Kate Sheppard

Suffragette

Ernest Rutherford

Atom man

Richard Pearse

First flying machineBurt Munro

World’s fastest motorcycle

Pioneering spiritFresh, unencumbered thinkers

Youthful

Energetic

Adventurous

Free Spirited

Can-do

User focused

< >

INTEGRITY > BEING OPEN AND HONEST

integrity

Dive deep

Understand the problem

Gain insight

Be committed to excellence

EXPLORERS >

IDEAS!Data InsightsInformation Knowledge

conceptual clarity

self belief!

CAN DO

Existing Intellectual Property

SELF BELIEF >

EXPLORERS Authentic, unique, valuable ideas are

generated from diving deep

Users are inevitably the final judge –

the better you understand them, the

better the solution

USER CENTRIC

Empowered teams will always

generate more than an individualCOLLABORATIVE

Great products fulfil the senses – strive

for a balance of the head and heartWELL BALANCED

More self belief, more confidence,

means more original, more potent

outcomes

SELF BELIEF

KEY INSIGHTS >DISSATISFACTION A healthy desire for improvement.

Never give up

Make a valuable contribution

Never give upALTRUISTIC