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These slides were presented to the Publicity officers of De La Salle University Business Management Society.The presentation aims to teach the basics of Photoshop and the proper use of typography and color in designing publicity materials.
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Presented byGialogo, Ermilo John, Jr. D.BSCS-IST, De La Salle University
04/12/23 1Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Photoshop Basics
04/12/23 2Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
04/12/23 3Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
The Menu Bar
04/12/23 4Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
The Options Bar
04/12/23 5Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
The Toolbar
04/12/23 6Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Selection Tools Marquee Tool
Move ToolText ToolBrush Tool (if necessary)Shape Tool (if necessary)
04/12/23 7Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
About Typography
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 8
Typography Typography is the study and process of
typefaces; how to select, size, arrange, and use them in general. ▪ www.proximasoftware.com/fontexpert/terms/t
.htm
Setting of type to design and print standards to make type more readable, attractive or outstanding.▪ www.twpg.com.au/Retail/glossary.htm
Getting Started > About Typography
04/12/23 9Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Typography “Even in 10,000 typefaces available, it
might still be impossible to find one that would produce the exact impression wanted in a particular document.”
Getting Started > About Typography
04/12/23 10Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 1: Before
Getting Started > About Typography
04/12/23 11Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 1: After
Getting Started > About Typography
04/12/23 12Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example #2▪ Before
Getting Started > About Typography
04/12/23 13Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example # 2▪ After
Getting Started > About Typography
04/12/23 14Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number
3: Before and After
Getting Started > About Typography
04/12/23 15Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 4: Before
Getting Started > About Typography
04/12/23 16Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 4: After
Getting Started > About Typography
04/12/23 17Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 5: Before
Getting Started > About Typography
04/12/23 18Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 5: After
Getting Started > About Typography
04/12/23 19Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example
number 6: Before
Getting Started > About Typography
04/12/23 20Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example
number 6: After
Getting Started > About Typography
04/12/23 21Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters There are
specific types for everything!
Getting Started > About Typography
04/12/23 22Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Colors
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 23
Colors One of the designer's
best tools Look and Feel Branding Highlight or group content
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 24
Colors
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 25
Colors Red to yellow, including orange,
pink, brown, and burgundy Associated with the sun and fire
Represents both heat and motion
When placed near a cool color, a warm color will tend to pop out, dominate
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 26
Green to blue, can include violet ▪ Cooler violet is closer to blue
Cool colors can calm people down and reduce tension
In a design, cool colors tend to recede▪ Great for backgrounds and larger elements
on a page, ▪ Wont overpower your content
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 27
Monochromatic Scheme One color, different hues
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 28
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 29
Monochromatic Color Scheme - http://haveamint.com/
Analogous Colors Adjacent colors in the color wheel
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 30
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 31
Analogous Color Scheme - http://regines.net.au/
Complementary Colors Colors located opposite to each other in
the color wheel
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 32
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 33
Complementary Color Scheme http://www.ufl.edu/
Complementary Colors Watch out for simultaneous contrast
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 34
Colors in Nature
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 35
Colors in Nature
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 36
Color Scheme 2 http://colorschemedesigner.com/
04/12/23 37Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Things to remember
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 38
4 W’s Who▪ Sponsoring organization/target audience
What▪ Title of activity/What the activity is
Where▪ Venue
When▪ Date and time
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 39
E-mail size must be different from print size Email: ~600px width▪ Use Save for Web in Photoshop
Print: at least 150dpi
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 40
If it doesn’t sell, your stuff
is screwed
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 41
