PetJog Full: Interactive toy for cats and dogs that simulates an animal.

Movement

Smell

Sound

Resistant up to 380 PSI (Rottweiler bite)

Atoxic

Lights

PetJog S: Interactive toy for cats and dogs that is almost undestructive.*It is a simple product, just the external part of PetJog Full

Smell Resistant up to 380 PSI (Rottweiler bite)

Atoxic As the dog plays, it will start to fall food

Client: • Woman• From 30 to 60 years old• Fixed job or with few travels• Lives in urbanized cities• Lives in apartament• A and B social class ( high

social class)• That has at least a dog or cat• Love the dog or cat as a

family member.

Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 £-

£10,000.00

£20,000.00

£30,000.00

£40,000.00

£50,000.00

£60,000.00

Expected Revenue VS Total Costs

Revenue Total Costs

4,904,600 Families as potential clients in

Brazil

4,312,120 Families as potential

clients in UK

PetJog Price: £ 49,99

TAM : £460,743,832

References:• Census,2010• Euromonitor, 2014• BIRD, 2014• Censo,2010• Moura,2013• PMFA,2014

PetCube Clever Pet Sphero PetJog Full

Client Cat and Dog Cat and Dog Kids Cat and DogPrice £ 167.33 £ 184.77 £ 66.22 £ 49.99

What is the product?A cube that has a laser and with a camera A memory game for pets

A ball that moves and have light. They use for learning to code A Ball wih movement, sound, light and smell

Advantages

Connection with smartphone, can take pictures, record videos and post them

Stimulates the intelligence, as the pet play gets harder

Connection with smartphone, very resistant

Very resistant, tested with several dogs and cats and 319 people and companies, only one that stimulates 5 senses

Disadvantages

Dogs do not like so much of lasers, it is not autonomous , there is no smell and it is much expensive than PetJog

Dogs like to play running, not pushing buttons, there is no smell, it is too expensive

Dogs do not follow for too long because there is just movement, there is no smell or sound There is no connection to smartphone (YET)

Channel

Online

Distributors

PetShops

SalesBlog to make the

company an authority in the subject. We are

working on an algorithm to measure the pet

happiness

Each person that buys a PetJog Full on the

website will give a plate of food for a dog or cat

that does not have what to eat. The video of the donation will be sent by

e-mail.

SalesIn the most important

petshop’s there will be a fence with several PetJog’s in, to get

attention of the pet and do not depend just of the

sallesman

Recurrent revenue: The external part (PetJog S)

can be changed with several colors and smells, like Fondue ( Strawberry

+ Chocolate)

Invention Patent already deposited: BR 10 2015 002878 4

We did the deposit together with an lawyer's office that work since 1957 just in intellectual property

Artur de Castro: Undergraduate in Economics(PUCRS), Graduation in Commercial Management (FGV-MBA), Coach( ECA – European Coaching Association). Worked 7 years in the financial market. Possibility to live in UK.

Rafael Buzanelo: Studying Computer Engineer(Unisinos, finishing in 2016), Technical in Electronics( Liberato). Won the third place in the world in the Word Skills competition and first in Brazil.Possibility to live in UK.

Rodrigo Bueno: Investor, has a health food delivery that is opening several stores in Brazil. He has 9% of the company and already invested £ 25,000.00.

11%3%

14%

4%

7%

15%

18%

11%

17%

Investment Offline Marketing( PetJog as gifts for famous people, fairs...)

Promotional Material ( t-shits, banners)

PetJog Internal Moulds

Digital Marketing for 3 months

Travels

People to hire( 3 sales person, 1 engeneer with PHD)

working capital

Rent costs ( water, rent, telephone, internet)

First 500 PetJog Full Units

Offline Marketing( PetJog as gifts for famous people, fairs...) £ 8,000.00 Promotional Material ( t-shits, banners) £ 2,000.00 PetJog Internal Moulds £ 10,000.00 Digital Marketing for 3 months £ 3,000.00

Travels £ 5,000.00 People to hire( 3 sales person, 1 engeneer with PHD) £ 11,000.00 working capital £ 13,000.00 Rent costs ( water, rent, telephone, internet) £ 8,000.00 First 500 PetJog Full Units £ 12,000,00

Total £ 72,000.00