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Klemens Wengert's presentation to UX STRAT 2013
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IMPLEMENTING THE PILLARS OF COOL FORMARCH MADNESS LIVE
Klemens Wengert | Turner Broadcasting | [email protected] | @kwengert1
Sunday, September 15, 13
‣ Get to know the Cool Project‣ UX Strategy and Approach for MML‣ Lessons Learned
TAKE AWAY
Sunday, September 15, 13
WHAT MAKES IT COOL?
‣ Accomplishment‣ Connection‣ Identity‣ Sensation
Created by Karen Holtzblatt
Sunday, September 15, 13
THE TRIANGLE OF DESIGN
‣ Direct Into Action‣ The Hassle Factor‣ The Delta
Created by Karen Holtzblatt
Sunday, September 15, 13
STRATEGY‣ Business Goals
Brand Perception Monetization Engagement Reach
‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV
Sunday, September 15, 13
DISCOVERY‣ The Good‣ The Bad‣ The Ugly
Sunday, September 15, 13
DESIGN
Sunday, September 15, 13
DEVICES
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SCH
EDU
LE
Sunday, September 15, 13
NAV
IGAT
ION
Sunday, September 15, 13
BRAC
KET
Sunday, September 15, 13
GAM
ECEN
TER
Sunday, September 15, 13
GAM
ECEN
TER
Sunday, September 15, 13
GAM
ECEN
TER
Sunday, September 15, 13
GAM
ECEN
TER
Sunday, September 15, 13
GAM
ECEN
TER
Sunday, September 15, 13
HOW DID WE DO?‣ Accomplishment‣ Connection‣ Identity‣ Sensation
‣ Direct Into Action‣ Hassle Factor‣ Delta
Sunday, September 15, 13
Q+A& THANK YOU
Klemens Wengert | Turner Broadcasting | [email protected] | @kwengert1
Sunday, September 15, 13
