Workshop BSW15 - Where Innovation Comes From - Better Software 2015

WHERE INNOVATION COMES FROM

Leverage mental models to “see” and quickly generate solutions

WORKSHOP

17 Nov 2015


HI, I am HOANG

and I’m an Experience Strategist

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INDEPENDENT CONSULTANT EXPERIENCE STRATEGIST

COUNTRY MANAGER INTERACTION DESIGN FOUNDATION

STAFF MEMBER & VP ASS. QUADRANTE.ACADEMY

3 yrs as a independent UX consultant 4 yrs as a consultant

M. Psy in Psychology applied to UX Design M. Sc in Computer Engineering

Hoang C. HUYNH

@aetheros in/hchuynh http://huynh.cc

http://huynh.cc


Today’s

AGENDA

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30 minsIntroduction to the most basic framework for service transformation

60 minsMental Modelling like there is no tomorrow

20 minsStrategic Thinking and Innovation Opportunity

INNOVATION

WHERE INNOVATION COMES FROM5

Definition

INNOVATIONS IS

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SOMETHING NEW? SOMETHING INCREDIBLE?

SOMETHING POSSIBLE? A CHANGE?

A DISRUPTION?


Is this Innovation ?

CONTEXT ?

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In the United States, people spend an average of 444 minutes (7.4 hours) every day looking at screens


Is this Innovation ?

FOR WHOM?

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From Products to Services

IN A WORLD OF SERVICES

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73% of world economic volume is service based


Definition

INNOVATIONS IS

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IS SOMETHING WHICH (POTENTIALLY) LEAD TO A S E M I P L A N N E D OBJECTIVE WITH AN S E M I U N E X P E C T E D (POSITIVE) OUTCOME.


The Dilemma

CAN INNOVATION BE DESIGNED?

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“Design is only obvious in retrospective

”


Hands On

WARMUP

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Hands On

THE SCENARIO: LOVELY DINNER NIGHT

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Let’s Play

THE SERVICE JOURNEY

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I’m gonna ask you to go out for dinner

I’m going to bed

PLAYTIME


Change Perspective

INSPIRATION FROM THE REAL WORLD

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Change Perspective

THE FOURIER TRANSFORMATION

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WOW! SOOO COOL!


Let’s Play

THINK GEOMETRICALLY

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Let’s Play

THINK GEOMETRICALLY

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COMBINE


Let’s Play

THINK GEOMETRICALLY

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ADD / ELIMINATE


Let’s Play

THINK GEOMETRICALLY

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PUT ANOTHER USE / SUBSTITUTE


Let’s Play

THINK GEOMETRICALLY

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MODIFY


Let’s Play

THINK GEOMETRICALLY

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REVERSE / MOVE


Rules and Roles

MAKE IT YOURS, USE IT

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Substitute. Combine. Adapt. Modify. Put to another use. Eliminate. Reverse.

S.C.A.M.P.E.R.


Let’s Play

TRANSFORMATIONAL OUTPUTS

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MENTAL MODELS


Definition

A MENTAL MODEL IS

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A mental model is a way of looking at the world.


Definition

A MENTAL MODEL IS

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Mental models are images, representations, or schemes of how we perceive and understand the world around us.

Like all models, they are abstractions of reality. The model is less complex than the real world. No matter how well constructed, all models are wrong in some context or time.


An Example

MENTAL MODELS

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Paperback: 368 pages Publisher: Basic Books; Revised Edition edition (November 5, 2013) Language: English ISBN-10: 0465050654 ISBN-13: 978-0465050659 Product Dimensions: 1 x 6.5 x 8.2 inches

The Design of Everyday Things Revised and Expanded Edition


An Example

MENTAL MODELS

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NOT SO OBVIOUS FOR A 8YRS OLD ME


An Example

MENTAL MODELS

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An Example

MENTAL MODELS

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IT LOOKS LIKE. IT WORKS LIKE.

IT SOUNDS LIKE. IT BEHAVES LIKE.

ITS RESULTS ARE LIKE.

IT IS LIKE.


Mental Models

A VISUALIZATION MODEL

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http://rosenfeldmedia.com/books/mental-models/

Paperback: 299 pages Publisher: Rosenfeld Media; 1st edition (February 15, 2008) Language: English ISBN-10: 1933820063 ISBN-13: 978-1933820064 Product Dimensions: 8.9 x 6 x 1 inches Shipping Weight: 1.6 pounds

Mental Models Aligning Design Strategy with Human Behavior

by Indi Young


Hands On

BACK AGAIN TO THE SCENARIO

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Hands On

THE TOOL AKA THE MENTAL SPACE

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Title

Upper part - Towers User Insights and Molecules distilled user interviews transcriptions regarding what they do/feel/say/see about a general usage of the service

Lower part - Strategy We will see the lower part, but not now


Rules and Roles

THE GAME RULES

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1 Teller 4 Sweepers 1 Reframer


Rules and Roles

THE GAME RULES

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Rules and Roles

THE GAME RULES

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ARRIVING EAT


Rules and Roles

THE GAME RULES

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ARRIVING FEAR


Something more

CORRELATIONS

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How they relate… meta * lly

How they relate contextually. How they relate semantically.

How they relate in time. What things are.


Rules and Roles

LET’S BUILT THE TEAMS

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The GOAL

THE MENTAL MODEL LANDSCAPE

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PLAYTIME


Live from Florence :)

SNAPSHOTS OF THE DAY

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AND NOW?


The Classic

THE CLASSIC SPIN

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The Classic

THE CLASSIC SPIN

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Hands On

THE LOWER PART

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Lower part - Strategy In the original mental model, in the lower part you have to place the service features that supports and satisfy your mental space / mental tower. Those features can be related to the existing ecosystem as-is or, if you are particular confident, the planned ones.

IS THERE SOMETHING MORE? YES OF COURSE. In the lower part you can complete the mental model with a customer journey, a service blueprint and even a value curve from the blue ocean strategy.

WHY STOPPING HERE? You can map and track not only your company, but also competitors e have a living deliverables about your position in the market.

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a “Mental Journey” by @zaudhaus

MENTAL MODEL + USER JOURNEY


The Blue Ocean Value Curves

SOMETHING FAMILIAR

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TAKEAWAYS


Takeaways

SIMPLE MEMOS

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INNOVATION is a mindset not a process PERSPECTIVE CHANGE is a tool MENTAL MODELLING is an understanding process


Takeaways

SIMPLE MEMOS

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First of All, PLAY Lower resistances, release endorphins, let emotions stick concept and ideas

Second thing, think COMPLEMENT Can you make your daily exercise into part of something you already do? Freeload on existing activities and don't stop building momentum

Third thing, think SMALL Start small, very small. Once you start succeed you can make things more challenging.

Fourth thing, think EASY ACTIVATION Strip layer of complexity when you have to start

http://www.slideshare.net/aetheros/