Why a Facebook Page NeedsArt Direction & Copywriting

Pop quiz

Which one do you “like” better?

Me too :)

Why?

It’s more engaging,isn’t it?

It’s prettier.

It’s well-written.

It’s clever.

Its speaks more

to Oreo’s fun-loving

brand and itsfun-loving

consumers.

Social Media Manager Only

Social Media Manager+

Art Director & Copywriter

There’s a good reasonthey went to Art School :)

Brands need to think of their Facebook pageas if it were one, giant advertisement.

Would you want your television advertising goingout of house without Art Direction?

In fact

There are moreeyes on this Than on this

So why wouldn’t you want to treat your Facebook brand page like an ad?

You gotta make it smart.

Make it relevant.

Make it beautiful.

Utilize the space.

Brands must treat their Facebook page as the

most important advertisement that they

will ever produce.

Because it just might be.