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Johannes Ippen
Web FataleSeductive Design or: How to build roller coasters.
1.000.000.000
How to stand out?
Hello.
Aside Magazine
Graphical Cooking
Seductive Design
Read me!
But wait, isn’t this User Experience Design?
Really?
That’s Ketchup
WTFshittyuiuxanalogies.tumblr.com
But wait, isn’t this User Experience Design?
That’s an Experience
Anticipation Reflection
ExperienceEx
citem
ent
Time
Actually, Let’s do a little experiment.
Anticipation Reflection
Experience
Excit
emen
t
Time
Experience = Seduction?
Fun
Interaction & Feedback
Curiosity
Personality
Don’t leave them, guide them.
7 Phases
Clear the stage.
1
Get them inspired.
2
Time for decisions.
3
Utilize emotions.
4
Let them touch you.5
holzconnection.de
Make yourself hackable.
6
7 Reward
Hygiene Inspiration Rationality
Emotion Involvement
Hacking Reward
Have a goal.
No matter for which purpose you design.
Make them read.
Images
Structure
Simplification
Visualisation
Tonality
As designers, we have a great responsibility.
— Dieter Rams
There’s no perfect Experience yet.
You can build it.
Thank you! You rock!
Follow me: @johannesippen