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Deloitte Digital 1
Sketching andvisual storytelling:
Tips & tricks
Sketching and visual storytelling:
Why is it important?
Design thinking &service design principles:
1. It’s user-centered2. It’s co-creative & multi-disciplinary3. It revolves around tangible touchpoints4. It is holistic (the ‘bigger picture’)5. It’s visual
Sketching plays animportant role in all of these principles
Design thinking &service design principles:
1. It’s user-centered2. It’s co-creative & multi-disciplinary3. It revolves around tangible touchpoints4. It is holistic (the ‘bigger picture’)5. It’s visual
Everything starts with a sketch…
A typical workshop…
Results in a concept…
…Which is then visualized and polished
…to a final infographic, poster or visual
It can be used to explain the key elements of a concept
It can be used to explain the key elements of a concept
Or to convey a new customer journey in the form of a story…
And can even be used to visualize the process of a workshop you’re about to give
Principles of effective
Sketching & visualstorytelling:
1. Keep it simple, but lively
2. Use metaphors and icons to make it memorable
3. Composition and framing are key
4. Layer your story and link it
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1. A few lines can say a lot
2. Use emphasizing lines to make it lively
3. Use facial expressions if emotions play a role
4. Straight, clean lines
Try it yourself for 5 min:Draw a happy scholar and a dancing teacher
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Now you! draw symbols/icons for:
1. Connectivity
2. Action
3. Human-product interaction
4. Ecosystem
5. Disruption
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• What’s the purpose of you drawing?
• Is it a chronological story, concept explanation, a storyboard?
• 3 sec, 30 sec, 3 min rule
• Close up vs long shots
• End personally!
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• Pay attention to framing your story and the way characters are positioned
• Left: use dividers to increase interaction and connection
• Right: form follows content – decide how much content you want to show before you draw the container
• Pay respect to perspective and the visual relation between shapes and bodies.
• Be careful where you ‘cut off’ your objects
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• Link nodes and show their interaction• Layering to create depth of field• Scale and use of metaphors• Symbols and icons
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Catchy, personal and engaging opening
Key facts, USPs or 3 most importantsaspects of your story
Process overview with end result
Benefits for the company
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Final assigment.We need a…
1. Favorite family member
2. Last purchased product
3. Favorite spot
4. Key emotion
Now:
Brainstorm (5 min), choose your format (customer journey, infographic, storyboard) and try to apply the 5 principles!
