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Set of slides for presentation given at Mass Bay Community College on April 2010. This covers where the web is going; this includes a conversation about user experience and the mobile web.
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Web Design TodayMass Bay Community College
Adrian Mendoza
Mendoza Design & Marlin Mobile
Iweb
Blogs
Myspace
Wordpress
TwitterExpression Dreamweav
er
The web is maturing
Who is a web
designer?
(Tools)
Your Cat
Your Sister
Your Grand-father
YourFriends
User Experience or UX
How can YOU describe UX?
Client:“I want to
build a better
mousetrap”
Adrian:“What color to paint the mouse trap”
And if they are
lucky…
I tell them:
Getting the mice to go there, that’s up to your client!
Adrian:“What type of mice will go
there”
Adrian:“What kind of mouse trap to
build”
Adrian:“What cheese
to use”
How does User Experience fit in?
UX
Web Desig
n
Usability
User Experience is about them not you.
User personas
UsersTommy
Jennifer Jill
Bob
Jordon
User Scenarios & Sitemaps• What will Jennifer do on your
website?
• What pages will she go to?
• How will the website work for her?
“Jennifer commonly shops online”
Wireframes• Show placement, size,
and location of page elements.
• Focus should be on the layout and function.
• This will help us design better.
The Mobile Web
So many devices, browsers, & OS’s
What makes mobile unique?
1. Barrier to entry
2. Perusal vs. purpose
3. Users have habits
You what your mobile users to do 3 things:
1. Transactions
2. Generate leads
3. Brand Awareness
User Experience, design, and usability are more important than
ever!
UX
Web Desig
n
Usability
Who is Adrian?Adrian's career is highlighted by over 10 years of design and user experience in the handheld, pharmaceutical, financial, and education sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating their brand for both a web and retail presence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian has consulted in UX and Information Architect lead roles for Fidelity's E-business design group, Thomson Financial, and T.Rowe Price. Adrian earned his Bachelors from the University of Southern California and his Masters from the Harvard Graduate School of Design.
Currently, he is the UX principal at Mendoza Design a Brookline, MA based UX consultancy, and the mobile UX principal at Marlin Mobile, a user experience, performance, and optimization company. Additionally, he is a senior lecturer at the School of Art and Design at Suffolk University in Boston, MA.
Questions? Contact:[email protected]@marlinmobile.com
Follow Adrian on Twitter @marlinUXOr read his mobile UX blog at http://www.marlinmobile.com/blog/
