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THINKING OUTS DE THE GLASS ALEX KRATENA

Thinking Outside the Glass

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Thinking Outside the Glass Tales of the Cocktail, 2014

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Page 1: Thinking Outside the Glass

THINKING OUTS DE THE GLASS

ALEX KRATENA

Page 2: Thinking Outside the Glass

DESIGN IS A

FUNNY WORD

Page 3: Thinking Outside the Glass

CAN WE FIX THIS?

NO IT’S FUCKED!

Page 4: Thinking Outside the Glass

LEXICON

GRAMMAR

LANGUAGE

MORE DELICATE

LESS DELICATE

Page 5: Thinking Outside the Glass

USE OF TOP QUALITY INGREDIENTS,

PRODUCTS, TOOLS AND TECHNIQUES IS CONSIDERED GRANTED

ALL INGREDIENTS HAVE SAME CULINARY

VALUE REGARDLESS OF THEIR PRICE

NEW WAYS OF SERVING COCKTAILS ARE PROMOTED

Page 6: Thinking Outside the Glass

TECHNOLOGY IS SUPPORT TO DEVELOPING NEW DRINKS

TASTE IS NOT THE ONLY SENSE TO BE STIMULATED, THE MORE SENSES YOU STIMULATE, THE MORE GUEST WILL

REMEMBER

LOOK AT THINGS WITH CHILDREN EYES

PUSH IS FUEL OF CREATIVITY

Page 7: Thinking Outside the Glass
Page 8: Thinking Outside the Glass

RESEARCH

UNCONCIOUS

IDEA AWARENESS

INGREDIENTS NATURE ART HISTORY SCIENCE DESIGN LITERATURE LANGUAGE PRODUCT PLACES STYLE EXPERIENCES PEOPLE

INSPIRATION INTERPRETATION

Page 9: Thinking Outside the Glass

PURPOSE INTENSITY AROMA TEXTURE MOUTHFEEL TEMPERATURE DILUTION FEEL STYLE SERVICE WARE PEOPLE

PROTOTYPE

TASTING REVISION TESTING FEEDBACK SERVICE COST CALCULATION SUPPLIERS LOGISTICS

EXECUTION LISTED COCKTAIL

EVOLUTION

Page 10: Thinking Outside the Glass

WHO INVENTED THE WHISKY SMASH?

IT IS NOT IMPORTANT TO BE THE FIRST, IT IS IMPORTANT TO CONCEPTUALISE

 

EXISTING CONCEPT NEW DRINK ADDITION

||| 1862 ||||||||||||||| 1987 ||||||||||||||||| 2008 |||

Page 11: Thinking Outside the Glass

DEFINE LOOK & FEEL

LESS IS MORE

TIMELESS

UNDERSTANDABLE

DOABLE & VIABLE

Page 12: Thinking Outside the Glass
Page 13: Thinking Outside the Glass
Page 14: Thinking Outside the Glass
Page 15: Thinking Outside the Glass
Page 16: Thinking Outside the Glass

INNOVATIVE

PRACTICAL

CLEAN

FLAWLESS

OPERATIONAL

Page 17: Thinking Outside the Glass
Page 18: Thinking Outside the Glass
Page 19: Thinking Outside the Glass
Page 20: Thinking Outside the Glass
Page 21: Thinking Outside the Glass

FLUENCY

ORIGINALITY

FLEXIBILITY

ELABORATION

Page 22: Thinking Outside the Glass
Page 23: Thinking Outside the Glass

‘’IF YOU ALWAYS DO WHAT YOU ALWAYS DID, YOU ALWAYS GET, WHAT

YOU ALWAYS GOT !‘’

Page 24: Thinking Outside the Glass

THANK YOU VERY MUCH FOR YOUR ATTENTION !!!

[email protected]


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