NATURAL LIGHTING SYSTEM

Most of our time we spend under artificial lighting

NATURAL LIGHTING

Improper lighting can cause:

Increasing fatigue

Stress

Disturbed sleep and insomnia

And as a result decreased productivity

* Over 70% of people spend with artificial light turned on 6 hours or more per day

What is a proper lighting?

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Proper lighting:

Full spectrum (high CRI)

Dynamically changing during a day

Automatically adapting to human’s needs

With comfortable individual control

“If we lived in a perfect world, going to bed and getting up based on the sun, having

electric light mimic daylight would be good. But since we do not live in a perfect

world, it may be better to have electric light to be more of a drug, providing the

best intensity and spectrum for people for various tasks at different times of the

day.” - Stan Walerczyk, Color Science

SVET - artificial lighting close to the natural one

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CRI > 85 from 3000K to 6000KFullspectrumWireless controlNonvolatile real time clock

Algorithms of adapting the light by time of day and season

Server side sostware for the analysis of behavioral patterns

From sunrise till sundown at the right time

Lighting modes for reading, relaxation, concentration dynamically changing by time of day

SVET automatically adjusts lighting repeating the spectrum change of sunlight

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SVET for home - full-color LED light bulb

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ZigBee LightLink allows to communicate with external sensors

IP and research activities

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IP:

2 patents issued

Registered trademark “SVET”

Spectral adjustments by time of a day

LEDs configuration and HW control

Research activities with Fraunhofer IAO:

Spectral characteristics for different activities

Limitations of stimulating lighting

Dynamic logic of lighting control

Scientifically proven

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Natural lighting (dynamically changing):Awakening from dawn improves well-being, mood and cognitive performanceSunset simulation helps to fall asleep quickerDynamic lighting during the day has a positive effect on cognitive performance and well-beingDynamic lighting reduces fatigue

Lighting scenarios:Absence of short wavelength light in the morning shists one’s biorhythm for a few hours Warm white light in the evening has positive effect on sleep qualityMeanwhile colder white light in the evening shorten our sleep hoursBlue-enriched white light in the morning and during the day improves alertness and decrease evening fatigueFor learning colder white light decrease the error rates by 45% and increase cognitive performance by 9%

Sales strategy and partners

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Light bulbsand fixtures

for residential lighting

Residentallighting

(flats and houses)B2C

Online distribution

Key suppliers: Key R&D partners:

Distributors

Distributors

Retail

OEM electronics

and light bulbs

Retail price of one SVET light bulb - 80-100$

Prime cost - 45-50$ (BOM, packaging, logistics)

Human centric lighting market

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Source: A.T. Kearney, Canazei el al.. Licht wissen

Worldwire market:

$5,4 bln. - general LED lighting market Yearly increase by 14%

$1,4 bln. - controllable lighting marketYearly increase by 20%

$10 mln. - our market share in three years

Market in Europe:

Only SVET lighting repeats natural patterns in automatic mode

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Philips Hue LiFX SVET

x ✓ ✓

80-90 60-90 85-95

General lighting (>800 lm)

Lighting modes

High CRI

Natural patterns

Lümen iLumi

✓

75-85

N/A

xx✓ ✓

x x

Halcyon

x

N/A

x

✓ ✓

What is unique in SVET?

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Full spectrum and high CRI:

Color rendering without distortion

Flexible spectral distribution for all range of white light

Natural lighting patterns:

Repeating dynamic lighting without everyday configuration

Sunrise and sunset simulation

Science:

Scientifically designed lighting scenarios

Designed from biological safety point of view

Adaptive lighting for different activity types"One should not think about how light affects him,

lighting should automatically adjusts to his needs."

SVET team

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Dubov Aleksey, CEO

Expertise: project management, R&D activities, IPExperience: 9 years in hardware startups, seting up production in Bulgaria, Czech Republic and China, expanding russian project to europeaen market

Skvortsov Sergey, chief engineer

Expertise: hardware design, production, certification and quality controlExperience: 6 years in engineering

Devyaterikov Egor, PCB engineer

Expertise: PCB, low-level programmingExperience: 4 years in engineering and 5 years in scientific field

Our team is in LED industry since 2010. Our main expertise and experience are in hardware design, mechatronics and system automatisation.

And two iOS/Android developers

Hardware R&D

Results and past activities

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Total pre-order requests: 182for about 300 light bulbs

Light quality R&D Marketing

2011 2014

2012 Own design1000 lm, high CRI

RGB light bulb w/ Bluetooth400 lm, low CRI

Website + facebook pageExhibitions: Open Innovation

2014

Exhibitions: ПродЭкспо, GreenOffice, MATE Expo, Экология Мозга Associations: GreenAgency, МАЭК, АМД

The requirements for static and adaptive lighting modes. LEDs are selected for the full spectrum.

+ ZigBee 600 lm, low CRI

2014 2015

Preproduction 2015

Natural lighting modesDynamic scenarios

2015

We need $200k for marketing and sales channels development

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Preorders (crowdfunding campaign)

Certification

First batch and sales - 5000+ of light bulbs

2016Q1

2016Q2

2016Q3

Light is one of the most important parts of our lives and we know how it should work!

Contacts:Aleksey Dubov+7 (903) 796 10 97dubov@svet.iowww.svet.io