Understanding the Influence of the Co-Design Process on Well-Being - Vink, Wetter-Edman, Edvardsson, Tronvoll

Understanding the Influence of the Co-Design Process on Well-Being 1

Understanding the Influence of the Co-Design Process on Well-Being

Josina Vink, Katarina Wetter-Edman, Bård Tronvoll, & Bo Edvardsson

ServDes 2016


Aim of the Paper

Co-Design Well-Being


Aim of the Paper

Co-Design Well-Being

Contribute to co-design research


Rationale

Increase the value created through co-design

Enhance well-being

Legitimize the role of co-design in services

Enable transformation in service systems


Approach

Co-DesignTransformative

Service Research

Service-dominant logic


Co-Design

a process of joint inquiry and imagination where diverse actors share and combine their knowledge (Steen, Manschot & De Koning, 2011; Steen, 2013)


Grounding Co-Design in SDL

Service-dominant logicconceptual framework for thinking about service, focused on value co-creation and resource integration

(Vargo & Lusch, 2004; 2008)



Service-dominant logicconceptual framework for thinking about service, focused on value co-creation and resource integration

(Vargo & Lusch, 2004; 2008)

Co-Designa practical approach to collaboratively create value

(Weter-Edman et al., 2014)

aligned & complementary



value is created in-use and in-context, including the social context

(Edvardsson, Tronvoll & Gruber, 2011; Vargo & Lusch, 2004; 2008)







value is also created in designing, when the process is participatory


Co-Design






value is also created in designing, when the process is participatory


Co-Design

Co-design is part of the value creation process.


Re-Positing Co-Design

Service-dominant logicservice is a process of applying skills and knowledge for the benefit of another actor

(Vargo & Lusch, 2008)





Co-Designco-design is a process of joint inquiry and imagination where diverse actors share and combine their knowledge

(Steen, Manschot & De Koning, 2011; Steen, 2013)





Co-Designco-design is a process of joint inquiry and imagination where diverse actors share and combine their knowledge

(Steen, Manschot & De Koning, 2011; Steen, 2013)

Co-design is a form of service.


Co-Design as Service

Design

Design of Servicesbased on goods-dominant logic

Service

end user

adds value

delivers value


Co-Design as Service

Design

Design of Servicesbased on goods-dominant logic

Service

adds value

delivers value

end user

Design as Servicebased on service-dominant logic

value in use

value in designing

value in context

Service

actor

actor actor

actorresource integration

total co-creation of value


Aligning Co-Design & TSR

Transformative service research is service research with the goal of creating improvements in the well-being of individuals and collectives. (Anderson et al., 2011)




service fundamentally affects well-being

well-being is not possible without service

(Ostrom et al., 2010)




service fundamentally affects well-being

well-being is not possible without service

(Ostrom et al., 2010)

If co-design is a form of service Then TSR is applicable



Co-design has transformative aims, but there are concerns about its readiness. (Sangiorgi, 2010)



Co-design has transformative aims, but there are concerns about its readiness. (Sangiorgi, 2010)

Perhaps TSR can help



Co-DesignTransformative

Service Research

Transformativeaims

Service

aligned & applicable


Well-Being

TSR proponents call for more attention on how service enhances or harms consumer well-being(Rosenbaum et al., 2011)


Dimension of Well-Being from TSR

(Anderson et al., 2011; Blocker & Barrios, 2015)

Micro to macro-levels of well-being

Positive and negative outcomes

Impacts on diverse actors and entities

Intended and unintended impacts

Eudaimonic well-being and hedonic well-being

Transformation by changing institutional arrangements


Comparing to Co-Design ResearchDimensions of Well-being

Description in TSR Related Discussion in Co-Design Research

Levels Micro to macro levels of well-being Focused on outcomes at the micro- & meso-levels (e.g. individuals and organizations)

Entities Impacts on diverse actors and entities inclu-ding individuals, families, consumer entities, service entities, communities, etc.

Focused on benefits for a small number of entities, mainly consumer and service entities

Types Eudaimonic well-being (human flourishing and the realization of potential) and hedonic well-being (happiness)

Does not distinguish between types of well-being, mainly highlights empowerment benefits

Outcomes Positive outcomes (uplifting value creation) and negative outcomes (destruction of value)

Describes some positive outcomes related to well-being, but ignores real and potential negative outcomes

Intentions Intended and untended impacts on well-being Issue of intention is not explicitly discussion, seemingly focuses on intended impacts

Transformation Actors using their agency to change institutio-nal arrangements

Conversation of transformative potential of co-design has been started, but lacks a systematic evaluation


How TSR Expands the Discussion• Enhancingunderstandingofhowco-designinfluenceswell-beingatmultiple-levels

• Consideringhowco-designimpactsabroaderrangeofactorswithinservicesystems

• Deepeningexplorationofhowco-designcontributestodifferenttypesofwell-being

• Monitoringnegativeoutcomesrelatedtowell-being

• Understandingdifferencesbetweenintendedimpactsandrealizedimpacts

• Evaluatingtheabilityofco-designchangeinstitutionalarrangements


Contributions• Linksco-designtowell-beingusingSDLtoreinforcetherelevanceofTSR

• Createsholisticunderstandingoftheinfluenceofco-designonwell-being

• Informsevaluationcalledforinco-designliterature

Helps designers optimize the total value created through co-design & service.


Future Research

Use dimensions as an interpretive framework for case studies

Investigate role of co-design in institutional change re: well-being

Analyze role of co-design in service innovation for well-being

Address specific deficits in transformative capacities

Explore contribution of co-design to SDL & TSR


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