ELEVATOR PITCH
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WHO/WHAT
HOW MUCH
WHERE
WHEN
HOW
WHY
PORTRAIT
GRAPH
MAP
TIMELINE
FLOW
MULTIVARIATE PLOT
*FRAMEWORK BY DAN ROAM
GOOD DRAWINGS TELL US SOMETHING. CHOOSE ONE OR MORE TO BEST VISUALISE YOUR IDEA.
Emneslide: Blank slide kun med emne
WHO/WHAT
THE VISUAL ELEVATOR PITCH
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HOW MUCH
THE VISUAL ELEVATOR PITCH
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WHERE
THE VISUAL ELEVATOR PITCH
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WHEN
THE VISUAL ELEVATOR PITCH
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HOW
THE VISUAL ELEVATOR PITCH
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WHY
THE VISUAL ELEVATOR PITCH
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WHY DO THESE DRAWINGS WORK? WHAT FRAMEWORKS ARE USED?
THE VISUAL ELEVATOR PITCH
WHO/ WHAT
HOW MUCH
WHO/ WHAT
HOW
WHERE