1. 1. TV / TVMATE | /UX | 2013.06.10 _
2. 2. Contents TV TV MATE 001. Overview 002. Research 003. Proposal 1-1. 1-2. & 2-1. Focus Group Interview 2-2. Analysis & Implication 3-1. 3-2. 3-3. 3-4. 3-5. 3-6.
3. 3. 001. Overview
4. 4.
5. 5. 1 + 1 = 2 + alpha! TV + ?
6. 6. " TV " , TV , TV TV - Nielsen , 4.5 TV TV , PC Twitter, Facebook SNS TV , TV " TV " - TV TV , " TV " TV [2012.03 / TV ", ]
7. 7. " TV " , December, 2012 | WATCHING TV DONT FORGET YOUR SMARTPHONE, TABLET
8. 8. " TV " , 2012 10, TVNEXT CBS (CBS Interactive; CBSi) (Rob Gelick) TVNEXT TV TV TV (Chaos) . TV TV TV TV , TV , [2013.01 ICT Insight / TV : TV 2nd ]
9. 9. " TV " , 2012, 07, Lean Back Lean Forward N , TV N TV
10. 10. " TV " , The New Multi-screen World : Understanding Cross-platform Consumer Behavior by Google. U.S. 2012 8 SEAMLESS OSMU(ONE SOURCE MULTI USE) ASMD (ADAPTIVE SOURECE MULTI DEVICE)
11. 11. " TV " , The New Multi-screen World : Understanding Cross-platform Consumer Behavior by Google. U.S. 2012 8
12. 12. " TV " , The New Multi-screen World : Understanding Cross-platform Consumer Behavior by Google. U.S. 2012 8 0% 15% 30% 45% 60% SNS 60% 44% 42% 25% 23% 15% 9%
13. 13. TV / Yap.Tv guide Facebook Twitter AT&T/ U-VerseFanhattan AXS TV Fights
14. 14. TV / Yap.Tv guide Facebook Twitter AT&T/ U-VerseFanhattan AXS TV Fights
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20. 20. - K (CJ E&M)
21. 21. - The SOTY & TV Gift (SBS Contents Hub)
22. 22. 002. Research
23. 23. Focus Group Interview , 20 TV TV , ,
24. 24. Focus Group Interview 24 23 23 / / / / (B1A4) SNS
25. 25. Focus Group Interview Question - TV - TV , - TV , - TV - TV [25 ] TV , , . TV . , ... [24 ] TV , . . . [24 ] PC . . . .
26. 26. Focus Group Interview . . TV . , . , . !(//..) , . TV . . . . .
27. 27. Focus Group Interview : , ! . : ! ! : Provider ! () , ! !( , )
28. 28. 003. Proposal
29. 29. / / /
30. 30. : TV , 20 : Contents Provider /
31. 31. TV MATE ABN TV MATE TV MATE Hot Channel Now Table &Category DJ 20:00 -22:00 Recommend Contents OnAir AD Plus : : ADmate : Giftmate
32. 32. TV MATE ABN DJ 20:00 -22:00 OnAir 20 Mate 14%. Check - IN ... TALK & SNS! SNS PLUS MATE CONTENTS PROVIDER // +
33. 33. TV MATE ABN DJ 20:00 -22:00 ? ! 03:00! AD ! TV MATE (30) . ! ! Plus
34. 34. . , . TV MATE . TV MATE , . , TV AD Mate .
35. 35. : - AD Mate TV / , : - Gift Mate PPL : Plus Page Plus Page : TVMate Plus Longtail ,
36. 36. : TVMatePlusMate K-Pop Star , ! TVMatePlusMate !
37. 37. : TVMatePlusMate K-Pop Star , ! TVMatePlusMate ! TVMatePlusMate Galaxy S4 ! TVMatePlusMate !
38. 38. ! TVMATE Thank You!