Brand-building & Innovative solutions.

User research at Hilti Hungary.

How can we improve the added value communication at Hilti? How could be Hilti more available for potential customers?

Focus on medium size companies

1. define challenge

user research

1 month

2. familiarize with the sector and competitors

3. know more about the company

plan the research

4. map stakeholders

5. experience the service

6. conduct researchvisit construction areas

whole days with Hilti agentscustomers

potential customers

extreme users

shadowing

interviews

first hand experience

collaboration and co-creation

a day in the life…

7. build personasunderstand

empathize

8. workshopco-create with stakeholders

9. define key insights

external challenges

internal challenges

synthesize information