Embed Size (px)
Citation preview
THE WAY WE BUILD OUR PRODUCT
Kamil Zięba Designer/Head of Product at UXPin
UXPin Design Platform
Most of the time I have no f***** idea what I’m doing
Great Team Gdynia & Mountain View
Not a success Media Coverage
Not a success Fundraising
“Kudos for creating a design tool that has a great user experience even a UX designer can love it. Now that is hard to do, and you guys have done it!”
— Larry Sawyer, Senior UX Designer, PayPal
Success Happy Customers
Success Revenue
Focus on the Customers
Focus on the Customers You are not your customer.
Your friends and family are not your customers as well.
Customer Development
Customer Support
“ZOOM OH GOD WHY THE FUCK CAN'T YOU ZOOM I CANNOT FOR THE LIFE OF ME UNDERSTAND HOW A PIECE OF SOFTWARE BUILT FOR LAYING OUT DESIGN ELEMENTS DOESN'T HAVE THE ABILITY TO ZOOM”
UserVoice
Surveys
Focus on what really matters Do only couple things at the time, and do them good great
Focus on what really matters Say “no” a lot.
Focus on what really matters Prioritize
HIGH EFFORT
LOW EFFORT
LOW IMACT HIGH IMACT
DON’T
YES!
MAYBE
MAYBE
You can’t improve something you don’t measure
Business Metrics available to everyone
Business Metrics available to everyone
Business Metrics available to everyone
Product
Features Usage Cohorts Funnels Usability Studies
Collaboration is the key.
Plan together
Don’t assume you have the best ideas
Talk with people
