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Workshop ministrado na FLAGCX para sensibilizar a equipe sobre a importância de interações bem desenhadas.
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04
Workshop Sessions
Where do I clickDesigning Interactions
Kindle and iPhone have made the term UX globally famous. All the time, online or offline, we interact.
As we dive deeper into more complex ecosystems, our experiences are what count. Digital advertising
is all about experiences.
However, when we talk of UX, we are looking at a black box.
Still, as Steve Krug puts it, “It's not rocket surgery”.
UX?
UX?
IA?
UX?
UI?
IA?
UX?
UI?
UCD?
IA?
UX?
IXD?
UI?
UCD?
IA?
UX?
IXD?
UI?
UCD?
IA?
CLI?
UX?
IXD?
UI?
UCD?
IA?
VD?
CLI?
UX?
IXD?
UI?
UCD?
IA?
VD?
CLI?
GUI?
UX?
IXD?
UI?
UCD?
IA?
VD?
CLI?
GUI?
NUI?
A discipline that emerged from the need to identify & classify information, creating labels, hierarchies and the sort.
IA
How it’s organized
IXD
The disciplines of outlining interactions that will happen with an artifact. If IA is concerned with structure, IXD follows the logic of the flow.
How it will work
A discipline that emerged from the need to identify & classify information, creating labels, hierarchies and the sort.
IA
How it’s organized
UI & VD
The disciplines of creating the end-user interfaces for an interaction. As with most cultural interfaces, it is usually known for being visual - hence visual design.
How it looks
IXD
The disciplines of outlining interactions that will happen with an artifact. If IA is concerned with structure, IXD follows the logic of the flow.
How it will work
A discipline that emerged from the need to identify & classify information, creating labels, hierarchies and the sort.
IA
How it’s organized
UCD
A philosophy and a series of techniques that concern themselves with focusing the design on user’s needs and capabilities.
Who it’s for
UI & VD
The disciplines of creating the end-user interfaces for an interaction. As with most cultural interfaces, it is usually known for being visual - hence visual design.
How it looks
IXD
The disciplines of outlining interactions that will happen with an artifact. If IA is concerned with structure, IXD follows the logic of the flow.
How it will work
A discipline that emerged from the need to identify & classify information, creating labels, hierarchies and the sort.
IA
How it’s organized
UX
The experiences people have with the designed artifact - it is considered it cannot be designed, only supported by the work of other disciplines.
The subjective experience
UCD
A philosophy and a series of techniques that concern themselves with focusing the design on user’s needs and capabilities.
Who it’s for
UI & VD
The disciplines of creating the end-user interfaces for an interaction. As with most cultural interfaces, it is usually known for being visual - hence visual design.
How it looks
IXD
The disciplines of outlining interactions that will happen with an artifact. If IA is concerned with structure, IXD follows the logic of the flow.
How it will work
A discipline that emerged from the need to identify & classify information, creating labels, hierarchies and the sort.
IA
How it’s organized
What makes a good user experience?
Value
Why is it useful?
Usability
How easy it is to use?
Adoption
How is the adoption curve?
Desirability
What is the OMG-I-want-it-now factor?
"If you can't explain it simply,
you don't understand it well enough."
In the UX heart, lies a quest:
NUI
The interface between user and machine happens in a direct manner. Even though it might still use metaphors, it gets rid of supporting aids.
GUI
The interface between user and machine happens in a graphical interface that relies deeply on metaphors.
CLI
The interface between user and machine happens in s p e c i fi c l a n g u a g e b y e x c h a n g e o f w r i t t e n command lines.
There was a struggle for simplicity:
And it is a Interaction Design decision.
GUI
CLI
NUI
Exercise 1, What?
1. Form a group.
2. Get your canvas.
3. Pick an object. Anything you worked with here. Or that you want to discuss, really.
Interaction is a kind of action that occurs as two or more objects have an effect upon one another.
But what is an interaction?
How do interact?
?
The worldMe
Goal definition
Intention to act Sequence of actions
Execution of the action sequence
Perceiving the state of the world
Interpreting the perception
Evaluation of perceptions
An example:
Open the door
I want to open the door
Get close to the door
Raise my handGrab the knobTurn the knobPush the door
OK, let’s do so
Has the door opened?Nope, it hasn’tMaybe it’s
locked or jammed. Have to check that
first.
The door
However, most designed interactions are broken.
Technology has removed long ago the clear relation of cause and consequence. Ever since the NUI
were implemented in scale, we are aiming at regaining clear notions of interaction.
How so?
Best practices change daily and ‘intuitive' is the nicest word that will screw you up.
Guide and refine
Finally, ypu need to show the consequence of his actions while keeping the interaction stable.
Create a funnel
Afterwards, you need to take the user by the hand and create a funnel - truly narrowing the dos and don’ts.
Lead the way
First off, you need to lead the way to the interaction.
Let’s keep it short.
Visibility & mappings Affordances & constraints Feedback & consistency
How much of the interface is sensible to us?
Visibility
Natural signals
Natural design
Visible & Invisible
How can I trace the correlation between what can I do and what I notice to be possible?
Mapping
Natural mapping
How can the object imply how it’s used? How can it gives hints on how it’s used?
Affordances
Afford to motivate action
Afford to show where to go next
What are the limitations of the object?
Constraints
Physical & Logical
Semantic& Cultural
Does the object provide any answers once something has been done to it?
Feedback
Visual
Auditive
Haptic
How can I stay lean? In other words, SISI.
Consistency
Teach once and use it to new features
1. Second canvas round!
2. Let’s try and define the usability aspects. Think of what was done.
Exercise 2, How?
Can’t we bend the rules?
Philippe Starck’s juicy salif
Flow (the indie game)
Well, pretty much the “Easter Egg” concept
Rules can be bent:
as long as it is a conscious choice and invites discovery.
1. Conduct an elevator pitch. You have 2 minutes to tell us about your product, its strength and what you decided to change.
Exercise 2, Share!