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The University of Washington Wayne Gittinger Team Building features a simple, but impactful, graphics program that focuses on the fundamentals of baseball. The motto of the UW Athletics Program is “Go Purple. Be Gold.” Drawing from this, we created what designer Faith Berry calls a “back-to-basics” graphics program. “The idea is to take a classic approach to iconize the baseball program and focus on the fundamental things that make the club great,” she says. When people enter the lobby of the Team Building, they’re surrounded by golden, towering graphics that span two floors, immortalizing the program’s success. At eye level, life-sized images characterize the mechanics of the game, like the delivery of a pitch or a power swing. In a nod to the program’s history, the meeting room, where alumni and potential donors will view games, features a large image of an early 1900s pitching staff warming up before a game. A Legacy Panel overlays the image, highlighting memorable games, records set, and players who’ve made it to the big leagues. This interchangeable panel system can be easily updated to include future successes. In the locker room, inspirational quotes line the purple drop soffit in the ceiling, and a series of motivational statements look toward the goal at the end of the season: a trip to the College World Series. Lockers are also personalized for each player and include a portrait image and a shot of them in action on the field. These locker room graphics serve as a useful recruiting tool for the school. By highlighting the players, the team makes it clear that they treat them like professionals and they value each player’s contributions. The aspirational statements, which are integrated into the environment, reiterate to recruits that UW believes in the strength of its program and that it takes seriously the goal of getting to the College World Series. The new Husky Ballpark Team Building is just one aspect of the university’s plan to energize Husky Baseball. The graphics in the space will connect players, coaches, and recruits with the history of the program and help inspire them on their path to a championship future.
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