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Is Design Too Important To Leave To Designers?October 8, 2015

Daniel Stillman

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no.

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maybe?

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ok…it’s complicated.

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also: is business too important to leave to business people?

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probably.

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so we’ve still got some work to do...

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hi, I’m daniel.

Things I’ve made:

Gothamsmith.comTheDesignGym.com

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hi, I’m daniel.

Things I’ve made:

Gothamsmith.comTheDesignGym.com

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Origami...

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Origami...

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Let’s make some paper airplane instructions…

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What did you make?

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How did you choose What to make?

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How did you communicate your design?

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Who is it for?

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The What The How

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What How Wall What?

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“What” is What design is good at.

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“Who”, “How” and “Why”belong to everyone.

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The Sausage Problem

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What How Wall What?

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What How Wall What?

Why?

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What How Wall What?

Why?

DESIGN IS HAPPENING

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Sausage solutions:Shared Language Iterative DialogueShared meaning of “Good”

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Non-designers are embracing design

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The Voices:

The Voice of ExperienceThe Voice of IntentThe Voice of Design

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VOI

VODVOE

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VOE

VODVOI

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VOD

VOEVOI

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VOI

VODVOE

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VOI

VOD

VOE

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VOI

VOD

VOE

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A solution: Total Responsibility

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“how and what we make…is in fact a question of ethics. We have an unlimited responsibility for the Total...

One part of this responsibility is the quality of the products and how many years the product will maintain it’s durability….

To make a high quality product is a way to pay respect and responsibility to the customer and the user of the product.

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DESIGN IS TOTAL

What How Wall WhatWhy Who

RESPONSIBILITY IS TOTAL

DESIGN IS TOTAL

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The Material Question

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Richard Buchanan postulated Four Orders of Design

(not a hierarchy, just a taxonomy)

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1. POSTERS

Symbolic and visual

2. TOASTERS

Material and direct

3. INTERACTIONS

4D Products and services

4. ECOSYSTEMS

Systems of products, services and organizations

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Design Thinking VS. Design Doing

http://bit.ly/D4DAIGA

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www.kellyschalow.com/d4d

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“What also came out of [the Design for Delight journey] was a realization of the craft of design itself, not just about design thinking that’s for everyone, but the craft of design doing, which is for a select few called designers, and all of a sudden, the understanding of that skill set and how necessary that was going to be for the success of our company was realized.”

http://bit.ly/D4DAIGA

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Tools change the game

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As materials change, relevant skills change

Design happens along a continuum

Design is a shared voice

Total Responsibility for the Total

VOI

VODVOE

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Four Models for the Future of co-Design:

Designer as MidwifeDesigner as FacilitatorDesigner as OptimistDesigner as Realist

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Towards a 5th order of DesignDesign as Iterative, Co-creative, Evolutionary Transformation

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Thanks!