Upload
kellyhousholder
View
42
Download
2
Tags:
Embed Size (px)
Citation preview
Google Analytics
fromscratchdesign.comslideshare.net/kellyhousholder
@ kellyhousholder
Girl designed by iconsmind.com from the thenounproject.com
My favorite Google Analytics plugin:
WP Google Analytics
by: Aaron Campbell
Made for WordPress VIP and available through the
WordPress plugin repository.
Ignores Admin/logged in activity
Tracks 404s
Outbound links
Search Terms
Pages on your site
Sessions vs Users
Reporting > Behavior > Site Content
Landing Pages, Exit Pages
Pageviews: How many times the page was viewed.
Unique Pageviews: This de-duplicates pageviews to show how
many sessions contained a view of the page.
Avg. Time on Page
Entrances: How many times this page was the first page in a
session.
Bounce Rate: The percentage of entrances on this page where
the user did not interact with the website any further.
% Exit: The percentage of pageviews that were the final page
in a session.
Pages on your site
Tracking 404 pages
Behavior > Site Content> Content Drilldown and
search for “404.html”
WordPress plugin repository.
Tracking 404 pages
The broken link
Where it was found
Tracking site searches
Admin > View Settings > Turn Site Search on
WordPress default query parameter is:
Site Search results
Reporting > Behavior > Site Search
Reporting > Behavior > Events > Overview >
Event Action
Outbound links
Google Chrome: Page Analytics (by Google)
Google search: “page analytics chrome extension”
Convincing Clients to do a responsive website
Screensize
Reporting > Audience > Technology > Browser & OS > Screen
Resolution
OLD CLIENT WEBSITE EXAMPLE
Carousels: slow load, bad conversions
Carousels: slow load, bad conversions
ERIK RUNYONWEEDYGARDEN
Vimeo Stats
Google Webmaster Tools
https://blog.serps.com/how-to/connect-google-ana-
lytics-with-webmaster-tools/
Google Analytics measures and tracks your
web visitors and provides rich data that allows
you to understand who they are and what they
want from your site.
Google Webmaster Tools provides information
and reports on how your web pages look to
Google.