Yu-Hsiu Li Design as one UXMY

DESIGN AS

ONE

YU-‐HSIU LI MICROSOFT SEARCH TECHNOLOGY CENTER ASIA

Indiana

Kaohsiung

Indiana Beijing

Taipei

Taiwan User Experience Design Association

7

Taiwan UX Summit From 2010

Modern Design at Microsoft From 2010

Microsoft: Design First From 2010

Pride In Craftsmanship Fast And Fluid Authentically Digital Do More With Less Win As One

MICROSOFT DESIGN PRINCIPLES:

Brand Product

D&D Customer

Dev.

Team Dev.

Elements for Successful Products

Real World

As a designer… •  You feel your design solution is right for the

product •  You know users more than others •  You feel delivering a good design is your

mission •  The reason why I can’t deliver a good design

is that my team doesn’t support me •  My boss doesn’t know UX design at all

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Designer’s Frustration

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CONVINCE, PERSUADE

UX

UX

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People don't resist change. They resist being changed. -‐ Peter M. Senge

DESIGN AS

ONE •  Designer is not UX owner/driver •  Designer is UX enabler •  One learning team •  Create synergy

USERS

ASK LISTEN

Trustworthiness

design as one DIAMOND

CRITICAL THINK

USERS

ASK LISTEN

Trustworthiness

design as one DIAMOND

CRITICAL THINK Hypothesis Opinion/Facts

Context/meaning Rapport

What/Why Open/close

Empathy Valida3on

USERS

ASK LISTEN

Trustworthiness

CRITICAL THINK

LEAD •  Be a Facilitator •  Lead the process, not results •  Plan for the design agenda and

activity •  Synergy everyone’s insights •  Open to the answer and let the

team learn from the failure

No Perfect World From http://www.financefox.ca/wp-‐content/uploads/2011/08/Fotolia_18038694_Subscription_XXL.jpg

REALITY

ASK LISTEN

CRITICAL THINK

Trustworthiness

USERS • More ask • More listen • More evidences

Is this only for Designer?

WIN AS

ONE YU-‐HSIU LI | [email protected] MICROSOFT SEARCH TECHNOLOGY CENTER ASIA