TextThe text style used on the album cover for ‘Florence and the Machine’ is in serif. This uses Iconography due to the young girly style, which emphasises her youth and to tie in with the birds and flowers used on the front cover. This is the only text on the album that uses this font which shows iconography and creates the idea that even though it is her first album her name is recognisable to her audience. The album name is shown at the bottom in a different font to her name, in serif, the text is in capitals and has a line above and a line below it and has a much more mature style. The text throughout the CD uses the same font however it is in lower case this use of same font to show consistency.

ImageryThe image used on the front of the album is of the singer/front women of the band. She is stood behind a background of patterned curtains, birds and flowers; this is used to preempt the audience for her live shows which show similar decoration and also that the lyrics are mainly inspired by nature and animals. It is also suggested that her lyrics are very honest due to the repetitive image of a heart throughout the digipak and the use of ‘lungs’ as a title creates the idea that she has a loud, powerful voice.. Florence is looking to the side with her hands near her shoulders and face, high key lighting is used on her face so that the audience immediately looks there. She is wearing lungs over her chest and the text ‘lungs’ covers this. The back of the album cover shows a white image over a black background that looks like a scientific sketch of a pair of lungs with a heart in the middle. The CD is an image of two hands held together in fists with a pomegranate inside, this is a creative way to symbolizing lungs and a heart which the fruit this shows florence’s love of art and displays consistency throughout the album.

Design PrincipleThe beginning of the ‘Florence and the Machine’ text is in the primary optical area meaning that the viewer will see it first. The image of Florence is in the area of orientation meaning that the audience’s eyes will move across the image. The titles have been places at the top and the bottom of the image to frame it and make it the first thing to look at. The lungs image on the back of the album is a large size therefore allowing it to be immediately eye catching. The text that shows the track listing is in one long sentence this strange design show Florence’s quirkiness.

Colour scheme/House StyleOn the front cover and the back of the album the colour scheme is a simple black background and the text and image used over the top is white to make it stand out against it. The front image shows a lot of green therefore making the red from the lungs stands out against the background and create anchorage between the lung and the alsbum title ‘Lungs’. The CD design is different to the rest of the digipak as it used a lot of pale skin tones, pink and orange. However this ties into the whole album design because it has similar colours to Florence’s hair, which makes the front image of her hair eye grabbing, this is done because Florence is known for her orange hair and it makes her instantly recognizable. The whole design is simple but works effectively.

Florence and the Machine - Lungs