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Visual thinking WorkshopInteraction South America, November 2015 Boon Yew Chew @boonych
Hola Olá Hello Apa khabar
Today, we want to…Learn basic visual skills
Learn to think using visuals
Work visually with other people
Solve complex problems visually
Discover new ways of working
Let’s agree to…
Keep an open mind Try new things
Communicate and think by drawing Share our output with others
fact There's no such thing as a
bad drawing
Part 1 Understanding the basics
Part 2 Complexity and organisation
Imagining (mind)
Seeing (eye)
Drawing (hand)
Part 1 — Visual thinking basics
Part 2 — Complexity and organisation
>>> ---
Visual thinking is about making sense of
things using visuals
Imagining (mind)
Seeing (eye)
Drawing (hand)
Experiences in Visual Thinking
(Robert H. McKim)
Three kinds of visual imagery
Doodle Express Sketch Illustrate
Observe Understand Reason Ideate Imagine
Experiment Test Improvise
Record Remember Organise Specify
Concept Model Map
Facilitate Communicate
SD orchestrates organisations to deliver better services
Services are often complex and multi-layered
Visual thinking helps with understanding complexity and scale
About service design
https://www.flickr.com/photos/rosenfeldmedia/8462221156
https://www.flickr.com/photos/rosenfeldmedia/8461138803
Drawing Basics
Fineliner or fine-tip pen
Shading marker
Chisel tip marker
Other common tools:
Ballpoint pen, Highlighter, Sharpie,
Whiteboard marker
Basic tools
Ultra-fine point sharpie, Muji gel ink 0.38 or 0.5
Edding 33
Tombow ABT
Muji gel ink 0.5
Tombow ABT brush pen
Edding 33 chisel tip
Why practice?Practice enables you to...
discover new things improve your accuracy develop good habits …be more creative have more fun!
point line arc angle spiral loop(open)
circle leaf triangle rectangle house cloud
(closed)
Dave Gray’s glyphs to build a visual vocabulary
http://www.davegrayinfo.com
Drawing objects
Examples
foundation shape
essential features
functional details
clarifying details
contextual details
Example: Drawing people
Legs and arms are slightly longer than body
The head is more than half the size of the body
Body Legs Arms &
hands
Head &
neck
Eyes &
nose
Example: Drawing faces
Experiment with eyebrows and mouths to get different facial expressions
With the head as a circle, use the pointed part of the nose to signal direction
object drawing exercise:
Choose a service theme
Passenger trains
Gift marketplace
Airports
Coffee chain
Post offices
Retail banking
Car sharing
Art museums
Shopping mall
News company
Resort hotel
Theme park
Furniture centre
Health clubs
Co-working spaces
Retirement home
Cooking school
Child care centre
Challenges
Characters Components
Characteristics
The 4 Cs
object drawing exercise:
Visualise key items or concepts in your 4Cs
let’s take a
5 minute break
creating impact with
Handwriting & Lettering
text is visual
You can do a lot with just text
Capitals in the same height in a straight line
Letters should be close but not touching
One character space between words
1.2 character spaces between sentences
Then, break and bend the rules once you know what you’re doing
Legibility and readability
http://www.flickr.com/photos/31461676@N08/8608796530/
Vary your text to create impact
upper and lower case size and weight
shapes and styles
Ways to vary your text
Add a title anywhere on the
page. This will give your
visuals focus and form an
implicit structure and flow.
titles make an impact
Add a title anywhere on the
page. This will give your
visuals focus and form an
implicit structure and flow.
titles make an impact
Frameworks organise paragraphs and sentences
linear vertical
radial path
modular random
http://www.flickr.com/photos/rohdesign/3674525434/
linear
vertical
radial
http://www.flickr.com/photos/murdocke/7171414085/
path
http://www.flickr.com/photos/micheleidesmith/7098533733/
modular
http://www.flickr.com/photos/pedestriantype/6755973299/
random
http://www.flickr.com/photos/turnislefthome/6870010788/
Practice your lettering:
Create empathy maps for key characters found in
your 4C’s
https://www.flickr.com/photos/zak/7384334652
Think
Feel Do
SayHear
See
Visual thinking WorkshopPart 2: Complexity and Organisation
Recap
Imagining (mind)
Seeing (eye)
Drawing (hand)
part 2 is about
Using visual thinking to solve complex problems
Part 2: Putting everything together
Service problem
Characters Components Challenges
Characteristics
Service Solutions+ +
Your service poster
https://www.flickr.com/photos/38869431@N00/3093096757/
What is complexity?
https://www.flickr.com/photos/thevalueweb/4748542723
© David Monniaux
Complexity
is hard to predict, has constant change, and
requires understanding
Understanding
is at the heart of visual thinking
Arrows Frames
>>>
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Connectors and organisers
Dividers
IconsBullets
Visual Metaphors
credits: SachaChua.com
Visual Symbols — Pictograms
Cheat with nounproject.com or google images
Visual frameworks
Maps Groups
RelationshipsSequence and flows
let’s take a
5 minute break
For thinking through complex
problems
Comes from Soft Systems
Methodology
No rules for how you create rich
pictures
Rich pictures
get your thoughts on paper:
Brainstorm solutions using Rich Pictures
What problems are worth solving?
How are your characters involved?
How do the relevant parts work together?
What’s the big picture idea?
Use rich pictures to figure out…>>> ---
Service design exercise: Create a poster for your
service problem
Bring to life the various parts of the service
Show how the characters and elements inter-relate
Highlight problem areas you think are worth tackling
Use your poster to…>>> ---
show and tell
What is your service theme? What problems are worth
tackling, and why?
RecapLearn basic visual skills
Learn to think using visuals
Work visually with other people
Solve complex problems visually
Discover new ways of working
Resources
https://medium.com/@boonych/books-on-visual-thinking-599ed7d3b4ec
