We aim to encourage ecodesign and sustainableproduction and consumption in Wales.

Environment Strategy for Wales 2026, Welsh Assembly Government, 2006

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Ecodesign Centre walesestablished in September 2006 funded by Welsh Assembly Government

our role build capacity and capabilities in industry, public sector organisations and higher education so that effective ecodesign can happen in Wales

facilitate open sharing of knowledge and experience

what is ecodesign?

what is ecodesign?ISO/TR 14062:2002

checklists

guidelines / handbooks

LCA, SLCA, LCI

concept demonstrators

ethnographymatrices

design for disassembly

Remanufacturing

Eco-labels

IPP / Producer Responsibility / WEEE / RoHS (Chinese RoHS) /

EuP / IPPC / REACH / Packaging Regs....

Life cycle accounting and costing

ECMA 341

Ecomapping Eco-Indicator 99

sustainable design

design for recycling

design for environment

LiDS strategy wheel

ecodesign is just good design

80%of environmentalimpactsof a product or service can be locked-in at the design stage

why ecodesign?

designers interactbetween industry and consumers

industry

consumers

design

designers can influencehow people consume products

industry

consumers

design

why isn’t every company doing ecodesign?managerial, process and system barriers e.g.

• lack of managerial and operational resources• lack of awareness, training, and motivation of employees• failure of managers to harness the strategic considerations• competing policy rationales (e.g. environment and innovation)• actors “can’t or won’t act” - i.e. uncertainty / poor appropriability

what government needs to do

• identify of focus areas for intervention – from an innovation systems perspective

• create of platforms for the open sharing of knowledge and experiences• build capacity in existing business support infrastructure• embed ecodesign and sustainability in higher/further, professional

training, etc• build capacity in the indigenous design sector• establishing a culture of policy learning• facilitate horizontalisation throughout out policy domains

what business and design needs to do

• rethink your drivers– internal/external

• assess your impacts– benchmark, LCA, carbon footprint, anything!!

• design them out (or reduce)• communicate

– brand, marketing, eco-labels, EPD, reports, safety data sheets

thank you