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Validate Your Ideas Quickly with Google Design Sprint Borrys Hasian Google Expert in UX/UI Presented at Compfest seminar Sept 2016

Validate Your Ideas Quickly with Google Design Sprint

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Validate Your Ideas Quickly with Google Design Sprint

Borrys HasianGoogle Expert in UX/UI

Presented at Compfest seminarSept 2016

Before we start

Design a more fun swing in 2

minutes.

If the users were these NBA players, will your swing work for them?

Do you wanna get updates on the upcoming workshops/seminars

by Circle UX?

SUBSCRIBE TO THE NOTIFICATION

Why Design Thinking

What’s wrong with this situation?

How do you put hot water?

Left or right?

'Innovation Distinguishes Between A Leader And A Follower'

Steve Jobs

Loyal customers

Innovation is...

It’s not about fame or fortune, it’s about...

Easily and safely control and educate the use of gadget for kids, especially for accessing negative contents, such as porn, harassment, or horror.

“Difabel jobs seekers always face problems when they’re looking for information or accessible job opportunities for them”Rubby Emir, CEO.

The ultimate goal is to solve the user’s pain by creating an association so that

the user identifies the company’s product/service as the source of relief.

Adapted from Hooked: How to Build Habit-Forming Productsby Nir Eyal

Be a leader, not a follower.

Design Sprint

Source: http://www.gv.com/sprint/

Source: http://thesprintbook.com

Stage 1 & 2 Output

Stage 1 Understand

What are the user needs, business need and technology capacities?

Stage 1 Understand

10min: Business goals and success metrics.

10min: Technical capabilities and challenges

10min: Relevant user research/insights

Method: 360 Lightning talk. Example in 30min:

Stage 1 Understand

What other products and services can inspire you? Pick 2-3, and list down what you like and dislike.

Method: Competitive Overview.

Stage 2 Define

What is the key strategy and focus?

Stage 2 Define

Method: Customer Journey, step 1

A (simple 5-10 steps) customer journey map with a selected user type and moment and a focus challenge.

Stage 2 Define

Method: Customer Journey, step 2

On the journey map, use post-it, reframe problems as opportunities. Use HMW (How might we…), one idea per note.

Stage 2 Define

What 3 words (adjective) would you like for users to describe your product/feature?

List down all possible words, and discuss with the team.

Method: Design Principles

Stage 3 Output

Stage 3 Diverge

How might we explore as many ideas as possible?

Stage 3 Diverge

The best ideas didn’t come from group brainstorming. You’ll sketch alone.

You’ll sketch something like this

More like this

Work individually and come up with 8 ideas.

Method: 8 ideas in 8 minutes (crazy 8)

Stage 3 Diverge

Goal: An intuitive app that helps users to quit smoking.

8min. Method: 8 ideas in 8 minutes

Challenge: How might we make users smoke less frequent?

Quick Exercise

Stage 4 Output

Method: Sticky Decision in 5 steps.Stage 4 Decide

Method: Sticky Decision in 5 steps.

1. 1min. Tape the sketches to the wall like the Art Museum.

2. 2min. Heat map, zen voting, everyone gets another 3 dots to put on the sketches he/she likes.

3. 10min. Speed Critique: two min/sketch.4. 2min. Straw poll. Silently chooses a favorite idea using

large dot.5. 1min. Supervote: Give the Decider three large dots, and

we’ll prototype the chosen one by the Decider.

Stage 4 Decide

Assign everyone a Thinking Hat. Each hat represents a different point of view.

Method: Thinking hats

Turn the winning sketches into storyboard

Sketch process

Stage 5 Output

Stage 5 Prototype

Create something that makes your ideas ‘real enough to feel’, so you can test the ideas and get feedback from users.

Everyday tools (e.g Photoshop/Sketch) are optimized for quality, use tools that are rough, fast, and flexible (e.g Keynote or Powerpoints)

Pick the right tools

Demo using Keynote

Stage 6 Output

5 customer interviews are enough to reveal big patterns.

You can quickly fix the prototype and test it again.

3 sprints in a row

If you’re looking for fame or fortune, you might not get it. But if you’re working towards solving user’s pain or problems,it will lead you into something big.

Do you wanna get updates on the upcoming workshops/seminars

by Circle UX?

SUBSCRIBE TO THE NOTIFICATION

Thank you.

Stay in touch :)

Borrys Hasian

Circle UX - Design & Innovation Companywww.circleux.com

[email protected] @borryshasian

Credit● Thanks to Jake Knapp for his Monday Morning Slides. Most of the images

were ‘stolen’ from his slides.● The Design Sprint circles came from Google Developer’s Design Sprint site.● Thanks to the awesome Compfest organizer for inviting me!

End of slides.