Top Baby strollers

I N F A N T S T R O L L E R S

IUM 2012 Lina Bustillo

Styles, experiences and Identities Main Players

Key points when buying a Stroller Users perceive on the offer on the market

Product functions and features.


c o n c e p t s a n d l i f e s t y l e s

Functionality

Impractical

Classic Modern

Sporty

Multifunctional

Fashionable

Technological VALUE

Traditional

Roller Buggy – the baby stroller/scooter hybrid for kids on the fast track

s p o r t y s t r o l l e r s

Taga 2 in 1 Stroller and Bike

L i f e S t y l e O p t i o n s

The Chariot Stroller

Roberto Cavalli And Aprica Baby Safari Collection Strollers. Fendi Stroller

A whole stroller made for Porsche cars. Designed by the talented Dawid Dawod, this stroller is called The Porsche Design P’4911.

f a s h i o n s t r o l l e r s L i f e S t y l e O p t i o n s

c o n v e r t i b l e s t r o l l e r s

Stroll with ease with your two little ones. Your older one can use the jump seat or standing platform for strolling fun, while your younger can recline back & enjoy the ride. The stroller also features a one-hand fold and extra-large storage basket.

Positive things that are healthy, inspiring and fun. We love to contribute to that by creating happy and meaningful experiences for babies and parents.

L i f e S t y l e O p t i o n s

Mima's Kobi is an award-winning stroller that converts easily from a carrycot to a toddler seat and can accommodate two children

Worrell, Inc Designer Dan Clements created a product that helps proud parents safely and stylishly take their little ones out into the world.

i n n o v a t i v e s t r o l l e r s

t e c h s t r o l l e r s

Simple. Functional. Beautiful. Solar Stroller Z4ifd 48

M A I N P L A Y E R S

THE STOKKE XPLORY is a state-of-the-art futuristic baby stroller designed to help bonding between baby and parent.

The Orbit Baby Stroller G2 has a revolutionary design with 3D rotation which allows you to rotate and recline the seat in one fluid motion. The compact foldable design allows the stroller to fit in small trunk spaces.

Bugaboo Donkey can be converted from a full-sized mono to a full-sized duo stroller and back again. With flexible and multiple storage space, the Bugaboo Donkey is suitable for a first child, second child, both or twins

1

2

3

The Origami is the world’s first power-folding stroller: at the touch of a button, it folds itself. It’s also the world’s first cell phone-charging, mileage-counting, LCD-sporting stroller, with generators in the rear wheels that charge the stroller as you walk.

4

K e y P o i n t s

ma s s t r a n s i t o r s ubu rban c raw l ?

If you're a city dweller who relies on subways, buses, and cabs, you'll need a lightweight but sturdy stroller that folds quickly and is compact

A stroller with large, air-filled tires, such as an all-terrain or jogging stroller, may be easier to push if you'll be going for long walks your car is big enough to accommodate it, and you can lift it.

Wh a t a b o u t t h e e x t r a s ? C h i l d ' s a g e W a r r a n t i e s a n d r e t u r n p o l i c i e s T e s t " d r i v i n g " W e i g h t F u n c t i o n s

Ce r t i f i c a t i o n

The certification program administered by the juvenile products manufacturers association (JPMA), and that the product meets the minimum requirements of ASTM international, (formerly the american society for testing and materials).

U s e r s P e r c e p t i o n a n d P r o d u c t d e s c r i p t i o n

•  I love the height factor. My child is up nice and high to communicate

•  l ight weight, easy to carry i t everywhere.

•  It's easy to manoeuvre in crowds. •  very easy to disassemble / fold up for

car transport. •  The functionality of this pram is

amazing - you can face the baby towards you while he/she is still bonding with you and turn it around when they are little older.

Length: 75 - 102 cm.�Depending on if you are using

Carry Cot/Seat, and the height of the handle.

Height: 89 - 123 cm�Depending on how you adjust the

height of the Carry Cot/Seat.

Stokke Xplory

VALUE


Weight rating: for use from birth to 40 lbs (18 kg)

Stroller Seat G2 dimensions: interior height: 21 in; interior

width: 13.5 in

Orbit Baby Stroller G2

•  The adjustable seat, which both tilts from an upright to a fully reclining position, and swivels so your child can ride facing forward, facing sideways or facing you.

•  The fabric covering is soft and cozy especially when paired with the footmuff, an accessory also available from Orbit Baby.

•  We also love the fully extended canopy cover. It nearly covers the whole seat, making it perfect for naps.

•  Extremely maneuverable. •  The frame is also solid, yet adaptable,

especially the ergonomic handles which adjust easily to different heights. It also has no-pump tires so the wheels never deflate.

VALUE


10' Swivel wheels and 12" rear wheels, air filled 5res

Folded: 34.3" x 23.6" x 15.7" Width Mono: 23.6"

Weight Mono: 28.6 lbs.

Bugaboo Donkey

•  The "Single" or "Duo" setup has two seats, the detachable bag, and one bassinet insert.

•  Switch between these modes almost instantly.

•  stroll on snow or sand very often, you know how difficult that can be with a stroller.

•  The sun canopy extends down to the nap bar, providing great coverage at any angle.

•  O p t i o n a l a c c e s s o r i e s i n c l u d e cupholders, car seat adapters (the Donkey can hold two infant car seats in Twin Mode), gear organizer, foot board for older toddlers to ride, and foot muffs or seat liners for extra warmth or comfort.

VALUE


•  It folds and unfolds by itself •  The stroller has a display screen

which shows the distance you’ve traveled, your speed, current weather conditions, and it even has a sun displayed for day time and a moon for night with the display light turned on!

•  Parents only need to use one hand to turn the dial and push and the stroller is ready to store away.

•  It’s eco-friendly – the system charges automatically while you walk!

•  There is a child safety sensor so the stroller will never fold while your little one is still in it.

Price: $850.00 Stroller Type: Lifestyle Stroller Weight: 29 lbs

Age & Weight limit: 40lbs Dimensions: (open) 32″ L x 28″ W and (closed) 38″L

x21″W x14″H

4MOMS ORIGAMI

VALUE

Personality

Culture Values

Consumer Mentalization

Physical Facet Relationship Reflected Consumer

Modern Mom Easy going Friendly

Trust Bonding

Communicative

Ergonomic Adaptability

Safety Easy to Manoeuvre

Fast life Multitasking Easy motherhood

Practical Elegant Eco Auto

I D E N T I T Y

Modern Tech Savvy

Self sufficient

hFp://www.youtube.com/watch?v=ERQHRo0fHGE

C O N C L U S I O N

Life style: Slow - Fast life Priorities: Adaptability - Capacity Functions: Independent - Multi

Values: Status Symbol?


T h a n k y o u Q U E S T I O N S ?

sources http://www.bugaboo.com/349 http://www.4moms.com/origami http://www.orbitbaby.com/en/products/stroller-g2/ http://www.orbitbaby.com/en/products/stroller-g2/