EDI THESIS PROPOSAL

Mengyuan Tu

1

Initial Research

“It is not far away from downtown Evanston but people still don’t want to go to this area to explore and shop.”

2

Some small local shops have low awareness because they are newly open or are not located well.

Problem Statement

3

How might we help stores, especially boutique shops and restaurants that have lower awareness to acquire customers ?

Thesis Goal

4

Current

Yelp App Lumia City lens ShopKick The amazing Race

5

Stakeholders

People who like shopping and outdoor

activities

Boutique or restaurants owners and salespeople

.

Local business

associations

In-depth interviews In-depth interviews In-depth interviews Focus group Intercept interviews

6

Timeline

1                2                3                4                5                6                7                8                9                10  

Design research, 3 stores and 2

individual people and one focus

group

Synthesis and idea

generation

Storyboards and first round of

evaluation

Reframe and make

look like prototypes

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