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Well-ease A fun and useful promotional product for distribution at festivals. A silicone case shaped like a pair of wellies encases 2 foil pouches, one of sun cream and one of hand sanitiser: two festival essentials. Screw off caps allow for easy opening and resealing and the lanyard allows it to be worn around the neck, which is useful as well as further promoting the company. Branding can be printed both on the pouches and on the lanyard, via screen printing. It could also be embossed in the silicone depending on order quantity. Companies such as Nivea would be ideal as their products can then also be promoted, but the product would work well also with most other brands, due to the relevance at the festival.

Well Ease - bpma Student Design Award Entry

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Page 1: Well Ease - bpma Student Design Award Entry

Well-easeA fun and useful promotional product for distribution at festivals. A silicone case shaped like a pair of wellies encases 2 foil pouches, one of sun cream and one of hand sanitiser: two festival essentials. Screw off caps allow for easy opening and resealing and the lanyard allows it to be worn around the neck, which is useful as well as further promoting the company. Branding can be printed both on the pouches and on the lanyard, via screen printing. It could also be embossed in the silicone depending on order quantity. Companies such as Nivea would be ideal as their products can then also be promoted, but the product would work well also with most other brands, due to the relevance at the festival.

Page 2: Well Ease - bpma Student Design Award Entry

75.

8

A

A

80

SECTION A-A

2

3

1

4

No. QTY. PART DESCRIPTION1 1 Outer case Silicone injection moulded2 2 Foil pouch Aluminium die cut & sealed3 2 Nozzle HDPE injection moulded4 2 Cap HDPE injection moulded

Well-ease GA

Izzy Scott A3

SHEET 1 OF 1SCALE:1:1

TITLE:

REVISION 1DO NOT SCALE DRAWING

Units: mm

Page 3: Well Ease - bpma Student Design Award Entry

Manufacture and costing

Best price for 10,000 lanyards:

£0.25 per unit (+ VAT)

Best price for 100,000 lanyards:

£0.18 per unit (+VAT)

best price for 10,000 or 100,000

foil pouches with caps:

£0.11 per Unit (+Vat)

Estimated price for sun cream & Hand

sanitiser:£0.07 + £0.06 per unit

(+VAT)

Best price for 100,000 cases:

£0.99 per unit (+VAT)

best price for 10,000 cases

£1.03 per uni (+Vat)

10,000 Lanyard: £0.25Foil pouch: £0.11Liquids: £0.13Silicone: £1.03

Cost/unit: £1.52

100,000

£0.18£0.11£0.13£0.99

£1.41

Total cost (Ex. VAT + specialist tooling)Lanyards

Foil pouches

Silicone

LSR compound is mixed and

chilled

Injected into heated mould

Taken out by operator

Cleaned up then ready

to use

Foil die cut to shape and printed with logo and text

Foil strips heat sealed along 2

edges

Spout and cap inserted and bottom edge

sealed

Liquids injected in to top & top

sealed

Pouches divided up

Liquid HDPE mixed and injected into

mould

Ejector pins used to remove parts from

moulds

Parts �nished and ready to

use

Polyester fabric made and

woven

Text screen printed on to

fabric

Metal clip bent to shape

Clip stitched inPouches

inserted into the silicone wellies

Lanyard clipped to top of silicone case

Ready for distribution

Brief overview of manufacturing and assembly process

Silicone case

Foil pouchCaps and

spoutsLanyards

Costing estimates from supplier quotes:Silicone case: www.protolabs.co.ukFoil pouches: www.sorbentsystems.comSuncream/hand sanitiser: www.boots.com