update presentation by Joost van Leeuwen

- February 2016 -

Generic Market Development

Desktop Product Portfolio

Extended Desktop Portfolio

Marketing / PR

High-End components (strongly GPU driven) in Performance & Enthusiast PC Market

o Data Enthusiast market

o Data Performance market

Target markets

o High-End / Gaming segment - home; LAN; online

o Design & Creation (i.e. Adobe Photoshop, etc.) – overlap to workstation

o Video (rendering)

Overall PC hardware market steadily declining for years.

Performance Gaming components (still GPU driven) in High Performance PC Hardware Market.

ASP Performance PC systems - $ 1,000 ~ $ 1,551 ~ $ 1,800

Total Market for Performance Gaming PC Hardware *

2014 2015 2016 2017 2018

Central & Eastern Europe $ 438 $ 405 $ 411 $ 449 $ 489

Western Europe $ 1,733 $ 1,595 $ 1,600 $ 1,728 $ 1,813

North America $ 1,783 $ 1,641 $ 1,654 $ 1,797 $ 1,880

* All values in M$

Total Market for Enthusiast PC Hardware *

2014 2015 2016 2017 2018

Central & Eastern Europe $ 441 $ 514 $ 576 $ 647 $ 720

Western Europe $ 2,724 $ 3,200 $ 3,562 $ 3,915 $ 4,193

North America $ 2,848 $ 3,274 $ 3,588 $ 3,915 $ 4,182

* All values in M$

High-End components (strongly GPU driven) in Enthusiast PC Market

ASP High-End PC systems - $ 1800 ~ $ 2199 ~ ↟

Don’t confuse Workstation with Desktop

o C7H170-M – core business

o C7Z170-M – core gaming

o C7Z170-SQ – core gaming / performance

o C7Z170-OCE – pro gaming *NEW*

Target customer:

Moderate gamer / Business user

Headline Features:

o 6th Gen Intel Core i3/i5/i7 (incl. Celeron & Pentium)

o PCH - Intel H170

o 1 PCI-e x16 slot 1 PCI-e x4 slot 1 PCI-e x1 slot

o 1 M.2 x4 slot (2260/2280/22110)

o USB 2.0 & 3.0

o Audio Codec Realtek ALC1150

o nonK CPU & non XMP memory overclocking (note: Intel)

o Server Grade Quality!

Target customer:

Performance gamer / Hardware interested

Headline Features: Headline Features:

ATX m-ATX

PCH Z170 Chipset PCH Z170 Chipset

Up to 64GB DDR4 Up to 64GB DDR4

2 PCI-E 3.0 x16 (1 x16 or dual x8), 1 PCI-e (x16)

1 PCI-E 3.0 x16 (x4), 1 PCI-E 3.0 x4, 1 PCI-e (x4)

2 PCI-E 3.0 x1 (in x4) slots 1 PCI-e (x1)

1 M.2 (x4) (2260/2280/22110) 1 M.2 (x4) (2260/2280/22110)

Audio Codec Realtek ALC1150 Audio Codec Realtek ALC1150

USB 3.1 Type C (10Gbps) USB 3.1 Type C (10Gbps)

Server Grade Quality! Server Grade Quality!

Target customer:

Overclockers / High End or Enthusiast gamers

Headline Features:

o Predefined overclocking buttons incl. custom programmable button

o 32 PCI-e channels with PLX chip

o 3 PCI-e x16 slots (16x8x8x)

o Multi GPU ready (CF – SLi still under negotiation)

o M.2 x4 (2260/2280/22110)

o USB 3.1 Gen2 Type A & C

o IO Armor

High cost / not competitive vs others?

Explaining the difference with competition

o Design

o More layers in PCB

o All server grade components• Caps• VRM’s• Connectors (15µ Gold plating on all connectors)

o Up to 50% more components to increase reliability

o Better cooling (proven by Tomshardware)

o Higher signal integrity (proven by various media on i.e. Audio signal)

CSE-732G

Various S5 types

o Grey internal for system builds (CSE-GS50-000R)

o Black internal coated for stand alone sales(no grounding)(CSE-GS5B-000R)

o Re-enforced bracketing for system builds(CSE-GS5A-000R)

o Barebone system including MBD & PWS

Mid tower

ATX & m-ATX

Dust filters (3x)

Front panel supporting USB 3.0, Audio, HDD LED

PS2 Power Supply

Water cooling ready

Supporting 9 fans (3 included)

Cable management

Tool-less

Removable Drive cages (2.5” and 3.5”)

Approved Bare bone Systems

o SYS-5038AD-T (CSE-732G-903B + C7Z87-OCE + PWS-903B)

o SYS-5039AD-T (CSE-GS50-000R + C7Z170-SQ + PWS-753PQ)

o SYS05039AD-T (CSE-GS50-000R + C7X99-OCE + PWS-753PQ)

Full System

o ATX / m-ATX flexibility via Invoice BOM

o Custom build

Special Projects for S5 chassis;

o Color variation

o Transparent side panel

o MOQ depending on complexity

o Barebone or system builds always based on grey internaldue to meeting International standards (=grounding)

Marketing? Pricing? Active promotion!

o Supermicro communication (Marketing & PR to end customer)

o New gaming Website at supermicro.com/gaming

o Distribution (Channel promotion)

o Reseller (End customer promotion)

New Customers?

o Terms & Conditions – If you have issues, please check with me!

New Temporary Gaming Website for:

o Skylake motherboards

o Per product family

o Different style / approach

o Step up to new gaming website.Expected to go live in March / April