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Marketable UX: Ease + Simplicity November 2012
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HOW DO I DESIGN FOR MOBILE?
HOW DO I ENGAGE MY USERS?
HOW DO I CREATE SOMETHING MARKETABLE?
@ReenaMerchant
WE WANT TO KNOW THE HOW
BUT MOBILE ISN’T JUST ANOTHER INTERFACE
IT’S THE MOST
SIGNIFICANT EVOLUTION IN USER INTERACTIONS SINCE THE MOUSE
@ReenaMerchant
6 BILLION MOBILE DESIGN ISN’T A NICHE
THERE ARE OVER
MOBILE USERS WORLDWIDE
Mobile devices outnumber desktops and laptops 3 to 1.
@ReenaMerchant
‘’ ‘’ BEFORE DIVING INTO THE “HOW”, WE MUST FIRST CONSIDER THE “WHY”. IN ORDER TO ORGANIZE YOUR SCREENS, CHOOSE YOUR
FEATURES, OR EVEN CHOOSE YOUR COLOR SCHEME, YOU FIRST HAVE TO KNOW WHAT YOU’RE UP AGAINST BY UNDERSTANDING THE HABITS THAT PEOPLE BRING TO THE MOBILE ENVIRONMENT.
@ReenaMerchant
JOSH CLARK, TAPWORTHY
WHAT DEVICES ARE YOU DESIGNING FOR?
HOW WILL THESE DEVICES INTERACT?
WILL YOUR EXPERIENCE COMPLEMENT ANOTHER?
@ReenaMerchant
THE ECOSYSTEM
EMPATHIZE UNDERSTAND USER BEHAVIOURS
EMPATHIZE MORE TALK TO USERS
ZOOM OUT WHAT’S YOUR ECOSYSTEM
CONTEXT IS KING. @ReenaMerchant
DON’T FORGET!