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THE WHITESPACE OF EXPERIENCE DESIGN IS KNOWING WHEN TO STOP. DESIGNING. @ANDREWCROW

The Whitespace of Experience

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As designers, we strive to provide the ideal experience for a product or brand. Often, this means identifying and affecting all the touch points of interaction. But, do we try too hard? Should we, like good graphic designers, be aware of the whitespace and design for intentional freedom in the experience? Andrew will discuss strategy and execution opportunities for whitespace in experiences.(This needs notes or further explanation. I'll write a post with the details. For now, enjoy the vague slides.)

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Page 1: The Whitespace of Experience

THE WHITESPACE OF EXPERIENCEDESIGN IS KNOWING WHEN TO STOP. DESIGNING.

@ANDREWCROW

Page 2: The Whitespace of Experience

MY HAPPINESSIS COMPLETELY PLANNED TO THE UTMOST DETAIL

Page 3: The Whitespace of Experience

DESIGNSTRATEGY

BRAND

DESIGNERS. DESIGN LEADERS. DESIGN MANAGERS. BRAND MANAGERS. STRATEGISTS. PRODUCT DEVELOPERS.

Page 4: The Whitespace of Experience

TOUCHPOINTS

Page 5: The Whitespace of Experience

MY FOCUSIS COMPLETELY PLANNED TO THE UTMOST DETAIL

Page 6: The Whitespace of Experience
Page 7: The Whitespace of Experience

GOOD EXPERIENCES ARE DESIGNED FOR THE IDEAL.

Page 8: The Whitespace of Experience

GREAT EXPERIENCES ALLOW FOR THE UNEXPECTED.

Page 9: The Whitespace of Experience

WHITE PROVIDE OPPORTUNITY FOR PEOPLE TO MAKE YOUR EXPERIENCE THEIR OWN.SPACE

Page 10: The Whitespace of Experience

@ANDREWCROW

Page 11: The Whitespace of Experience

PHOTO CREDITS

Erika (iwinatcookie)http://www.flickr.com/photos/iwinatcookie/5455581222/

J-Nohttp://www.flickr.com/photos/j-no/1760601125/

sparkleicehttp://www.flickr.com/photos/sparkleice/2572625975/

Juan Pablo Varelahttp://www.flickr.com/photos/barvarela/360254451/